Eventscase Blog
MAY 13, 2025
Event marketing has evolved far beyond isolated actions. Today, successful events rely on integrated marketing strategies, where every channel and message works in harmony. For event organisers in the MICE segment, this means planning with precision, leveraging data and personalising the attendee experience from the first touchpoint. What is an Integrated Marketing Campaign?
Smart Meetings
MAY 16, 2025
Trying to decide which travel planning app fits your next event best? Airbnb is throwing its hat into the ring with a refresh that now offers on-demand services and curated experiences for groups on the go. Feeling bearish about domestic travel projections? A handful of major players just dropped their Q1 numbers, and the picture isnt all sunscreen and boarding passes.
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Event Marketer
MAY 15, 2025
In the age of influence, it pays to partner with a global icon. And thats exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to execute a 360-degree program in partnership with Gou (pronounced goo) that blended spirits, music and fashion across global pop-up celebrations, VIP events, OOH elements, stunts, a
Prestige Events Magazine
MAY 13, 2025
beam is proud to announce the return of its annual Finance Forum, taking place on 9 June 2025 at Leonardo Hinkley Island. This years Forum brings together senior finance professionals and venue and agency leaders to address real-world financial and operational risks and challenges facing the business events, accommodation, and meetings sector. The agenda, which includes AI-driven payment fraud and cyber liability, was developed in response to member feedback identifying the concern over the grow
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
EventMB
MAY 15, 2025
Skift Take: The long-awaited Gaylord Pacific Resort & Convention Center has officially opened. It's a high-stakes investment in Californias competitive meetings market amid economic uncertainty.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
MAY 15, 2025
RSAC 2025 Conference , the worlds largest cybersecurity show, brought together a record 44,000 attendees to its 34th annual flagship event at the Moscone Center in San Francisco, April 28 through May 1. Among the most pressing topics discussed were Agentic AI, critical infrastructure, emerging threats and evolving policy, all part of the rapidly changing environment where collaboration and sharing information are key. “The strength, determination, and voice of our collective community was
Prestige Events Magazine
MAY 12, 2025
Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events. The paper reveals how the lack of specific provisions for the sector in the EU-UK Trade and Cooperation Agreement (TCA) has created a costly, complex, and fragmented operating environment, threatening the global competitiveness of the UK events industry.
EventMB
MAY 15, 2025
Skift Take: Theres no shortage of new hotels in the pipeline in the APAC region. These 20 entrants, which just opened or opening soon, are geared toward the meeting and incentive market.
EventSource
MAY 15, 2025
There are love stories that warm the heart, and then there are love stories that bloom as beautifully as Jasmine and Hrishis did in their sweet garden wedding at Erin Estate. Surrounded by their nearest and dearest, this couple celebrated their union over two unforgettable days filled with laughter, traditions, and personal touches that spoke to their unique journey together.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Event Marketer
MAY 12, 2025
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and Mothers of Max. THE FUEL STATION OF THE FUTURE POPS UP IN NYCS GASOLINE ALLEY Who knew transportation energy could be glam? To spark discussions around the future of fuel, carbon conversion technology company AIRCO transformed a pop-up space in NYCs storied Gasoline Alley into a chrome-coated Fuel Store that served as a space-age gas station located on Mars.
Prestige Events Magazine
MAY 12, 2025
As part of Mental Health Awareness Week, UK charity Hospitality Action has launched its annual Taking The Temperature Mental Health & Wellbeing survey – the industrys definitive benchmarking tool for understanding mental health and wellbeing in hospitality. With helpline calls and financial assistance requests at an all-time high, the survey provides critical insights to build a clearer picture of the evolving challenges faced by hospitality workers.
EventMB
MAY 14, 2025
Skift Take: Other events could take a page from the volumes of safety advice that Riskworld, the worlds largest gathering of global risk professionals, creates for its attendees.
Conferences that Work
MAY 12, 2025
August 2016. Northern New Mexico. I was deep into a five-day silent meditation retreat, surrounded by quaking aspens, mountain air, and breathtaking wilderness. But my brain wouldnt shut up. I couldn’t tame my creative mind. On the outside, I was the picture of calm. Inside? A storm of ideas. Blog post concepts. Fresh angles on my facilitation process.
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Event Marketer
MAY 16, 2025
Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets bySprig & Social, a champagne toast atChampers Social Club, and custom wedding portraits by photographersJenn Gozand Deirdre Alston.
Prestige Events Magazine
MAY 14, 2025
Visions Group, the established powerhouse behind some of the UKs most ambitious live events, is proud to announce the creation of two new business units – Technical Overlay by Visions and Visions Live – alongside a refreshed leadership team to support this next chapter of growth. With over 25 years as a family-run, solutions-focused group, Visions has consistently delivered industry-leading services across power, lighting, structures, video and audio – often under the radar, bu
EventSource
MAY 13, 2025
Couple: Rachel and Jeremy | Venue: Graydon Hall Manor Rachel and Jeremy’s romantic wedding at Graydon Hall Manor was a vision of timeless summer beauty. With meticulous attention to detail, every aspect of the wedding – from the embroidered stationery and custom wax seal to the jaw dropping reception dcor- was impeccable. Destiny Weddings help crafted every gorgeous aspect of this wedding.
Smart Meetings
MAY 16, 2025
Three standout properties offer fresh experiences with local flair and elevated comfort If 2025 has a hospitality theme, its thoughtful transformationwith new and reimagined properties that honor local culture while delivering next-level luxury. First up, La Bahia Hotel & Spa is poised to become Santa Cruzs first true luxury resort when it opens in late summer.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
MAY 12, 2025
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isnt a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturatedand the data fueling the surge in pop-up perfumeries doesnt lie. According to a Bath & Body Works-commissioned 2025 survey of 1,500-plus Americans, 72 percent agree that fragrance makes their lives better, while 78 percen
Prestige Events Magazine
MAY 12, 2025
New data from Corporate Travel Management (CTM) has revealed that events are the most common reason for Millennial and Gen Z workers to take business trips, with 44 per cent ranking conferences, events and trade shows as the main purpose behind their business travel. The global survey of 702 Millennial and Gen Z employees was carried out in March 2025. 86 per cent flew on business at least once per year, with 70 per cent flying between 1 and 5 times.
EventMB
MAY 13, 2025
Skift Take: With over 290,000 square feet of meeting space, sustainable venues, and immersive CSR experiences like mangrove planting and oyster bed restoration all set against stunning natural backdrops Fort Myers' islands, beaches, and neighborhoods are a top choice for eco-conscious event planners.
Smart Meetings
MAY 13, 2025
Sustainability isnt just a buzzword; its a way to ensure the exhibit and event industry continues to thrive while making a positive impact, says Jessica Sibila, executive director at The Exhibitor Advocate. Yet, translating sustainability goals into actionable steps for RFPs and contracts can be a challenge. The truth is, sustainability isnt just about what happens on siteit starts long before the first badge is printed, hotel reservations are made or your crates are packed.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Industry News
MAY 16, 2025
As concerns around mental health, digital safety and online abuse reach a critical point, Giant iTab stepped up to help drive one of the most striking and meaningful public installations in recent memory.
Prestige Events Magazine
MAY 12, 2025
Edilbert De Souza has been promoted to Executive Chef at 30 Euston Square, marking an exciting new chapter for the venues award-winning culinary team. With over 21 years experience, Edilbert joined 30 Euston Square as Head Chef in 2023, bringing with him a rich international background in fine dining, including 15 years with a prestigious cruise line and time spent working alongside renowned chefs such as Jacques Ppin.
EventMB
MAY 12, 2025
Skift Take: Looking for properties that blend luxury and modernity, with Michelin-starred chef restaurants and state-of-the-art tech under the same roof? Take a look at these 25 new or newly renovated European hotels and venues.
Smart Meetings
MAY 15, 2025
Ever wonder what really happens on those whirlwind FAM trips planners rave (and rant) about? Lets just say…someone once brought a plus-one to a site tour. Another showed up in a bikini. To a press conference. In this Coffee Chat episode, Eming and Sara unpack the unspoken etiquette of FAMsthose fast-paced venue tours that blur the line between business and vacation.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
MAY 14, 2025
A new study has revealed that two-thirds (65%) of event industry suppliers say international and overseas markets are the biggest growth opportunity for their business.
Prestige Events Magazine
MAY 12, 2025
113 Chancery Lane “Celebrate in Style: Summer Events with Impact” Planning a team celebration, corporate party or a fun-filled evening to reward your staff? 113 Chancery Lane offers the perfect balance of grandeur and flexibility for your next summer event. Located in the heart of Londons legal district, this elegant venue provides a refined backdrop with architectural beauty and adaptable spaces for any gathering.
EventMB
MAY 16, 2025
Skift Take: A hotel connected to its convention center is Miami Beachs missing piece as a complete meeting destination. A new 800-room Grand Hyatt is in the works to fill that need.
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