Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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9 Creative Ways to Promote Your Next Event

Picatic by Eventbrite

Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximize the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].

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How to Maximise Networking and Community Building in Virtual Events

GEVME

With in-person interactions at physical events gradually becoming redundant, virtual events have ensured that attendees are able to continue networking just like pre-pandemic times. But what are the key strategies in which the next generation of virtual events can ensure attendees grow their network and forge thriving communities? The answer to this is available on the third episode of GEVME’s ‘ Next-Generation Virtual Events ’, which sheds the spotlight on two key principles of next-generation

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5 nightmare event scenarios (and how to sleep easy in 2022).

Expo Pass

This year is looking to be jam-packed with live events, all-new event technologies, and more ways to meet and connect than ever before. But all these changes can also create a whole host of problems keeping organizers up at night. We’re talking about anything from technology woes to keeping up with health and safety guidelines to maybe even not knowing which direction to go in for your event.

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A Guide to Burnout for Event Professionals

EventMB

Mental health issues are not new to the events industry — these experiences have been present for some time. But with event profs currently facing exceptionally high-stress levels, more people are living with mental health challenges like burnout. Mental health can be somewhat of a taboo topic. People generally don't talk about their struggles and […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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8 Tips to Spice up Your Valentine’s Day Event Marketing

Picatic by Eventbrite

As the saying goes: When romance blooms, events boom. All right, maybe that’s not a saying (yet). But, in our event creators’ experience, it’s proven true. From Shuck-and-Sips to I Dig You terrarium therapy to self-love socials, February 14 brings out the goo-goo eyes, the good-good, and everything in between. Let’s face it: There have […].

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Creative Ways to Promote Your Event

Eventbrite UK

Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximise the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].

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How Event Planners Are Tackling Staff Shortages

EventMB

Staffing shortages, supply chain issues, rising costs and, of course, the ongoing pandemic are creating a perfect storm of challenges for event managers. Out of the storm may come more efficient approaches to event planning and respect for hospitality employees. It’s no secret to event managers that the so-called Great Resignation has hit the hospitality […].

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5 Creative Recruitment Event Ideas to Stand Out

Picatic by Eventbrite

How do you attract quality candidates when competition for the best is fierce? Put together an engaging recruitment event that gives your company an advantage.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands are serving up everything from wellness-based sound baths to content-driven sound art installations to make it happen.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Low In-Person Attendance Hurts Exhibitors: Here’s What Event Planners Can Do!

Endless Events

We might be over the biggest obstacles that COVID-19 has thrown at us (at least we can hope so), but in-person attendance is still nowhere as high as it was pre-2020. While we’ve talked a lot about how the pandemic affected planners and attendees, we haven’t focused on exhibitors’ experience all that much. We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas.

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Should Events Report Covid Case Numbers?

EventMB

The recent Consumer Electronics Show had some of the most comprehensive health and safety measures ever provided by an event of its size. But CES' failure to report the number of Covid cases detected in Las Vegas is drawing criticism and raising an important question for planners about whether events have an obligation to report […]. The post Should Events Report Covid Case Numbers?

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How to Organize a Networking Event

Picatic by Eventbrite

Organising a networking event can be a great platform to promote both you and your business while helping others along the way. Find out how in 8 steps.

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Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue

Event Marketer

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Event Tech Mergers & Acquisitions: A Double-Edged Sword

Endless Events

Last week, the Event Tech Podcast hosted Kyle Kocinski as a guest of honor and went over event technology trends and predictions for 2022. Today, the dynamic tech duo picks up where they left off last week, focusing on one 2022 event trend in particular: mergers and acquisitions in the event technology world. It all started in 2020 and continued with full steam head in 2021: we saw huge investments in event platforms and multi-billion dollar valuations of some of the largest players in the field

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An Alternative to Carbon Offsetting for Events

EventMB

The push for net-zero emissions is driving up the price of carbon offsets, with their market value more than tripling over the past six months. A new approach called carbon pricing may help the event industry respond. Here’s how it works. While increased demand for eco-conscious products can sometimes push down costs by allowing economies […].

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How to Plan a Sustainable Event: the Ultimate Guide

Picatic by Eventbrite

10 simple steps to sustainability, helping you understand – and minimise – the impact of your event on the environment.

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Super Bowl Plans a Covid Blitz

MeetingsNet

It won’t be enough to be vaccinated or test negative if you want to see the big game in person. This weekend’s football matchups will determine which two teams go to the Super Bowl. Whoever plays in the big game at SoFi Stadium in Inglewood, Calif., on February 13 will jog onto the field and look up at an unusual sight: 70,000-plus fans cheering through KN95 masks.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Growth inspires ExCeL move for Event Tech Live 2022

Event Industry News

Event Tech Live (ETL) London 2022, the show’s 9th edition, will be live and direct at ExCeL on Wednesday 16 and Thursday 17 November. The move from Old Truman Brewery highlights ETL’s growth, in terms of visitors, exhibitors, impact and influence, since its 2014 launch. Bigger stands booked into ETL22 will benefit from ExCeL’s easy access, the proximity to City Airport answers the wants of the greater than ever weight of international input and the range of accommodation, quite literally on the

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Brightcove [Review]

EventMB

Brightcove offers a premium video streaming service for virtual and hybrid events. The product can integrate into any virtual event platform or stack, enabling reliable, media-quality delivery of live and on-demand content to any device with scalability into the millions of concurrent users. Brightcove Virtual Event Streaming: What Is It? Brightcove Virtual Event Streaming […].

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Save Yourself Serious Time With Eventbrite’s Improved Zapier Integration

Picatic by Eventbrite

Access over 4,000 apps that event creators love — without ever leaving your event page New year, new events, new resolutions. Is being more efficient one of yours? Introducing Eventbrite’s improved integration with Zapier — allowing you to connect to over 4,000 apps, get dynamic suggestions for Eventbrite Zaps that other creators like you are […].

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Topic Experts Provide Event Advice for 2022

MeetingsNet

Veterans in strategic event management, risk management, and virtual/hybrid meeting production weigh in on what’s most important for planners to focus on this year. With the uncertainty around in-person meetings now approaching the two-year mark, planners of business events are forced to have not just a plan A but also a plan B and plan C to make sure they can execute events that meet their stakeholders’ objectives.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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8 Powerful Tips for Hosting an Event

Event Smart

Events do so much more than increase sales and attract customers. The greatest impact of events lies in their ability to foster an individual’s welfare and cultivate human relationships. To name a few, the positive effects of events include making people happier, building connections, promoting positive well-being, and providing the opportunity to relax and unwind. […].

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3 Ways to Stand Out in a Sea of Virtual Event Sameness

EventMB

Event platforms are the new in-person venues. How you play host, design the experience, and most importantly, deliver content that’s worth watching determines whether you earn an encore or fall flat. To create authentic experiences that add value for audiences across the globe, an event needs to stand out. Generic virtual event spaces can bore […].

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How to Get Local Businesses to Sponsor Your Event

Picatic by Eventbrite

As an event creator, you know more than anyone that putting on events requires significant investment, both in time and in money. Venues aren’t typically free, and the same can be said for speakers, presenters, support staff, audio systems, video systems, and the list can go on. Sponsorship can lend a certain air of respectability […].

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Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

Event Marketer

As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends around in-car experiences, mobile, hybrid and the metaverse that are not only pandemic-proof, but also redefining what it means to activate an “event.”.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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A Unique Candlelight Concert in the Middle of the Desert

Special Events

Balich Wonder Studio hosted a Candlelight Concert at Hegra (AlUla, Saudi Arabia), the UNESCO World Heritage Site famous for having more than 100 monumental tombs carved from rock formations.

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7 Hub Spaces to Meet Your Attendees’ Needs

PCMA Convene

The Promenade was the hub of Convening Leaders 2022 at Caesars Forum, offering networking spots, sponsor activations, and the Work Lounge sponsored by Visit Indy. (Jacob Slaton Photography). Recently, our team got together for a strategy session and put on our design-thinking hats. We brainstormed what a hub should deliver from an attendee point of view.

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The Best Two-Part Marketing Strategy to Reach Your Audience 

Picatic by Eventbrite

If you’re an event organizer, you’re probably thinking about how you’re going to grow your business, deploy a marketing strategy that helps you reach new people, send better emails — or, wait: Who are those new people? How are they going to help you grow your business? What superhero is going to swoop in and help […].

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