Sat.May 29, 2021 - Fri.Jun 04, 2021

The liberation of ignoring sunk costs

Conferences that Work

Are you stuck in a career or life that you are reluctant to leave because it would involve ignoring sunk costs ? I frequently meet people who are, and I certainly understand the temptation. Here’s the story of how I liberated my life by ignoring sunk costs.

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Priya Parker on Rethinking How and Why We Gather

Picatic by Eventbrite

Eventbrite hosted the first-ever RECONVENE summit in May. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog.

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I Think We Cracked the Code on Digital Networking!

Velvet Chainsaw

If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator.

2021 195

Announcing our Biggest Move in Reimagining the Way People Meet and Connect


Bizzabo is acquiring to tackle the industry’s greatest frustrations and help everyone get the most out of their event experiences.

2021 113

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Introducing GEVME Virtual Event Builder


Virtual events were first ignored. Then they were laughed at. Then they were reckoned to be useful and effective. Then they exploded as a new compelling way of meeting and conducting events. They are today a necessity and becoming a norm. There’s no going back now.

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More Trending

Zoom’s First Quarter Earnings Exceed Expectations Even as Growth Slows


Video conferencing company Zoom has continued to surpass earnings expectations in its fiscal first quarter, even as growth slows and it looks to build a sustainable path forward post-pandemic.

2021 107

Why Experiential Marketing Reigns Supreme in a Hybrid Event Driven World

SpotMe Blog

Hybrid events are the way to go, but they still bring a unique challenge to planners: How do we ensure both in-person and virtual guests get the same, amazing event experience they signed up for? That’s where experiential marketing comes in.

2021 130

Virtual Experience Makers – Ep 2 with Karni Tomer


Yeoh Siew Hoon, Founder of WiT, an events and media platform, set the ball rolling at the start of the episode with the above quote when talking about virtual event experiences. . Virtual events are the new norm.

2021 156

The Ultimate Restaurant Layout Guide

Social Tables

A layout can have a massive impact on the overall success of a restaurant. Everything from revenue to reputation to safety depends on it. But a restaurant layout that’s welcoming and comfortable to both guests and employees doesn’t just happen. That’s where this guide comes in.

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Informa Turns Ambitions to Growing Through Event Data


Informa's latest trading update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services.

2021 104

How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas.

2021 130

Here’s how to market your in-person or hybrid event in 2021.

Expo Pass

Hybrid and in-person events are officially on the books, and we have to say it’s making things feel a little more normal these days. The only problem is marketing in-person events in 2021 is a whole different story.

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Celebrating Pride Month with LGBTQ+ Voices from the Events Industry

Event Age by Swapcard

June is Pride month and Swapcard is celebrating LGBTQ+ voices. Event Experiences Event Community

2021 78

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Why Some Companies Are Doubling Down on VR for Events


Virtual events have taken off during the pandemic, but did virtual reality (VR) miss out? Not necessarily — many companies are doubling down on their investments in VR and are betting on its continued growth in the future.

2021 104

16 Event Email Templates to Drive Attendance & Increase Engagement in 2021

SpotMe Blog

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. Why email? For starters, there are 3.9

2021 130

MeetingPlay Join Enables Large Group Collaboration at Virtual and Hybrid Events


A big reason people attend live events is to learn from their peers and create community through idea-sharing.

2021 72

Q&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era

Event Marketer

On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear.

2021 73

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

11 Outstanding Recruiting Event Examples


With the growing popularity of online job boards such as Indeed, Monster, and GlassDoor, both virtual and in-person recruiting events are more important than ever.

2021 72

Ideas For Running a Successful Law Firm Event


Running a law firm is all about cultivating the right relationships. More law firms are realizing that one of the most effective ways to develop new connections with those in the industry (as well as new clients) is through hosting events. That's because events allow you to engage with others on a much deeper level, meaning the trust that's so essential in the law sector is easier to form.

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Why Attendee-Driven Communities Are the Future for Hybrid Events


One of the top reasons people attend conferences is to meet other people. According to an industry study conducted pre-pandemic, networking was a major driver in the decision to attend for more than 75 percent of individuals.

2021 72

Rejoice: It’s The Age Of The Holistic Event Professional!

Endless Events

These are exciting times for the events industry! We are returning to in-person events while fully embracing the biggest lessons we learned from pivoting to virtual events last year.

2021 68

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Maggie and Sunil’s Sweet and Simple Wedding at Spencer’s at the Waterfront


When it comes to minimal elegance, Maggie and Sunil’s wedding beautifully fits the bill! Planned by Le Petit House , the couple’s big day at Spencer's at the Waterfront was the picture of timelessness with stunning views and delicate details.

2021 99

ASAE Appoints Michelle Mason as President and CEO

Smart Meetings

Current president and CEO of Chicago-based Association Forum , Michelle Mason, FASAE, CAE, has been selected as ASAE’s new president and CEO, effective Sept.

2021 67

The Ultimate Glossary of Live Event Production Terms


Live events are coming back, but much has changed since the start of the pandemic. So we've created a list of all the terms you need to know - old and new. In-person events are making their comeback.

2021 62

Marketing Virtual Events With Kristin Horstman

Endless Events

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma.

2021 68

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Put Your Virtual or Hybrid Event Website to Work


You know that your website is an essential piece of your overall virual or hybrid event. You use it to promote your event, increase registration numbers, inform participants, and lower your overall workload. However, your event website only does all that when you put it to work, properly. Here’s how.

2021 62

Were Thousands of Vegas Memorial Weekend Visitors a Dry Run for Conventions?

Smart Meetings

Las Vegas felt almost pre-Covid over the long holiday weekend as pandemic restrictions eased in Nevada and the Centers for Disease Control and Prevention updated guidance on domestic travel to low risk for the fully vaccinated.

2021 63

12 Virtual Event Gift Ideas for Speakers & Attendees


One of the things that everyone loves about attending a physical event is receiving a goodie bag, or being able to capture moments to save as memorabilia for the future. It helped form a pleasant bond between the host and the event’s attendees, speakers and guests.

2021 60