November, 2021

Event Ticket Pricing Strategies [2022 Guide]


How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value.

2022 297

Elevate Your Conference Education

Velvet Chainsaw

There’s never been a better time than right now to reimagine your education programming for your first in-person conference in some time, for many—in over two years. All those changes you’ve dreamed of trying can now become a reality.


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Did anyone learn anything?

Conferences that Work

The meeting is over. Did anyone learn anything? And how would you know? An EventTech Chat discussion.

2021 272

Crafting the Event Experience: A Guide to Experience Mapping

Event Farm

How do you hook the attention of your audience, build their excitement for your event, and design an event experience that exceeds their expectations while delivering the business outcomes you seek? Yes, you can do it all.

2021 267

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Why Omicron Won’t Undo All Our Progress on Covid


The recent emergence of Omicron, a new Covid variant of concern, has sent shockwaves through global markets and led to the WTO conference being postponed days ahead of the planned meeting in Geneva. How concerned should event planners be?

2021 155

More Trending

Hybrid Event Agenda Design with Mahoganey Jones


We have recently concluded our first 3X30 Live Talks Series with event expert guests. In our last conversation, we discussed hybrid event agenda design with guest Mahoganey Jones, CEO & Founder at Event Specialists.

2021 297

[Webinar]The Future Is Not as Simple as Just Going Hybrid

Velvet Chainsaw

Since the pandemic moved our event cheese, industry experts have been quick to proclaim that meetings are forever changed and hybrid is here to stay. If only it was that easy! Event organizers are quickly realizing that hybrid isn’t cheap and it requires a lot more work.

2021 259

The fairest rules for meetings

Conferences that Work

What are the fairest rules to use when running meetings? This might seem like an odd question. You might ask, “Fair to whom?” ” or, “What do you mean by fair?”

2021 240

Let’s Talk Personal Branding

Event Age by Swapcard

Eventprofs are a very active bunch on social media. It’s common knowledge that networking and engaging on social channels can boost your chances of getting more business and being seen as an industry expert in this field.

2021 124

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

What the Metaverse Will Mean for the Event Industry


Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions.

2021 158

Your Ultimate Guide to Hosting a Successful Virtual Event


Virtual events are great avenues for making connections, strengthening the brand, increasing company revenue or generating leads when it’s not always feasible to bring people together in the same space.

2021 170

Spotlight: The truth about event engagement with Samuel J. Smith


In today’s spotlight series, you will learn more about event engagement from Samuel J. Smith, founder of the event gamification software, Social Point. Sam produced hybrid events in a prior life and led the MPI research team that developed the baseline research for virtual and hybrid events.

2021 268

Better Because You Were There

Velvet Chainsaw

According to The New York Times , living with the pandemic “has pushed us to reckon with our deepest questions … [about] how we make meaning of our time on this earth.”

2021 219

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Can you hear me now?

Conferences that Work

I do not have a magnetic personality. I would never have been cast as the lead in the classic ad series “ When E.F. Hutton talks, people listen “ Yes, I’m a recovering academic, so I love to talk. But that doesn’t mean that people always hear me.

2021 234

Our top five holiday party ideas for your team.

Expo Pass

In-person events are everywhere, bars and restaurants are back, and we have to say that Holiday Parties are looking a lot more exciting this year. But is it time to break out the punch and turn the conference room into a disco again? Short answer. It might be!

2021 111

7 Big Reasons Not to Miss IMEX This Year


Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss.

2021 147

Unique Event Signage Ideas That Actually Work

Social Tables

Signs are an important part of our day-to-day life, whether we think about it or not. They tell us when to stop in traffic, direct us how to get to where we want to go, tell us what to look at, and so on.

2021 110

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Here Are The 22 Best Event Platforms To Use In 2022!

Endless Events

The new year is slowly approaching, and we for one, are really excited! 2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future!

2022 103

Get To Know Cynthia Osepchuk, Our First "Beyond the Booth" Feature


ePly event planner

2021 99

Support the bottom — a Thanksgiving reminder

Conferences that Work

After our prime Thanksgiving dinner, I was sleepily washing a large turkey foil platter when I noticed its embossed central message: “Support the bottom.”

2021 177

Our top tips for hosting a Kick A$s SKO in 2022.

Expo Pass

Sales teams have worked wonders this year. They leaned into virtual, hybrid, and anything they could to close the deal. But rewarding all that ingenuity with an in-person sales kickoff (SKO) hasn’t been in the cards lately. . That all changes in 2022.

2022 107

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Why Event Planners Can’t Afford to Overlook Hybrid Attendees


The term “hybrid” is now commonly used to describe event formats that combine in-person and virtual experiences. While the concept of a hybrid event may be familiar, it raises an important question: Is there such a thing as a hybrid attendee?

2021 143

What Does the Future of Cloud in Europe Look Like?

Management Events

Cloud technologies have been catalysts for growth, innovation and agility for data-driven organizations across Europe. How do IT leaders ensure that their organizational cloud-based environments are scalable, effective and comply with relevant data privacy regulatory laws?

2021 94

Event Staffing: Event AV Is NOT A One Person Job!

Endless Events

It’s Monday, which means it’s time for another episode of the Event Tech Podcast! Will is really excited to talk about event staffing today.

2021 105

The Complete Guide to Festival Marketing


Have you ever attended a festival? If so, you probably have vibrant memories of the events that took place, the sights you saw, and of course, the delicious food you ate. Festivals are popular event types because they offer audience members a fun and engaging experience.

2021 94

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground

Event Marketer

The Backyard Party didn’t start until halfway through the event, but promised an array of surprises, keeping the virtual audience hooked.

2021 93

It’s food season, so these are the best foods to serve up at your event right now.

Expo Pass

Thanksgiving is here, and we can’t stop thinking about food. So in honor of that, we figured this was a good time to talk about the best foods for events right now. A lot has changed in terms of how attendees eat. Buffets are out, and individual bento boxes are in.

2021 101

Is Interest in Hybrid Trade Shows Waning?


Despite visitors showing a lot of interest in attending hybrid events last year, there are some signs that attendee enthusiasm may have begun to wane. Does that mean the end of hybrid events?