Certain

DECEMBER 17, 2024

With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail to fully leverage event data, missing opportunities to drive growth. Think of every event you host as a blueprint guiding potential buyers through their journey […] The post Setting event goals: Transform your events into buyer blueprints appeared first on Certain, Inc.

Events 49

Events Marketing 49

Conferences that Work

DECEMBER 16, 2024

If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. Here’s what happens at my one-day workshop. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences are ineffective and outdated. Todays participants crave authentic engagement, meaningful connections, and interactive learning experiences.

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Meeting Design Conference Meetings Events 156

EventMB

DECEMBER 20, 2024

Skift Take: International associations are becoming more decisive about their digital strategies, but face mounting challenges around travel logistics and revenue uncertainty.

Travel 151

Travel Meetings Management 151

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

The MICE

DECEMBER 20, 2024

Rotterdam has established itself as a premier destination for sustainable events, earning international recognition from Arcadis. The city’s innovative approaches to climate resilience and practical, forward-thinking solutions make it a top choice for events that aim to create lasting impact. Practical approach to sustainability and resilience I was in Rotterdam to attend Urban Future 2024 and spoke to Chantal Zeegers, Vice Mayor responsible for climate, construction, and housing.

Sustainability 104

Sustainability 2024 Transportation Venues 104

EventMB

DECEMBER 19, 2024

Skift Take: The events industry has some seriously outdated ideas that just wont die. Weve all heard the same old event planner clichs big venues, fancy galas, and planners living the glamorous life.

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Venues Events Meetings Event Design 148

Event Marketer

DECEMBER 15, 2024

One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. 1.

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Trade Shows 2024 Sustainability Healthcare 111

Planning Pod

DECEMBER 19, 2024

In the world of events, client satisfaction really is the holy grail. And to ensure that youre not only meeting but exceeding expectations, it’s crucial to actively seek and incorporate client input. Understanding their specific needs, preferences, and goals is the only way you can expect to deliver tailored experiences that leave a lasting impression.

Events 78

Events Management Event Management Venues 78

Prestige Events Magazine

DECEMBER 16, 2024

The Honourable Artillery Company (HAC) has joined Venue Directorys Instant Booking platform, offering event planners the ability to reserve rooms for up to 30 people with just a single click. The new platform is designed to simplify the process of booking smaller spaces, while also giving users real-time control over their reservations. Planners can instantly confirm bookings, with full visibility of all available room options and configurations.

Venues 95

Venues Negotiating Management Meetings 95

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

DECEMBER 19, 2024

Skift Take: The killing of UnitedHealthcare CEO Brian Thompson took place outside a Midtown Manhattan hotel where he was attending the companys annual investor conference. Should meeting planners be on high alert?

Hotels 146

Hotels Conference Meetings Event Planning 146

Event Marketer

DECEMBER 17, 2024

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S.

Food and Beverage 111

Food and Beverage Marketing Sponsorships Transportation 111

Guidebook

DECEMBER 19, 2024

In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.

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Event Planning Event Apps 2025 Tech 78

Prestige Events Magazine

DECEMBER 18, 2024

Working collaboratively, ACC Liverpool and its culinary partner Sodexo Live! delivered a memorable weekend of world-class entertainment at the three-day Act 1.5 presents event held to mark Liverpools achievement of becoming the worlds first UN Accelerator City for climate action. Act 1.5 is an artist-led research and action effort spearheaded by Massive Attack and climate scientists from the Tyndall Centre for Climate Change Research.

Sustainability 96

Sustainability Entertainment Food and Beverage Banking 96

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

EventMB

DECEMBER 19, 2024

Skift Take: Sustainability is among the most discussed topics in meetings and events. In this report, Destination DC showcases how to turn those words into action.

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Sustainability Meetings Events 142

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Austins 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new U.S. brand experience director.The appointment follows four years in the re

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Trade Shows Entertainment Event Marketing Marketing 104

eventplanner

DECEMBER 14, 2024

Fortnite has once again redefined the limits of virtual events, setting a new benchmark with its 'Remix: The Finale' virtual concert. Held on November 30, 2024, this groundbreaking event attracted 14.

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2024 Events 90

Prestige Events Magazine

DECEMBER 18, 2024

Leading events venue, IET London: Savoy Place , is set to host the biggest event of the content calendar when MIP London makes its debut in the capital next year. After being held in France for 35 years, MIP will be crossing the channel to showcase its offering at the heart of London events venue from February 23 to 27. Savoy Place will open its doors to over 110 companies from more than 35 countries when the global TV industry descends for the multi-genre content market and networking event.

Venues 92

Venues Entertainment Hotels Marketing 92

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Events

EventMB

DECEMBER 19, 2024

Skift Take: Caesars Virginia has officially opened in Danville, marking a turning point for the former mill town.

Meetings 142

Meetings 142

Event Marketer

DECEMBER 17, 2024

In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Aus

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Transportation 2023 Venues Hotels 93

Caterease

DECEMBER 17, 2024

The holiday season is a time of joy, celebration, and immense opportunity for catering businesses. With countless corporate parties, family gatherings, and community events, this bustling period presents a significant chance to boost revenue. However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing.

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Social Media Marketing Management Event Management 82

Prestige Events Magazine

DECEMBER 16, 2024

Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. As 2024 draws to a close, Mandy Jennings, CEO, reflects on the incredible progress and achievements of the past 12 months for the consortium and its member venues. The membership consortium remains deeply committed to empowering our member venues, supporting them in a range of crucial areas including sales, marketing, exhibitions, PR, training, and pr

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Venues 2024 Food and Beverage 2025 100

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

EventMB

DECEMBER 18, 2024

Skift Take: Sustainability is among the most discussed topics in meetings and events. In this report, Destination DC showcases how to turn those words into action.

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Sustainability Events Meetings Event Design 135

Event Marketer

DECEMBER 17, 2024

Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Add to that the fact that 74 percent of Fortune 1000 marketers expect to increase their budgets, and its safe to say the industry is poised for a banner year.

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2025 2024 Contracts Sustainability 106

Eventtia

DECEMBER 18, 2024

Feeling overwhelmed by the idea of planning your next event? Whether its a corporate conference, a product launch, a charity fundraiser, or a workshop, bringing people together can feel like juggling ten things at once. The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons.

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Event Planning Social Media Financial Event Management 62

Event Leadership Institute

DECEMBER 18, 2024

Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? By creating memorable experiences that resonate deeply with customers, youre in the power seat to boost a brand’s impact and support your organizations goals.

Education 59

Education Social Media Marketing Sponsorships 59

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

EventMB

DECEMBER 17, 2024

Skift Take: The International MICE Summit in Riyadh wrapped up Tuesday demonstrating how it plans to become a force in the global events industry.

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Global Events Events Meetings 135

Event Marketer

DECEMBER 19, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” THE DEVILS IN THE DETAILS AT THIS KRAMPUS BAR POP-UP For the unacquainted, Krampus is a demonic character derived from Central European folklore that serves as St. Nicholas counterpart and physically punishes children who misbehave at Christmastime (and you thought the threat of coal in your stocking was bad).

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2024 Entertainment Marketing Event Marketing 111

Loudermilk Center

DECEMBER 18, 2024

In a world increasingly focused on sustainability, event planning presents a unique opportunity to create memorable experiences that are also environmentally responsible. By integrating eco-conscious practices into your event strategy, you can make a lasting impactboth for your attendees and the planet. Whether you’re hosting a corporate conference, a non-profit gala, or a community workshop, prioritizing sustainability reflects your commitment to a better future.

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Sustainability Transportation Travel Education 52