Sat.Feb 12, 2022 - Fri.Feb 18, 2022

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Poll: Attendees want more engaging activities

Conferences that Work

I’m a longtime proponent of more engaging activities , participation , and connection around relevant content at events. Sometimes, I feel like I’m whistling in the wind. So I felt happy when I saw the following in a global poll by PCMA of 4,500 members of Generation Z. If you could change something about the business event(s) you’ve been to in the past, what would it be?

2021 396
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Virtual Event Benefits You Need To Know in 2022

GEVME

The idea of organising events virtually was always the second choice in pre-pandemic times. However, virtual events took the industry by storm during the pandemic. Now even with lockdown restrictions gradually easing, it continues to remain a popular option – given the multiple benefits it offers to event organisers as well as attendees. That’s why knowing the virtual event benefits is useful.

2022 296
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5 things that are making events safer in 2022.

Expo Pass

A full year of in-person events is right around the corner, including major gatherings such as SXSW and Coachella. . But what’s really going behind the scenes to keep everyone safe and healthy at events right now? Also, how much has event safety changed since just last year? Spoiler alert: A lot! Every day new event tech and safety strategies are popping up and catching our eye.

2022 121
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7 Design Considerations for Your Conference Hub

Velvet Chainsaw

The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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7 Creative Ways to Thank Teachers (and Involve Your Community)

Picatic by Eventbrite

Nothing feels better than expressing gratitude. And no one deserves our appreciation more than teachers. Whether you’re a parent or a member of the community, you’re bound to be searching for the best way to thank a teacher. Planning an event that celebrates teachers does just that. In this guide, we give you seven creative […].

Education 369

More Trending

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11 Trends for Event Professionals to Watch in 2022

EventMB

The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event professionals joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022. Spring is just around the corner, and with it comes the hope that we […]. The post 11 Trends for Event Professionals to Watch in 2022 by Eileen Wennekers appeared first on [link].

2022 208
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Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Event Marketer

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after a two-year hiatus to meet the pent-up consumer demand for outdoor recreation, to maximize the winter experience for brand devotees, and to ev

2022 134
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How to Thank First Responders at Your Community Event

Picatic by Eventbrite

There are a lot of people who keep your community thriving, but first responders in particular risk their lives to keep people safe. It’s important to honor local paramedics, police officers, and firefighters for the difficult work they do. If you’re not sure how to thank first responders for the work they do all year long, consider […].

Events 369
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Team Building In The Events Industry: Show Love & Appreciation!

Endless Events

Event professionals are so other-focused that they often forget about themselves. They try to make sure that everybody, from attendees to sponsors, is taken care of. But what about them? How do they take care of themselves and their teams? Those who do not take time to tune in with their event teams are at a far greater risk for event planner burnout.

Events 118
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How to Accommodate Event Attendees With Neurological Needs

EventMB

Inclusivity and diversity have become a focal point for events and professionals in the industry. We explore the why and how of creating inclusive spaces for so-called neurodivergent people. Conversations around diversity and inclusion often refer to people of different genders, races, religious beliefs, and sexual preferences. However, the unique needs of neurodivergent people — […].

Events 199
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As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity

Event Marketer

Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking.

2022 133
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How LuminoCity Festival Illuminates Conversions With Eventbrite Boost

Picatic by Eventbrite

If Willy Wonka’s factory dressed up for the holidays, it might resemble LuminoCity Festival. With dazzling sculptures, an array of rainbow lights, and plenty of festive friends, LuminoCity Festival is a celebration of joy for the child in all of us. China-based LuminoCity Festival has been bringing its luminous lightworks to the US for the […].

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How Every Employee Can Benefit from Leadership Training

Best Corporate Events

Leadership training isn’t just for leaders. If your organization is thinking about leadership training too narrowly, you could be missing out on big opportunities to improve communication, collaboration, and productivity across your enterprise. Companies often view leadership training as something that’s helpful for new managers, as well as junior managers looking to advance within the organization.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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5 Ways Event Data Can Give You a Competitive Advantage

EventMB

Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders. With attendees now accustomed to the convenience of […]. The post 5 Ways Event Data Can Give You a Competitive Advantage by Hopin appeared first on [link].

Events 176
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Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations

Event Marketer

Brand ambassadors at each location passed out chocolate samples and Godiva coupons from gold baskets. Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.

Retail 127
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IACC Meetings Research: Unique to the Moment

MeetingsNet

With its latest report focused as much on post-pandemic meetings sentiment as meeting-venue innovation, decisionmaker expectations for 2022 off-site events are revealed. IACC (formerly the International Association of Conference Centers) released its 2022 Meeting Room of the Future Report this week, painting a picture of how desirable in-person meetings will be for organizations over the next year and the conditions under which they’ll take place.

Meetings 103
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Looking at In-Person Events With a Fresh Lens

PCMA Convene

Conversation pods are a great way to keep attendees from feeling overwhelmed at events. (Jacob Slaton Photography). “We must re-evaluate our pre-COVID event models and restructure them to meet audiences where they are today.” — Beth Surmont. One of the things that I have been curious about recently is how we all have changed in subtle ways from the COVID-19 pandemic.

Education 105
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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How Can Black History Month Lead to Inclusive Events All Year?

EventMB

In this guest post, Martin “DJ Graffiti” Smith shares his thoughts on the dualities of Black History Month, the complexities of speaking from the Black experience, and practical advice for making inclusivity a meaningful part of event design all year round. Photo by Doug Coombe In the interest of providing a platform for Black event […]. The post How Can Black History Month Lead to Inclusive Events All Year?

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual. With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, supp

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Smart Chat: Martha Sheridan, CEO of Greater Boston CVB

SmartMeetings

On advocating for the meetings industry. President and CEO, Greater Boston Convention & Visitors Bureau. More than 25 years in the industry. Recently selected to join Michael Massari, chief sales officer of Caesars Entertainment, in chairing the Meetings Mean Business Coalition. Will the integration of Meetings Mean Business (MMB) with U.S. Travel Association jump start efforts in getting meetings back on track?

Travel 97
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Strong demand from buyers & exhibitors for the diversity, strength and opportunities on offer at IMEX in Frankfurt’s 20th anniversary show

Event Industry News

Numbers released by the IMEX Group reflect the strong demand for the global community to get back to business, with a truly international spread of participants confirmed for IMEX in Frankfurt, taking place 31 May – 2 June. Over 1,000 buyers are committed to attending the show with new intermediaries bringing buyer groups from across the world including Australia and the US. 10 hotel intermediaries including Melia, Hilton, Marriott, Radisson and Hyatt are also set to bring international clients.

2022 98
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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The Impact of New Zealand Putting a Halt on Large Events

EventMB

In response to the country’s recent Omicron wave, New Zealand recently moved to its "Red Traffic light" setting — halting large-scale gatherings and impacting the local events industry. The decision has received some pushback; we explore why. In January, New Zealand's Prime Minister, Jacinda Ardern, announced that the entire country would move into the "red" […].

Events 150
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Rolling Coverage: Steal-worthy Brand Activation Ideas from Super Bowl LVI in Los Angeles

Event Marketer

The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official sponsors and those riding the hype train, alike.

Sports 109
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This Week in Travel: Relaxed Mask Mandates, Alaska Airlines Debuts Subscription-Based Flight Pass

Smart Meetings

Covid Restrictions Lift With Air Sales. Switzerland and Austria have announced the end to most remaining Covid restrictions, and Germany has said it will be moving toward the same goal, as U.S. cities do the same. Countries are reopening, and meeting planners are doing the same. Philadelphia announced this week that it was in “level two” of their Covid system, meaning that restaurants could lift a vaccine mandate for diners, although indoor mask mandates remain for now.

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10 Ideas for Virtual and Hybrid Conference Sessions | MeetingPlay

Stova

Successful virtual and hybrid conference sessions are creative, fun and worthy of capturing and keeping guests' attention. Are you in charge of planning your company's next conference session and aren't quite sure what you need to plan a lasting and memorable experience? With a recent shift to online meetings, planning engaging, productive and memorable breakout sessions is challenging for even the savviest, most experienced event organizers.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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3 Ways to Best Utilize Media Monitoring for Your Company

The Castle Group

What is happening around you – trends, topics, local, national and global events – can impact your organization’s presence in the media as well as influence your communications strategies, either directly or indirectly. The events of the past two years, with nearly every industry impacted by the ongoing COVID-19 pandemic, have proven that time and again.

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Event Success: 3 Additional Ways to Tell If It Was a Hit

Tigris Events

[…]. The post Event Success: 3 Additional Ways to Tell If It Was a Hit appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”.