Sat.Jun 21, 2014 - Fri.Jun 27, 2014

article thumbnail

Why Reed’s Decision to Scale Back AIBTM is Brilliant

Fork in the Road

Recently, Reed Exhibitions announced plans to change the format of its America Incentives, Travel and Meetings Expo (AIBTM) from a “traditional” trade show to an “exclusive, private” scaled-back event. In the proposed plan, the number of hosted buyers and exhibitors will be reduced to 250 each. Turnkey “pods” will replace raw exhibit space and attendees—carefully screened buyers—will be required to keep a schedule of thirty appointments.

article thumbnail

Why Reed’s Decision to Scale Back AIBTM is Brilliant

Fork in the Road

Recently, Reed Exhibitions announced plans to change the format of its America Incentives, Travel and Meetings Expo (AIBTM) from a “traditional” trade show to an “exclusive, private” scaled-back event. In the proposed plan, the number of hosted buyers and exhibitors will be reduced to 250 each. Turnkey “pods” will replace raw exhibit space and attendees—carefully screened buyers—will be required to keep a schedule of thirty appointments.

article thumbnail

Why Reed’s Decision to Scale Back AIBTM is Brilliant

Fork in the Road

Recently, Reed Exhibitions announced plans to change the format of its America Incentives, Travel and Meetings Expo (AIBTM) from a “traditional” trade show to an “exclusive, private” scaled-back event. In the proposed plan, the number of hosted buyers and exhibitors will be reduced to 250 each. Turnkey “pods” will replace raw exhibit space and attendees—carefully screened buyers—will be required to keep a schedule of thirty appointments.