Why Reed’s Decision to Scale Back AIBTM is Brilliant
Fork in the Road
JUNE 24, 2014
Recently, Reed Exhibitions announced plans to change the format of its America Incentives, Travel and Meetings Expo (AIBTM) from a “traditional” trade show to an “exclusive, private” scaled-back event. In the proposed plan, the number of hosted buyers and exhibitors will be reduced to 250 each. Turnkey “pods” will replace raw exhibit space and attendees—carefully screened buyers—will be required to keep a schedule of thirty appointments.
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