Sat.Feb 13, 2021 - Fri.Feb 19, 2021

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Your 2021 Guide to Successful Event Promotion

Python Events

Want to be a savvy promoter in today’s digital age? Learning how to run an event? Find out all you need to know about event promotion with Seatedly’s up to date guide. Forget 2020. It’s done. 2021 is here. It might seem as bleak as the last, but it could be a year of hope. That glimmer of light – the re-emergence of the events industry – is well on the horizon.

2021 76
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Taking an Event — and its Marketing Strategy — Fully Online

PCMA Convene

David Saef from Freeman (left) moderates a Convening Leaders panel with Marissa Ritter (clockwise from center top) and Adrianne Glowski, RSNA; Eric Joseph, Freeman; and John Jaworski, RSNA. When meeting organizers for the Radiological Society of North America (RSNA) took their planned in-person event online, Nov. 29–Dec. 5, 2020, they recognized that it was all the elements of the event — not just the program itself — that needed rethinking.

Marketing 116
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Don’t be a hero — solve small problems!

Conferences that Work

When’s the right time to solve small problems? The right answer is almost always “ as soon as practically possible! ” Why? Because small problems often become large problems if we don’t work on them in a timely fashion. Unfortunately, people don’t appreciate the value of promptly solving small problems, because (see cartoon below) we love to acknowledge and reward heroes — people who solve big problems, aka emergencies — rather than the folks who proactively solve

Fashion 224
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How Virtual Event Platforms Can Help Measure Event Success

Eventmobi

2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. There are few better tools to measure event success.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Create the Perfect Event Sponsorship Pitch Deck

Picatic by Eventbrite

Looking for sponsors for your next conference? Attract them with your stellar sponsorship pitch deck!

More Trending

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How to Create a Compelling Event USP in 4 Simple Steps

Eventbrite UK

A strong value proposition for your event will help you stand out in a crowded market and move a step closer to success. Find out how to create one. The post How to Create a Compelling Event USP in 4 Simple Steps appeared first on Eventbrite UK.

Marketing 148
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Live events – why consistent measurement matters

Event Industry News

Following this week’s launch of the EMMC, its founder Dax Callner, Strategy Director at Smyle, highlights how an industry-wide consensus on what to measure will raise the credibility of event impact. Over the last decade marketing officers have increasingly demanded better evaluation of the effectiveness of the live events they hosted. This is because events tend to be expensive compared to other elements of the marketing mix, and the value derived from them harder to quantify.

Marketing 130
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Why You Need Proactive and Reactive Social Media Engagement Strategies

Special Events

You should be both proactive and reactive in your approach. Both require a specific approach, but their benefits are unique, making them a powerhouse when used together.

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5 Ways to Make Your Small Wedding Unforgettable

EventSource

Remember that saying ‘less is more’? Well, if 2020 weddings taught us anything, it’s that this statement is 100% true! While COVID-19 mostly sucked, the trend towards small, intimate weddings has made us gush over and over again. So, if you’re considering a smaller wedding, here are five things to make it absolutely unforgettable. The Venue With less people on the guest list, your venue options basically triple.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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7 Add-Ons to Boost Your Event Income

Eventbrite UK

Selling tickets isn’t the only way to make money from organising events. Check out these 9 add-on ideas to increase event revenue. The post 7 Add-Ons to Boost Your Event Income appeared first on Eventbrite UK.

Events 147
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40 MPs tell Chancellor and PM, act now or see ‘extinction’ of UK nightlife

Event Industry News

The All Party Parliamentary Group (APPG) for the Night Time Economy, a cross-party group of more than 40 MPs, has today published the findings of its recent inquiry into the impact of Covid which warns that the sector is at risk of ‘extinction’ unless the Government takes urgent action. The MPs urge the Prime Minister and Chancellor to bring forward a sector-specific grant package and a detailed roadmap for reopening the sector to avoid ‘irreversible losses’ that would create ‘ghost towns’ acro

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22 Positive Predictions for 2021, part 4

Special Events

Ready to kick 2020 to the curb? So are we! Let’s start by sending some good karma into the new year with these heartfelt stories from your peers about how they learned from the hardships of this year and plan to make next year their best one yet.

2021 119
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Danielle and Andreas’ Classy Wedding at the Symes

EventSource

Danielle and Andreas’ elegant wedding blended modern elements with rustic details to create a celebration unlike any other. The couple looked to the brilliant minds at Blush & Bowties to bring their wedding vision to life and the results are truly stunning. The team made the couple’s big day feel like a classy and intimate party at The Symes.

Venues 116
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How Events Can Combat Lockdown Fatigue

Eventbrite UK

After experiencing cancelled events, lockdown restrictions, and uncertainty, it’s natural to feel a sense of lockdown fatigue. Not to be confused with an actual COVID-19 symptom, lockdown fatigue is the general exhaustion that comes from dealing with a global pandemic and everything that involves — whether it’s working from home, reduced social interaction, or total […].

Events 141
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It’s easier than you think to hold your event at the University of Oxford

Event Industry News

Oxford is home to the world-renowned University of Oxford and is known as ‘The City of Dreaming Spires’. History and heritage surround you in Oxford, with almost 1,000 buildings of architectural interest within just one square mile. Wander down any cobbled street or lane and you will find something of University life, both past and present. Conference Oxford offers a huge choice of unique and exciting venues: 38 colleges of the University with their timeless quadrangles and immaculate gardens; t

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Virtual Speaker Gear: The Backdrop Edit!

Endless Events

The Event Tech Podcast is back with its third and final installment on the best virtual speaker gear. After talking extensively about sound, video and lighting, it’s time to look into backdrops. While the most expensive options generally bring the best results, it’s not necessarily so when it comes to backdrops. One of the main takeaways from the 2021 Event Trends is that expectations towards virtual presenters are slowly, but surely rising.

Speakers 114
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Kara and Michael’s Romantic Winter Wedding at Liuna Station

EventSource

Kara and Michael put a glam fairy tale twist on timeless elegance, and it couldn’t have been more lovely. The couple worked with the mastermind planners at Sisterly Love and the results are simply stunning. Incorporating a mix of metallic and bold colours with the old-world feel of their venue at Liuna Station , their beautiful celebration was nothing short of romantic.

Venues 116
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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3 Free Ways to Create a Custom Event Banner

Eventbrite UK

Take these simple steps to create a custom banner for your upcoming event in just a few minutes, completely free. The post 3 Free Ways to Create a Custom Event Banner appeared first on Eventbrite UK.

Events 117
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Business events industry launches advocacy coalition

Event Industry News

The business events industry today announced the formation of the Exhibitions and Conferences Alliance (ECA), an advocacy group that will champion the common interests of U.S. exhibitions and conferences with legislators. This new coalition of eight industry associations will promote the impact of the sector, drive general industry awareness, initiate legislation on behalf of business events, and work with partners globally as needed to maintain a favorable operating environment within the Unite

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[Guest Post] A Realistic Approach to Hybrid Events in 2021

ePly

The following blog post was written by Rich Vallaster , Director of Client Relations & Support at Personify , the leading provider of constituent management software helping associations, nonprofits, and health and wellness organizations of all sizes. With the tumultuous start of 2021, a slower than expected roll-out of vaccines, and some events staging in-person while other high-profile events cancel or declare they will be virtual well into Q2, event professionals are left wondering, what’

2021 111
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4 Ways Tech Can Help Personalise the Virtual Event Experience

Eventsforce

Want the lowdown on tech trends and virtual events? In your inbox, every week. Personalising the event experience has always been a big challenge for planners. In fact, research from Eventsforce shows 73% of organisers see personalisation as a big deal for their events. And it’s not surprisingly really. Personalisation helps engagement and improves both experience and satisfaction measures, which means better ROI.

Tech 111
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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I Just Completed the First Meeting & Event Management Master’s Program in North America—Here’s What I Learned

SmartMeetings

Editor’s Note : Created in 2019, San Diego State University’s Meeting & Event Management Master’s Program was created in partnership between Meeting Professionals International (MPI) and San Diego State University’s L. Robert Payne School of Hospitality & Tourism Management. Deanna Roberts. When I first heard about the Masters in Meeting and Event Management program from San Diego State University (SDSU) and Meeting Professionals International (MPI), the specificity of the program’s desc

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Caboose & Co. welcomes apprentice appointment

Event Industry News

Pop-up accommodation specialists, Caboose & Co., has appointed its first full-time apprentice as it prepares for the business’ emergence from lockdown and positively plans for the return of live events and outdoor hospitality in 2021. George Atkins, 23, joins as an apprentice Business Executive to provide support to the company’s sales and fleet hire ambitions; immersing himself in all elements of the firm from marketing to product development and business strategy.

2021 118
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How the First Major B2B Trade Show So Far in 2021 Pulled It Off

PCMA Convene

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. (Photos courtesy of Surf Expo). When Surf Expo — the first major B2B trade show in the U.S. in 2021 — opened at Orlando’s Orange County Convention Center (OCCC) in early January, it was more of a deep dive than a dip into in-person events during the pandemic.

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The 2020 BizBash Event Style Awards – A Virtual Success Story

Stova

Awards shows and ceremonies will never be the same. The 2020 BizBash Event Style Awards marked a new era of merging celebration, entertainment, education, and interactive experiences to keep event professionals inspired from beginning to end.

2020 98
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How to Launch Your First Virtual Summit

eventplanner

Do you feel overwhelmed by the number of companies and brands that transitioned from physical to online events? Do you feel you should be doing the same, yet aren’t sure where to start? You’re reading the right article, then!

Events 98
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Chester reveal testing plan for May Festival

Event Industry News

Officials at Chester are hoping a combination of mass Covid-19 testing and social-distancing measures will allow up to 5,000 racegoers to attend the Boodles May Festival. The track announced in a statement it has developed a “sector leading mass lateral flow testing programme” upon entry for spectators at the three-day festival, with the results expected to be returned in less than 20 minutes.

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What Event Professionals Have Learned From Pandemic Disruption

PCMA Convene

Alex Sapiz, vice president for global events for Cisco (clockwise from top left); Lauren Parr, vice president for meetings at the American Geographical Union; and Timothy Simpson, brand and engagement chief strategist for the Design Studio, talk about disruption during a NEXT Conference session. No one would downplay the negative impact COVID-19 has had on the events industry, the world, our families, and communities, said Timothy Simpson, brand and engagement chief strategist for the Design Stu