Optimizing Your Event Portfolio
Event Philosopher
DECEMBER 23, 2015
This is a guest post that was posted on Goombal's blog. Take a look at the other great content posted there! In many spheres of human endeavor, from science to business to education to economic policy, good decisions depend on good measurement. - Ben Bernanke As your organization grows, you are beginning to manage a lot of events. You are being asked to report on results, return on investment, pipeline generated, revenue closed as a result of your events, and your team is spending more and more
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