Picatic by Eventbrite
OCTOBER 13, 2021
Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand. Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages. Take a cue from Lincoln Park Zoo: Their […].
Conferences that Work
OCTOBER 11, 2021
In 2009, the biologist E.O. Wilson described what he saw as humanity’s real problem. I think it’s also a meeting problem: “The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.” — E. O. Wilson , debate at the Harvard Museum of Natural History, Cambridge, Mass., 9 September 2009.
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EventMB
OCTOBER 14, 2021
As early adopters in the event industry have shown, hologram technology allows presenters to ‘beam in’ with lifelike 3D effects — in real time. With equipment costing up to $60K, however, widespread use may still be the stuff of science fiction. Hologram technology is available, and business conferences may widely implement it in the coming […].
SpotMe Blog
OCTOBER 13, 2021
SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. SpotMe, a leading business-to-business event marketing platform, today announced the company has joined the Veeva Technology Partner Program and launched a connector from SpotMe Anywhere to Veeva CRM Events Management. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healt
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Picatic by Eventbrite
OCTOBER 13, 2021
If you teach weekly virtual oil painting classes, you have different marketing needs than someone hosting, say, a New Year’s Eve cruise. Event frequency, seasonality, ticket cost, and modality all factor into how you market that experience — or, they should. In a perfect world, you’d have time to mastermind a personalized event marketing plan […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
OCTOBER 11, 2021
Virtual events have the potential to reach much larger audiences, but can they deliver on the promise of remote networking opportunities? We cover eight strategies for better networking at virtual events. If there’s one consensus around virtual events, it’s that they’re great for delivering educational content, but fall short when it comes to networking.
Expo Pass
OCTOBER 13, 2021
Virtual events united millions of people when screens were literally our only way to hang out. For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees?
Picatic by Eventbrite
OCTOBER 13, 2021
Targeting the right audience for your events is a science. Take music fans as an example: The audience for a punk concert can differ from the audience for an opera festival from the audience for a metal bash. And a Billie Eilish fan may or may not be interested in Paramore. Every event marketing plan […].
Event Industry News
OCTOBER 11, 2021
Events are bouncing back at the Yorkshire Event Centre with a number of new signings – all coming to Harrogate for the first time. The Great Taste Golden Fork Reception will be held at the YEC this month; the first time it has ever been held outside London. All Great Taste 3-star award-winning products have been re-judged to find this year’s regional Golden Fork Trophy winners and the Great Taste Supreme Champion 2021.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Endless Events
OCTOBER 11, 2021
It’s been 18 months since many event profs first encountered Zoom. Back then, turning on the laptop camera and joining the call was already considered a huge success in itself. But as time went by, the standards for virtual event production started rising. Presenters and team members alike learned how to look better on camera. Event technology masters, such as our hosts, Will and Brandt, gave out advice on the best virtual speaker gear.
Event Marketer
OCTOBER 11, 2021
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window. Much of this revival can be attributed to experiential retail tactics.
Picatic by Eventbrite
OCTOBER 13, 2021
Imagine a music event where a funky house set follows freestyle rap, and freestyle rap follows indie dance. That’s what you’ll find at LA-based event production company ORLOVE’s The Panic in LA shows – DJ Jazzy Jeff spitting rhymes with Rakim or Czarface or DJ Sneak. Genre is meant to be blurred. And at an […].
b2match
OCTOBER 11, 2021
Hybrid and virtual event sponsorship is mutually beneficial for organizers and sponsors. For organizers, it offsets costs, which is crucial. Hybrid and virtual events are great formats for organizers to maximize their event sponsorship offers. The online aspect of hybrid events and virtual events extends the attendee reach and broadens the range of offers.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Endless Events
OCTOBER 14, 2021
Oh, creativity ! This beautiful ability translates our ideas and imagination into reality. The events industry is seeping with it. After all, couldn’t events be considered a work of art? Just like any other artistic expression, event planning is a process, defined by diligence, open-mindedness, patience, resourcefulness, collaboration, and of course, imagination and innovation.
Event Marketer
OCTOBER 11, 2021
When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. As brand VIPs, they’re given special access to all kinds of events, promotions and products in return for their fervent devotion. But Cheeselandia isn’t a rewards program or a pay-to-play subscription model.
Smart Meetings
OCTOBER 13, 2021
Though the return to travel continues to ramp up for planners and other business travelers, all is not back to normal, at least not yet. In the latest setback, Southwest Airlines has been canceling and delaying domestic flights in droves for nearly a week. Since Oct. 9, the airline has canceled almost 2,000 flights and hundreds more were delayed, blaming a mixture of unsafe and unpredictable weather changes as well as air traffic control issues.
MeetingsNet
OCTOBER 15, 2021
Communication quality can be diminished along with trust in the messages being delivered. But there are ways to remedy the downsides to speaking through a mask. The good news is that more meetings and events are happening now than at any time in the past 19 months, thanks to waning Covid infection rates and a combination of safety precautions that often includes requiring participants to wear masks while indoors.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Eventsforce
OCTOBER 12, 2021
Want the low-down on all things events? Weekly, in your inbox! Hybrid event programmes have greater levels of complexity in their design. After all, they need to engage both on-site and virtual audiences. And dealing with a venue provider that can help you manage both experiences will make things a whole lot easier. There are many venues that claim to offer great hybrid event experiences, but which ones really understand the hybrid event business?
EventSource
OCTOBER 15, 2021
Birthdays are always fun. They are the perfect time to spoil the favourite people in your life. Many of us struggle with not only finding the most amazing gift but also figuring out how much should be spent on birthday gifts! After all, shouldn’t you spend less on a colleague than, say, a close friend? Of course, that makes the most sense. However, figuring out the appropriate amount to spend on a birthday gift can be tricky.
Smart Meetings
OCTOBER 11, 2021
After the wild ride meeting professionals have been on for the last year, the last thing you probably want to think about is buckling up for another spin around the sun, but now is the time to set yourself up for success in 2022—a year many are predicting will be a banner 365 days for meetings and conventions. To make the journey a little smoother, we asked some of the top-rated speakers from our Smart Meetings Experiences over the last year to share the one thing you should do right now to posi
Special Events
OCTOBER 11, 2021
The Closing Night Celebration, held at the Miami Beach Convention Center during The Special Event, brought the events industry together for a night of celebration
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
PCMA Convene
OCTOBER 15, 2021
The 2021 Essence Festival took place over two consecutive weekends online and in person in New Orleans. (Photos courtesy Essence). For several decades, Essence magazine has hosted the Essence Festival, a two-weekend-long event held in New Orleans, filled with panels, concerts, performances, movie screenings, and shopping. When the Essence Festival was forced by the pandemic to be held virtually in 2020, it attracted 45 million views over the course of six days.
Stova
OCTOBER 12, 2021
They say, "if you build it, they will come." You’ve planned it, organized the details, and envisioned your event from start to finish. So, will they come? Absolutely! With our pro tips, you can be confident attendees will show up onsite and on time to every event you’ve worked hard to build.
Smart Meetings
OCTOBER 12, 2021
Spies have come in from the cold and into the ballroom. The first talent agency to offer real spies is now a reality. The skills and lessons learned by these experts in intelligence can be fascinating—and useful in the nonespionage world—and now many of these specialists from the CIA, FBI, KGB and Mossad are for hire for your next meeting or training session for keynotes, corporate training and team development.
Hubilo Blog
OCTOBER 12, 2021
I am thrilled to announce that Hubilo has raised $125 million in an oversubscribed Series B funding led by Alkeon Capital , with participation from existing investors Lightspeed Venture Partners and Balderton Capital. This exciting step for Hubilo is all thanks to our amazing employees who have pushed the boundaries of innovation and teamwork to advance the events industry into this new age of digitized engagement. 18 months ago, it was because of our amazing team who rather than quit as our rev
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
EventSource
OCTOBER 13, 2021
Everyone knows one of the best parts of a wedding is the food. As you start to plan the dining portion of your reception, you will need to decide on the type of meal service you would like to offer to your guests: plated, buffet, or other (e.g. food stations, cocktail style, etc.) A plated wedding meal is typically a three-course meal, which includes an appetizer or salad course, a choice of entrée, and a dessert course.
Event Industry News
OCTOBER 11, 2021
Creative agency Smyle has created the first ever hybrid edition of the legendary Wella Professionals TrendVision Awards UK & Ireland Finals ceremony, which takes place today at the Roundhouse in London – and, of course, online. Known as the hairdressing industry’s most prestigious prizes, Wella’s TrendVision Awards has a theme this year of ‘Finally back together’.
Smart Meetings
OCTOBER 11, 2021
Destination Celebration at Gaylord National Resort & Convention Center brought together Destinations International and PCMA members last week to celebrate partnerships being formed by meeting professionals everywhere. The first such collaboration occurred almost two years ago—as a trade show that wrapped up just weeks before the country shut down.
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