Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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Guerilla Marketing Tactics: 3 Creative & Clever Strategies

Tigris Events

[…] The post Guerilla Marketing Tactics: 3 Creative & Clever Strategies appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Standards for safer events

Conferences that Work

As I write this, we are entering the fourth year of the COVID-19 pandemic which has been responsible for millions of deaths and long-term disabilities. Many more people are going to die and contract Long COVID. In addition, most current events are still dangerous to attend for people with disabilities and certain chronic illnesses. Under the circumstances, it’s shocking that the meeting industry has developed no widely-accepted standards for safer events.

Contracts 296
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Unique Conference Venues: Your Complete Guide

Social Tables

Your conference is a special event that deserves a special venue. But don’t let the search for unique conference venues overwhelm you. With some creative thinking and careful planning, you can find a space that will help your event stand out and make a lasting impression on your guests. Here are some tips to help you get started! Benefits of Unique Conference Venues Choosing an unusual venue for your conference can add to the overall experience for your guests.

Venues 78
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Why onsite badge printing is a game-changer for event organizers.

Expo Pass

Hey there, organizers! We know you have a long to-do list for your event, but we’ve got great news for you. Adding onsite badge printing to your list can actually make things a whole lot easier for you! So, grab a pen and take notes, because we’re about to give you the top 5 reasons why onsite badge printing is a must-have for your next event.

Fashion 113
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Nonprofit Event Waivers: Evaluating Your Liability

Attendease

Imagine all your staff, volunteers, and guests gather for a spectacular evening to celebrate all the hard work your nonprofit puts towards your cause. The night is inspiring and fun, with donors more encouraged and inspired to give than ever. But, for all the meticulous planning your nonprofit puts into planning events such as the venue, activities, catering, decor, and marketing, there are still some things out of your control.

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A Future Vision for Trade Shows

EventMB

Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

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Toronto Wedding Planners Share their Favourite Weddings From 2022

EventSource

Suffice to say 2022 was quite the boom year for the wedding planning industry. Once things opened up (but for realzies this time), the industry was essentially tasked with juggling two years worth of weddings into one. Hectic days, long nights, and plenty of coffee ensued for your friendly neighbourhood event vendors. We wouldn’t have had it any other way.

2022 116
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vFairs: How hybrid workforces are becoming more efficient

Event Industry News

Muhammed Younas founded vFairs in 2014 after 12 years in a variety of roles at Bayt.com, ‘the Middle East’s #1 job site’. A remote-first company, none of the now 250 plus employees at vFairs work in a specific office, they’re at home or a location close-by of their choosing.

2014 117
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How to Write the Perfect Save-the-Date Email + Template

Picatic by Eventbrite

For event creators, a save-the-date email campaign makes a great solution for when you want to stake out a day for an upcoming event. For example, those on your email list — prior event registrants — appreciate the heads-up to clear their calendars for your event.

Events 195
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Everyday Events on the Rise

EventMB

Skift Take: New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

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5 Tips for Positive and Profitable Planner-Vendor Relations

Smart Meetings

You can be the best event planner in the world and have wonderful clients who love you, but none of that will matter if you don’t have a solid team of vendors to work with. Vendors and planners need each other. A planner without a vendor cannot produce an event. Period. We each play our role to bring an event to life so we need to be on good terms and work well together for the sake of the client’s event and our industry as a whole.

2021 111
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We Scan Tickets ticketing solution, the best switch you’ll ever do

Event Industry News

We Scan Tickets is an online ticketing solution, allowing event attendees to purchase tickets on an organiser’s website using an embedded checkout. Paired with an advanced app guests can easily be scanned in at the event and processed within seconds.

Marketing 117
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Something Dope for the People Hits 67% Email Open Rates With Eventbrite Boost

Picatic by Eventbrite

At Something Dope for the People, the party starts in line. By the time founder Jordan St. Pierre arrives, people are queued up, abuzz with creative energy. They’re playing keyboards, strumming guitars, and socializing — St. Pierre’s even spotted DJs deejaying the line.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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You Lost Your Job — Now What?

EventMB

Skift Take: Layoffs have battered the meetings industry, with event tech hit especially hard. This is our guide to patching up the rupture and carrying on.

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Pain Point Number 1: Rising Costs

MeetingsNet

A recent survey takes the pulse of meeting planners, asking about budgets, contracts, airfares, virtual meetings, and more. If higher costs are your challenge when executing events, one thing is for sure: You’re not alone. The latest meeting planner survey from Global Event Planners, the network of independent destination management companies, found that higher costs was a top challenge for 70 percent of the 200 planners surveyed.

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2023 Webinar Best Practices

Event Smart

Webinars have been proven to be very profitable to businesses today. This is evident in the increasing number of corporations and organizations utilizing it to generate leads and convert. Profitable as it can be, it also poses different challenges as in the case of in-person seminars.

2023 105
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etc.venues invests £4.3m in doubling the size of 155 Bishopsgate venue

Event Industry News

etc.venues, the leading provider of urban non-residential event venues in the UK and New York City is investing £4.3m in doubling the size of its highly successful venue at 155 Bishopsgate in London. It is adding 20,000 sq.ft.

Venues 104
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Zoom Layoffs May Signal Turning Away From Events

EventMB

Skift Take: Layoffs have impacted almost all major tech companies. Zoom is downsizing by 15 percent and may be shifting its focus away from live events.

Tech 187
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Michael Dominguez to Be Honored for Career of Service

MeetingsNet

AHLI’s chief executive will be the recipient of MeetingsNet’s inaugural Lifetime Achievement Award at an event-industry show in March. You can’t make a list of meetings industry thought leaders without including Michael Dominguez, president and CEO of Associated Luxury Hotels International. And when you think about in-demand educators, Dominguez is at the top of that list, too, with his data-driven sessions detailing the meeting and incentive-travel landscape.

Insurance 101
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20 Examples of Mistakes You Can Learn From as a Wedding Planner

QC Event School

We all make mistakes – that’s just a part of what makes us human. Whether you’re experienced or just getting started in wedding planning, there will inevitably be times when you make blunders that could have been avoided. The important thing is to take these mistakes, learn from them, and become a better wedding planning professional as a result.

Contracts 100
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Are Family-friendly Conferences in Your Future?

Smart Meetings

Many professionals attend two or more conventions, or trade shows, a year in various locations throughout the United States and the world. These events usually last three to four days, and when you add on travel time, attendees may be gone from their families for a week or longer. This can mean each attendee must find someone to care for their children or ask their spouse to do double duty while they are gone.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Why Delegate Welfare Takes Top Priority in 2023

EventMB

Skift Take: Meetings and events now play a pivotal role in reconnecting teams within a supportive, nurturing environment. Every element of meeting design needs to be carefully considered with delegate welfare in mind. That's why selecting the right venue or partner is the first step to addressing attendees’ holistic wellness needs.

2023 153
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Wyboston Lakes Resort celebrates 40th anniversary

Prestige Events Magazine

Wyboston Lakes Resort will mark 40 years of trading from its site in Bedfordshire this year with several events and activities. Purchased in September 1983, the 380-acre site in Bedfordshire featured a fledgling golf course at the time. The founder, Peter Hutchinson created Wyboston Lakes Resort to form part of an already successful portfolio of businesses.

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The Transformation of Business Events

PCMA Convene

Illustrations by Sirin Thada For the CMP Series/cover story in our January/February issue, Convene examines how a handful of organizations are incorporating lessons learned from the ways the pandemic affected their audiences, stakeholders, and members into their go-forward strategies — and how they continue to transform (or at least tweak) themselves and their events.

2020 98
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Answering the Call of the Event Future

Smart Meetings

As legendary mythologist Joseph Campbell , spelled out in his description of the time-tested storytelling tool, “The Hero’s Journey,” a crisis calls on ordinary people to do extraordinary things. The disruption caused by the pandemic and subsequent Great Resignation in the events world is no exception. The urgent call to restaff hotels and events teams and engage discriminating audiences will include many unimaginable trials, learning new skills and, ultimately, a reinvention of ourselves and th

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Detroit’s Huntington Place to Be Redeveloped

EventMB

Skift Take: Detroit is losing group business due to lacking hotel rooms. That is about to change as a 600 to 800-room hotel connected to Huntington Place is in the works.

Hotels 156
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Significant Investment in Latest Equipment Puts WL on Right Track for Christmas Trails

Prestige Events Magazine

For the past several years, White Light (WL) has worked closely with Culture Creative and Sony Music to supply the lighting and technical support for their renowned Christmas trails. Taking place at much-loved and famous locations across the UK, the trails feature trees and woodland drenched in Christmas colour, shimmering waterside reflections, tunnels of light as well as fire gardens.

2022 98
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Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live

Event Marketer

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Over 11 days, Jan. 19-29, the first-ever hybrid Sundance showcased 111 feature films, 64 short films and four episodic projects across venues in Park City, as well as Salt Lake City and the Sundance Mountain Resort.