Sat.Jan 11, 2025 - Fri.Jan 17, 2025

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Reducing No-Shows at Free Events: A Bold Approach

Conferences that Work

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

Financial 296
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Corporate Event Gifting: Creative Ideas that Stand Out

Eventmobi

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.

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Five Predictions from Scott Galloway that Signal Change for Business Events

EventMB

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

2025 198
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EventSource’s List of 2025 GTA Open Houses and Wedding Shows

EventSource

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

2025 114
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Transforming Event Dreams into Reality

Event Planning BluePrint

Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.

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How Meeting and Event Spaces Foster Employee Connection in Today’s Hybrid World

EventMB

Skift Take: Planners can maximize interaction among office staff members by meeting in person and creating experiences outside of the office in unique venues. Learn how Convene has designed its venues to meet the demands of companies bringing together teams of remote workers.

Meetings 195
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EventWell Unveils Bold Plans for 2025: Launching the EventWell Manifesto and SensorySafe Accreditation Scheme

Prestige Events Magazine

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.

2025 105
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Multigenerational Magic: Engaging Diverse Audiences at Events

Smart Meetings

Creating unforgettable events starts with understanding how to connect with attendees from every generation. Baby Boomers, Generation X, Millennials and Gen Z each bring their own unique perspectives, preferences and expectations to the table. Understanding and respecting these differences is key to creating events that genuinely resonate. So, lets explore practical strategies to successfully engage diverse groups.

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show. An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. 12-14.

2025 111
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Events Industry Rallies to Have Its Own NAICS Code

EventMB

Skift Take: An events industry lobbying campaign hopes to add Events Services to the NAICS small business classification system. Here's why it should matter to you.

Events 195
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Xuanxuan and Leo’s Luxurious Classic Wedding at Edgewater Manor

EventSource

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

Venues 105
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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.

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Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles

Event Marketer

Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, its a signal to socialize and sip while doing it, often at the end of the day. For those who dont drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events.

Speakers 110
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Silent Power of Seating Charts

EventMB

Skift Take: Images from President Jimmy Carters funeral showed how the seating arrangement spurred some unlikely encounters. Your seating strategy has the power to do the same.

Meetings 195
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Identity appoints award-winning business development leader George Perry as Global Head of Business Development

Prestige Events Magazine

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.

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How to Secure a Canopy for High Winds and Rain

Ins'Tent

Managing outdoor events means always staying two steps ahead of the weather, especially if there is any potential for strong winds or rain to blow through and create chaos. Since such an important part of successful outdoor event management is providing reliable shelter for your staff, guests, and merchandise, planners must carefully choose the best canopy for wind and rain and understand how to correctly secure the canopy to keep it from blowing away!

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Deepfakes and Trust: Inside Accenture’s Experience at CES 2025

Event Marketer

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Just off the show floor at The Venetian Expo, the companys branded lounge was about whats next and how it translates to now.

2025 110
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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In an AI World, Brené Brown Says Vulnerability Is Your Competitive Edge

EventMB

Skift Take: In an era of remote work and AI, the renowned researcher argues that emotional awareness isn't just feel-good fluff, it's the key to making business meetings work.

Meetings 185
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8 Best Practices for a High-Converting Event Registration Landing Page

Guidebook

You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event. Now you’re ready to open up registration but, you’re not sure if your event registration landing page checks all the boxes.

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Smart Travel: Safest Airlines Revealed, National Geographic Unveils New Expeditions, the Upcoming Global Tourism Resilience Conference and More

Smart Meetings

Feeling uneasy after hearing about recent plane crashes? Fear nota top travel site just released a list of the safest airlines to help you fly with confidence. Thinking about a Caribbean locale for your next meeting or event? One destination is drawing record-breaking numbers of overnight visitors, and its easy to see why. Planning an incentive trip with wellness in mind?

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CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy

Event Marketer

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology brand has aimed to showcase how its platform powers and drives efficiencies across different industries.

2025 119
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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10 Ways to Include All Ages at Your Events

EventMB

Skift Take: To be truly inclusive, corporate events must consider age in the same way as they do gender and ethnicity. Yet it is often overlooked in DEI efforts.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? If that sounds familiar, youre not alone. In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Level up your event business with automation: More touchpoints with less effort

Planning Pod

We all know building strong relationships with clients is crucial in the event industry. We also know juggling multiple events, tight deadlines, and a never-ending to-do list can leave little time for the consistent communication that fosters those relationships. Thats where event business automation comes in. By strategically using technology, you can automate touchpoints with event leads and clients that enhance their experience with your teamnot to mention freeing up loads of your precious ti

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The List: Warm Up and Team Build

SmartMeetings

Team-building exercises for when its chilly outside Team-building activities have a lot of power to help groups feel more comfortable and connected. Whether youre on a tight schedule and dont have much time, you dont have access to materials, you cant coordinate an offsite or even if youre looking at doing some team-building exercises with your in-office staff, there are plenty of activities that are easy to do and have powerful effects.

2025 92
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Business Retreat Trades Conference Rooms for Croatian Waters

EventMB

Skift Take: Good luck getting your finance department to approve "retreat on yacht in Croatia" as a business expense. But before they shoot down your ambitious plans, share how these executives found that trading boardrooms for ocean views delivered real ROI.

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Focus unveiled for The Business of Events: Global Policy Forum

Event Industry News

Unlocking the potential and driving the growth of the business events economy will be the focus ofThe Business of Events: Global Policy Forum, when it returns next month.

Events 64
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X-Culture Program Inspires Students to Innovate in the Events Industry

PCMA Convene

The X-Culture International Business Symposium brought together 51 X-Culture students from 15 countries across six continents who, in addition to participating in a business competition and career development program, had the chance to network, learn more about the world of international business, and meet and hear from international business scholars.

2030 64