Sat.Aug 07, 2021 - Fri.Aug 13, 2021

Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie.

Keep Attendees Coming Back with an Event Community


How can event organizers keep attendees coming back so they stay engaged year round? Some will say that the idea of an event community is a pipe dream. The answer, however, may just be a matter of finding the right tools and tactics.

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Maximizing the New Events Normal with Tech Tools


We are halfway through 2021, and the event professional’s rollercoaster has yet to pull into the station. While I don’t have statistical evidence, I can share a growing number of events (even large tradeshows) have started to stage successfully in more significant numbers.

2021 99

4 Questions Corporate Planners Need to Answer to Prove Hybrid Event ROI


With hybrid events on the horizon and trade shows in recovery, many corporate event planners have to determine the return on investment (ROI) of participating in physical exhibitions compared to doubling down on their own hybrid event strategy.

2021 169

SpotMe Trial

SpotMe Trial

9 Ways to Effectively Grow & Engage With Your Community

Event Age by Swapcard

As an Account Manager for a portfolio of Swapcard clients in Europe and the UK (with a bit of LatAm), I bring with me 10 years of events industry experience.

2021 131

More Trending

Incoming! Drones, Robots and a Giant Anteater Deliver Surprises for FX’s ‘Dave’ Season Premiere

Event Marketer

The goal for promoting season two of the FX comedy “Dave” was to bring Dave directly to the fans. What the fans didn’t know, however, was that Dave would come to them standing atop a 50-foot drone or on a video screen that popped up from a furry anteater on wheels.

2021 106

What Eventbrite’s Latest Results Say About the Future of the Event Industry


Eventbrite continues to operate at a net loss. However, its financial outlook has significantly improved. Despite the latest Covid-related cancelations the company is confident that its strong execution and improved operating model will enable it to progress toward profitability.

2021 158

To Risk or Not to Risk? Insider tips on risk management with Paul Cook

Event Age by Swapcard

“Risk will never go away.”. Event Experiences Event Community Hybrid events In-person events Podcast

Down With Third-Party Event Platforms With Saroosh Gull

Endless Events

Event platforms took the events industry by the storm. So much so that they can be considered as the new venues ! There’s more of them each year and some of them are even attracting huge investments.

2021 105

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Destinations International and Temple University Want to Give You a Scholarship

Smart Meetings

Destinations International (DI) and Temple University’s School of Sport, Tourism and Hospitality Management (STHM) have partnered to help DI members further their educations and careers.

2021 97

How Brand Partners are Helping Save the Children Transform its Reading Campaign into a Mobile Tour

Event Marketer

Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market.

2021 93

How to Build Your Event With an Experience-First Design


A human-centered approach to creating events that are more memorable and successful. Whether you’re planning an event that’s virtual, in-person, or hybrid, you should be leading with an experience-first design.

2021 91

MPI WEC 2021: Hugs Everywhere!

Endless Events

The Event Brew crew is on a roll of covering events this summer. Will attended a 15,000-person event and Thuy recently raved about her experience as a virtual attendee at PCMA EduCon 2021. Today is Nick’s turn to share his story.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

4 Reasons to Take Your Groups to Walt Disney World Now

Smart Meetings

Want to drive event attendance? Host a Disney meeting. After a year of Zoom and staying indoors, there is pent-up demand for travel, connection and meetings that goes beyond the boardroom—and there’s nowhere quite like Walt Disney World to hit all the marks with ease. We speak from experience.

2021 94

8+ Must Try Cuban Sandwiches in Tampa Bay


The Cuban sandwich is the official food of Tampa but where can you find the best in the area? This is a sensitive subject because everyone has their favorites, but we’ve put together our own recommendations. Look into our details on the different spins each spot gives this signature sandwich.

2021 91

Event Planners’ Duty of Care During the Pandemic

Convene by PCMA

Over the next year or so, conference organizers will need to define their responsibilities for duty of care when it comes to their events.

2021 87

NBC’s Olympics – The Technology Behind The Triumphs

Decibel Management

With 180 commentators covering over 7000 hrs of footage, NBC’s coverage of the Tokyo Olympics was the largest of any media organization.

2021 83

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Omni Hotels Announces Partnership to Stop Human Sex Trafficking

Smart Meetings

Omni Hotels & Resorts is partnering with Shared Hope International to educate and train the hospitality industry, its vendors and partners about how to stop child sex trafficking. Omni will also host the annual JuST Conference this November in Washington, D.C.

7 Best Bars to Watch the Titans Play this Season


If Football Season is one of your favorites like ours, then you are going to love this City Guide! There are so many great places to watch the Titans play when they have away games, and we are bringing you a list of the best! Check out the schedule here to make sure you never miss a game!

2021 83

9 Questions for Event Professionals to Ponder

Convene by PCMA

PCMA EduCon 2021 Main Stage speaker Janet Stovall, taking part virtually, answers questions from host Ameerah Saine, on stage at the JW Marriott Desert Ridge.

2021 87


Best Corporate Events

The past 16 months have been both challenging and rewarding for our company. The pandemic posed a lot of new and unique challenges to businesses everywhere, and the events industry especially.

2021 83

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Lessons from the Front: Covid-era Med Meetings

Smart Meetings

You’ve been here before. Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. You think you’re ready for anything, and you look forward to a well-deserved rest when it’s over. Then boom!

2021 83

Where to Shop for Back to School near UCF


Can you believe it’s almost time for back to school? One of the best things about going back to school near UCF is all the shopping you can do in Orlando ! Whether you’re looking for school supplies, clothes, or even furniture for your new room, we’ve got you covered!

2021 83

New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

2021 83

Setting the Stage for NBC’s Tokyo Olympics

Decibel Management

While much can be said about the technology and logistics behind NBC’s coverage of the delayed 2020 Olympics, more could be said about the incredible work performed by the set designers, those geniuses at HD Studio, Planar, and Blackwalnut.

2021 83

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

9 Smart Moves in California, Florida and More

Smart Meetings

Todd McAninch. McAninch is general manager for Hyatt Regency La Jolla at Aventine in California. He recently worked as general manager for Hyatt Centric Park City in Utah; before this, he worked as general manager for Hyatt Regency Long Beach in California.

2021 83

The Best Speakeasies in Nashville


Who doesn’t love a good Speakeasy? Not only are they hush-hush, but they always seem to have incredible themes creating the best experience out! We definitely can’t forget how good the drinks are at these ones specifically.

2021 83

The Push to Digital Gave Trade Shows a New Business Model

Convene by PCMA

The new business model for trade shows is producing highly valuable, branded, multi-media content.