May, 2022

8 Event Website Optimization Tips to Increase Registrations


Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way.

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11 Secrets for Successful Association Sponsorships in 2022


Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming.

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How to Reach More People — And Sell More Tickets — With Automation


When events are your business, numbers count. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets. And produce more events.

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Who has more power, a consultant or a janitor?

Conferences that Work

Picture the renowned senior consultant breezing into the gleaming corporate HQ of Fortune 500 MegaCorp, for a well-paid gig advising C-suite executives.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

What Makes Events Truly Accessible


“Disability is not a monolith – someone who has experience with one will not necessarily have it with others,” said Samantha Evans, certification manager for the International Association of Accessibility Professionals.

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More Trending

How to optimize your event registration process


While you’ve likely heard the cliché “there is strength in numbers” many times before, there is no more succinct way to describe an event’s success. Events are always a great opportunity for people to learn and network—but simply put, the more people attend, the more successful your event will be!

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10 Factors to Consider When Planning an Outdoor Event


When we talk about the lasting impact of the pandemic on the events industry, we often think about the initial pivot to virtual and subsequent shift to hybrid events as health restrictions eased.

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How nonprofits can use event tech to host amazing events.

Expo Pass

Nonprofits are experts at planning events of all kinds. Conferences, galas, 5Ks, BBQs, you name it, they can plan it! But what can event management software do to streamline a nonprofit’s planning process? And, how can event technology benefit a nonprofit in the long term?

2022 119

Lessons I learned from an online workshop

Conferences that Work

I recently ran a workshop , hosted by the Manitoba Chapter of the Canadian Society of Association Professionals (CSAE), on the design of participation-rich events. Here are the lessons I learned from this online workshop. Note: This event was a workshop , not a presentation.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Podcast: Nothing Matters More Than Connecting People


This episode of the Event Manager Podcast features George P Johnson Experience Marketing’s President - Americas, Fiona Bruder in a conversation about creating experiences that that connect people.

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18 Virtual Event Engagement Ideas That Actually Work

Social Tables

As event planners worldwide shifted strategies to meet the ever-changing needs caused by COVID-19, virtual and hybrid events skyrocketed. Even as in-person events return, many businesses and event planners plan to keep the virtual event trend alive.

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms.

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How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. It is teeming with various career opportunities.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Recap: Finding the perfect speaker.

Expo Pass

“I love seeing speakers that change the way we think […] They are experts, they have thought about something, they bring their own view of the world – to you – and it changes how you think about the world.”.

Nervous excitement is back!

Conferences that Work

After two years of only designing and facilitating online meetings, I’m suddenly immersed in preparing for in-person meetings again. And that strange emotion nervous excitement is coming back! Two multi-day events, 2,000 miles apart, in the space of a week.

2022 156

5 Essential Strategies for Building a Successful Event Community


Want attendees to feel FOMO 365 days a year? Learn how to turn events into touchpoints for a year-round community with these five strategies. The digital revolution may have begun decades ago, but it has undeniably accelerated over the past two years.

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U.S. Travel Is Up, But Not Out of Weeds Yet

Smart Meetings

On May 4, Washington, D.C., Mayor Muriel E. Bowser and Destination DC President and CEO Elliott L. Ferguson came together at Union Market for its annual Travel Rally, held during U.S.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

10 Event Sustainability Ideas to Implement Right Now

Event Marketer

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience.

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Hybrid Event Budget: 7 Items & Tips To Consider

Endless Events

Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for.

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Pump up your attendance with a top-notch event marketing strategy.

Expo Pass

Events need marketing. This is a fact. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue?

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Tips on building a Corsi-Rosenthal Box for an airborne pandemic

Conferences that Work

I just built a Corsi-Rosenthal Box. You might be thinking “ what? ” Well, it’s a simple and inexpensive DIY air filtering device that helps remove airborne viruses, wildfire pollution, pollen, dust, etc. from indoor air.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Virtual Event Tech Insiders Offer Their Insights


Event tech thought leaders share insights on partnering with tech providers to create personalized, immersive event experiences that deliver meaningful engagement.

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What Event Planning Best Practices Are Here to Stay?

Smart Meetings

No one really knows what events will look like in a post Covid-19 world and it’s difficult to see how things will pan out over the coming year.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24.

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Hybrid Event Case Study: Peloton

Endless Events

In this week’s Event Tech Podcast episode, Will and Brandt discuss Peloton because, as it turns out, their workouts make for a great hybrid event case study. They claim that event planners should take note.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

The Ultimate Event Planning Guide: How to Plan an Event


One of the biggest challenges when running an event is the planning stage: even organizing a fairly small and seemingly simple event can be a very challenging task with all the different details to consider and adjust.

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The 6 Best Virtual Conference Platforms

SpotMe Blog

Our guide to the best virtual conference platforms helps you pick the right virtual solution. There has never been a wider selection of tools to create virtual events. This level of choice is both an opportunity and a burden. Which solution will suit your needs? What to look for?

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New Tech to Help Events Reach Net Zero


It is no easy feat for an event to become net zero, but event professionals can now track their progress in reducing global greenhouse gas emissions using industry-dedicated tools.

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