Sat.Dec 05, 2020 - Fri.Dec 11, 2020

Is It Time to Reconsider Serving Alcohol at Events?


Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events.

2020 152

Knowing what you’re going to draw

Conferences that Work

Do you know what to draw? Perhaps — if someone has told you to draw it. Do you know what you’re going to draw? That’s a different question. It implies that you have some agency to draw what and how you like. Beginning creation.

2020 166

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Keywords and Ad Words: Use SEO and SEM to Make Your Events Stand Out

Picatic by Eventbrite

If you want to elevate your organic SEO (Search Engine Optimization) or paid SEM (Search Engine Monetization) capability, we’ve got two surefire ways to do it.

2020 240

MEET THE CHANGE: How Germany’s First Hybrid Event Achieved Success


With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. The goal was to make change tangible, to trade key learnings from the past months, to bundle forces and take away fears.

2020 235

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

How Independent Hoteliers Can Win More Meetings and Events


The economic impact of pandemic is exposing weaknesses within the hospitality industry’s meetings and events lines of business, but independent hoteliers have an opportunity to position themselves to thrive as events return.

2020 140

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Better Understand Your Event Attendees With Google Analytics, Tracking Pixels, and UTM Tags

Picatic by Eventbrite

If you want to fully understand your return on investment from your SEO efforts, you’ll want to become super proficient at reviewing Google Analytics, using tracking pixels, and employing Eventbrite tracking links and UTM tags.

2020 241

Virtual Holiday Party Ideas: Let Loose In 2020!

Endless Events

It’s everyone’s favorite time of the year! Because let’s face it – who among us doesn’t look forward to the annual holiday company party? Everyone can let loose and have fun with their coworkers, celebrate the company wins, and leave the year behind on a positive note.

2020 90

10 Event Trends 2021 [Free Report]


News of vaccines on the horizon is starting to cut through the shroud of uncertainty surrounding the future of the industry. Nevertheless, 2020 has changed events for good.

2021 107

Why Interest in Virtual Events Is Waning — and What to Do About It

PCMA Convene

Organizers of digital events have to step up their virtual game to battle distractions that are keeping attendees away. Your next virtual event must overcome three major obstacles: Audiences are tiring of virtual events.

2020 87

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Master Email Event Marketing With These Expert Tips

Picatic by Eventbrite

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success.

2020 222

Virtual events can pack an emotional punch (and it’s not just from the needy cats exploring your webcam).

Expo Pass

(3 Minute Read). Virital events started out as just a way to keep things going, see other people, get work done, and keep everyone on the right track… All important stuff.

2020 85

Industry Advocacy During A Pandemic

Endless Events

How does industry advocacy during a pandemic even look like? For as long as it has existed, the events industry has struggled with unity. And it’s not because we don’t want to come together as one.

2020 74

This Virtual Medical Convention Didn’t Skimp on Production

PCMA Convene

Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, speaks at the American Academy of Pediatrics Virtual Conference 2020. When moving their events online, many organizers focus much of their time on choosing the right platform.

2020 86

Restrictions into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

How Social Media Marketing Can Help You Sell More Event Tickets

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You’re a social media maven, are adept with all the popular platforms and frequently dream in hashtag. But there’s always something new to learn. Social is a crucial tool for building community and acquiring new attendees. A good social strategy should do both.

5 BIG Event Industry Trends You Need to Watch Out For in 2021

Hubilo Blog

2020 pushed a majority of the predictions of event industry trends down the drain. It was the year filled with change and not so pleasant surprises. .

2021 68

Choosing Event Management Software for 2021: 3 Questions to Ask


At this point in 2020, you’re likely thinking about what your 2021 events are going to look like — more specifically, whether they will take place online, in person, or some combination of the two. Events will undoubtedly be tricky to navigate for the foreseeable future.

2021 68

Making a Marketing Shift for Digital Events

PCMA Convene

Splash CEO Ben Hindman will discuss “Seven Change Actions: 14 Questions to Answer Before Designing Your Next Event” at Convening Leaders 2021. Ben Hindman has been in love with event planning his entire life.

2020 73

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

How to Produce a Virtual Livestream Event With Multiple Guests

Picatic by Eventbrite

So you’re hosting a livestreaming event. Maybe it’s your first, or maybe you’ve tackled a couple video streams already. You understand the basics of streaming. But now it’s time to add a new twist: You’ve nailed down a few special guests. Exciting stuff!

2020 209

Alana and Brendon’s Cozy-yet-Luxurious Wedding at The King Edward Hotel


Alana and Brendon’s cozy-yet-luxurious wedding at the The King Edward Hotel is as big city glam as it gets! The couple tied the knot and danced the night away at the gorgeous historic venue surrounded by friends, family, lush florals, and luxe decor.

2020 95

All Party Parliamentary Group for Events holds inaugural meeting

Event Industry News

The All Party Parliamentary Group for Events (APPG) held its first meeting today following its re-establishment as an official APPG in Parliament, to elect its Officers and outline its objectives for the year ahead.

2020 94

Return on Events: New Metrics for Now — and Into the Future

PCMA Convene

The difference between concentrating only on what’s easily quantified while equally attending to the more fluid, nonmaterial return on experi- ence is the difference between a jar that you’ve filled with lightning bugs and a jar in which you’ve managed to catch lightning.

2020 69

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Virtual Venues are Helping Creators Approximate In-Person Events Online

Picatic by Eventbrite

At this point in 2020, online events are bread and butter. Concerts, standup shows, family holidays — pick your streaming service and buy your tickets.

2020 195

4 Ways to Create a Better Volunteer Onboarding Journey


Volunteer onboarding is the process of transforming prospective and new volunteers into regular volunteers. Each organization's onboarding procedures may look different in some ways, but there are a few key elements that are consistent among nonprofits with successful volunteer onboarding.

2020 62

Power User Series (#9) - Large Events


Large Events. While we mentioned Zoom as an incredibly common and accessible software for you to use, Zoom Meetings is not always the best option. This week we're taking a deeper dive into Zoom Webinar and Vimeo which both offer great solutions for your large events.

2020 61

The 4 Phases of Virtual Events

PCMA Convene

In Phase 3 of virtual events, participants want more highly produced sessions that look like TV, says Beth Surmont. People commit to virtual events differently than in-person events. They don’t travel to them, so they still have all of their home responsibilities.

2020 66

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Make the Most of Paid Social Marketing Campaigns for Events With ToneDen

Picatic by Eventbrite

Whether you’re promoting livestreams or virtual wine tastings, the paid social marketing for your events plays a crucial role in how many tickets you sell. Filling those seats takes time, energy, and dollars — all precious commodities.

2020 195

Event Pros Share Their Goal-Setting Strategies for 2021

Special Events

We spoke with creative professionals across the industry to see how they’re using the last weeks of 2020 to prepare for a more fruitful 2021. Here’s what they had to say.

2021 87

Huge new socially-distanced venue to open in Leeds to help the return of live events

Event Industry News

A massive new Leeds venue with social distancing in mind has opened in the city. The Wunderkind Group, behind Sheaf St, Duke Studios, Duke Makes and In Good Company, has launched the appropriately-named Testbed, a new 10,000sq ft events space for Leeds.

2020 84