Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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Introduction to AI in Events: Use Cases to Get Started

Eventscase Blog

Artificial Intelligence (AI) is making its way into every sector, and the events industry is no exception. For organisers and event professionals, AI in events offers the opportunity to automate tasks , personalise the attendee experience and make data-driven decisions. In this post, we are going to explore the most relevant uses of AI in event planning and management, as well as some practical recommendations for those who want to get started in this field.

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Human Trafficking Awareness: What Can Planners Do?

EventMB

Skift Take: Meeting planners can play a crucial role in spotting human trafficking and educating their attendees and suppliers. The key is to make it an ongoing effort because the fight is far from over.

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From Heroic Leadership to Collective Heroes

Conferences that Work

Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?

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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, we spotted several trends , but we also took note of some clever ideas that gave exhibitors an edge.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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‘Rock, Paper, Scissors’ Receives BAFTA Nomination for Best British Short Film, Marking Historic Milestone for British Urban Film Festival

Prestige Events Magazine

Rock, Paper, Scissors , a poignant 20-minute drama directed by Franz Bohm, has been nominated for Best British Short Film at the 2025 EE British Academy Film Awards. The nomination represents a significant achievement for the British Urban Film Festival (BUFF), as this marks the first time in its 20-year history that one of its official selections has received recognition at the prestigious BAFTA awards.

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The SEC announces Dominic McKay as new CEO

Event Industry News

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman.

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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. 13-16. The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. EM swapped our uncool ankle socks for cool-again crews with the Nike swoosh, grabbed our matte-finish coffee mug, and did the legwork on whats trending in swag and corporate

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The SEC announces Dominic McKay as new CEO

Prestige Events Magazine

The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman. The appointment comes as the SEC enters its 40 th year and accelerates an ambitious growth plan that will see its venues continue to attract the biggest artists and events, and deliver significant financial return for Scotland and Glasgow.

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5 Strategies for Mentorship Success

EventMB

Skift Take: Mentorship can be a valuable experience for both the mentor and the mentee. But its essential to keep the exchange on track.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Ultimate Super Bowl Party Guide: Helpful Tips, Ideas and More!

Sendo

Hosting a memorable Super Bowl party requires thoughtful planning and creativity. Here are some top Super Bowl party ideas to ensure your event is a touchdown with all your guests. Send Out Creative Super Bowl Invitations Kick off your Super Bowl party by sending out Super Bowl-themed invitations that capture the excitement of the game. Customized online invitations can set the tone and build anticipation among your guests.

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Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design

Event Marketer

Adobes signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. 24-27 is offering three levels of activations, content and special events.

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Somerset House launches ‘LISTEN UP!’: A transformative insights paper exploring the future of business events

Prestige Events Magazine

Somerset House has unveiled its latest insights paper, LISTEN UP!, at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.

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With All This Free Education, Industry Associations Need to Up Their Game

EventMB

Skift Take: Planners are presented with more opportunities for free education than ever before. So why pay to attend an industry conference?

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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MPI Aloha returns!

MPI

The pandemic challenged MPIs Hawaii-based members more than most chapter communities. Their hard work, however, has paid off. Heather Bailey, president of the MPI Aloha Chapter, shares insight on this exciting return!

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Experience Design Inspo: Scenic Environments from Disney, Hello Sunshine and More

Event Marketer

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your vision boards in 2025, from main stage environments to floral installations to a French Ball-themed consumer experien

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The Rise of Bespoke Experiences: From Concept to Connection

Prestige Events Magazine

Theres something special about an event that genuinely reflects who you are or what your brand representsan occasion carefully crafted just for you. Bespoke events go beyond being a luxurious experience. They offer hosts the chance to create something truly personal and meaningful. Whether its a brand event or an intimate gathering, personalised events can leave a lasting impact.

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‘Inside Live Events’ Offers a Roadmap for New Generations in a Shifting Industry

EventMB

Skift Take: As the live events industry undergoes a critical generational transition, Freeman's new book, Inside Live Events," aims to preserve and transfer decades of institutional knowledge to the next generation of event professionals.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Rise of Micro-Catering: How to Tailor Events for Smaller Groups

Caterease

Over the past few years, catering trends have dramatically shifted. Gone are the days of large-scale events with sprawling buffets and hundreds of guests. The rise of micro-catering is reshaping the industry, placing personalized experiences for smaller groups at the forefront of event planning. Whether it’s an intimate wedding, a corporate team retreat, or a private dinner party, the demand for tailored, high-quality services has surged.

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The Rise of Women’s Sports Activations

Event Marketer

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, its an exciting time to align and activate with a growth industry and support the sports figures and franchises who have been there all along, but are finally getting the

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Lime Venue Portfolio & Levy partner with ICCA UK&I Conference to deliver Biohub Discovery Tour

Prestige Events Magazine

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, set to take place in Leeds from 2628 February 2025. As part of this collaboration, Lime Venue Portfolio and Levy will host a pre-conference discovery tour of the pioneering Biohub at Ings Farm.

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Freeman Creates Blueprint to Help Event Professionals Overcome Resistance to Change

EventMB

Skift Take: Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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New and Renovated: Incentives to Inspire

Smart Meetings

Incentive retreats are powerful. These New and Renovated properties offer ideal spaces for your next iteration. Looking to wow your VIPs? Foster stronger connection among a close-working team? Kickstart the bonds behind a think tank? Incentive retreats might be one of the best ways to check off the box next to success. Three new and renovated properties, on three continents, offer the type of exclusive, once-in-a-lifetime experience that is the number one step to crafting an incentive that makes

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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. The Experiential in Color Mentorship Program will invite BIPOC event professionals to participate in a mentorship program that matches them with event industry leaders for monthly one-on-ones and group conversations (sign up here ).

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Meeting Needs funding drives food and medicine to Ukraine with Mighty Convoy

Prestige Events Magazine

A cash grant of 7,500 at the end of 2024 by event industry foundation Meeting Needs helped finance the delivery of ambulances, food and medicine to Ukraine this month. This follows announcements of other significant projects and successes through Meeting Needs at the end of 2024, including: The Tushinde School Outreach Programme , reducing child abuse in 12 schools impacting over 10,000 children, along with teachers and parents, in Kenya.

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Bob Priest-Heck and Carrie Freeman Parsons Launch New Book Offering Practical Insights and Strategies for Creating Impactful Live Events

Exhibitor Magazine

DALLAS, TX Inside Live Events, a new book by Bob Priest-Heck and Carrie Freeman Parsons, serves as a comprehensive playbook for creating impactful, meaningful live events. Drawing on Freemans deca.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Smart Travel: Record-Breaking Storm Pummels UK and Ireland; City Express by Marriott Expands to Four New Markets; Mayor of Nice, France, Seeks Cruise Ship Ban and More

Smart Meetings

In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Looking to wow A-level attendees at a retreat or incentive? Jetting off to some of the most coveted ski resorts in the U.S. just became easier. Planning a meeting in the UK or Ireland? Heads updont expect a quick reply from colleagues there, as theyre currently dealing with a massive storm thats disrupting just about everything.

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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

New alliance offers exhibit marketers dedicated content, custom research and peer-to-peer activities at Experiential Marketing Summit Event Marketer, the leading information resource for corporate event and exhibit marketers, announced a new partnership with the Experiential Designers and Producers Association (EDPA) focused on educating Fortune 1000 exhibit teams, developing much-needed industry research, and creating networking opportunities exclusively for EDPA members within the Experiential

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BMA House reveals food festival theme for summer 2025 parties and events

Prestige Events Magazine

BMA House has revealed its summer party and event offering, providing a creative, inclusive and unusual solution to elevate conferences, corporate events, parties and networking. BMA House, the iconic venue in the heart of Bloomsbury, has unveiled its Summer Food Festival theme for 2025, designed to deliver exceptional experiences for attendees in the centre of London.

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