The Universal Marketing Plan for Literally Anything
Guidebook
APRIL 14, 2015
If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. There is no such thing as automatic buy-in. People need to be told several times about a change if you expect them to take part in it or consume new information. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?
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