Gallus Events
APRIL 6, 2016
Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event. All the ten examples should provide some food for thought for any organisation that run events, and importantly, that company doesn’t need to be an events company.
Event Planning BluePrint
APRIL 6, 2016
More than 10 years later I still think about the client that didn’t pay me $5000 for an event I planned. At first it appeared as though I had dotted all i’s and crossed all t’s; I met with the client to discuss the event scope, had them sign an event contract that clearly outlined the terms and payment schedule, and provided reminders about payment due dates.
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b2match
APRIL 6, 2016
An event vision is an idealized picture of the event outcome and it expresses the event’s reason for existence. A vision that is being shared among everyone who is involved in the conceptualizing and organization of your event has various benefits: 1) Motivation Having a vision statement for your event that goes beyond the usual empty phrases can be a real driver for the whole process of organizing.
Event Geek
APRIL 4, 2016
Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. While social media is “free” in comparison with traditional advertising, it does take time and skill to get right. Follow these 5 tips to get social media engagement right before, during and after your next event. 1) Preparation = Winning Knowing how to utilize s
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Gallus Events
APRIL 6, 2016
Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event. All the ten examples should provide some food for thought for any organisation that run events, and importantly, that company doesn’t need to be an events company.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Converve
APRIL 8, 2016
Those who rely on content-driven marketing these days – in particular event, trade show and congress managers – know the issue: In order to make yourself heard in the Grand Central Station that is modern online marketing, you need consistent, current and attractive content. And: That content requires meaningful graphics and illustrations! Visual information is processed a lot faster than just text.
The Expo Group
APRIL 5, 2016
In this month's Exposure podcast from The Expo Group, Todd and Dana talk about upcoming industry events in April, exciting news about our company and we visit with Sam Lippman from Lippman Connects and the latest on exhibit and sponsorship sales. Plus, we warn you about the booth on fire!
AIDA Event Tech Digest
APRIL 8, 2016
Brands harness the power of consumer influence through captive messaging, emotional connect and interactive audience engagement. At its core, the power of marketing hinges on the relationship between a brand and its consumers. By employing appropriate media platforms, brands can nurture a community of actively engaged consumers. Brand Visibility can be sustained by Innovative ideas and digital strategies.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Converve
APRIL 8, 2016
Those who rely on content-driven marketing these days – in particular event, trade show and congress managers – know the issue: In order to make yourself heard in the Grand Central Station that is modern online marketing, you need consistent, current and attractive content. And: That content requires meaningful graphics and illustrations! Visual information is processed a lot faster than just text.
The Modern Event
APRIL 5, 2016
Let me guess. You read the headline and thought, “Perfect!” Then a little voice in your head whispered something like, “Why do I need another app I don’t have time to use?”. That is the key, isn’t it? TIME. Having the time to set up, learn and truly put to work all the amazing tools that will rocket your productive and make projects less stressful.
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