March, 2022

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Key Pillars to Boost Your Event Registration

Attendease

When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all.

Speakers 341
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Competent logistics are the new meeting minimum

Conferences that Work

I’m about to go on my first pre-con site visit since the Covid pandemic started over two years ago. My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the

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Hybrid Events: Setting Goals and Measuring ROI

Eventmobi

There’s a lot to consider when planning a hybrid event. You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event. On top of all these logistical considerations, you also need to be sure the outcome of the event is worth the budget you plan to invest.

Education 352
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Outreach Cheat Sheet: How to Ask for Sponsorship for an Event

Picatic by Eventbrite

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions. Historically, event sponsorship has been transaction-based, where events like yours would identify generic forms of exposure — like tickets, trade show booths, and logo placements — for brands to sponsor, then sell […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How Micro-Events Supercharge Your Event Strategy

GEVME

Connecting with your attendees on an individual basis is usually difficult at large-scale events. This is a key reason why most event planners fail to create tailored experiences for their attendees – and in some cases, miss out on important leads. It gets even more complicated when hosting events online. Finding a scope to provide maximum value to your attendees, understanding what they are looking for and personalising their experience can be difficult when you are hosting a virtual event for

Events 295

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Empowering Women Through Mentoring

EventMB

In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry. Our guests are Georgia Suttie, Venue Find Operations Manager at Agiito and Sophie Conlon, Events and Communications Manager at the University of Essex, both currently mentees of the Fast Forward 15 mentoring program. We […]. The post Empowering Women Through Mentoring by EventMB Studio Team appeared first on [link].

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Facilitating an online participation-rich workshop in Gatherly

Conferences that Work

Earlier this month, the folks at Gatherly kindly invited me to host an event of my choosing for their clients and potential users. I decided to facilitate an online workshop in Gatherly that took full advantage of the platform. This coming June will mark my 30th year of designing and facilitating participant-driven and participation-rich meetings. So I designed the workshop as an “ Ask Adrian Anything ” about meeting design and facilitation.

Meetings 348
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7 Ideas Proven to Boost Virtual Event Networking in 2022

Event Age by Swapcard

We get it. The serendipitous encounters at in-person events are hard to replicate in a virtual setting. That’s because virtual events are their own unique experience , which is why your networking should be tailored to those experiences!

2022 166
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34 Mother’s Day Event Ideas That Moms Will Love

Picatic by Eventbrite

Mother’s Day is on May 8th, and after the past couple of pandemic years, we could all use an excuse to make a fuss over Mom. For a while, having everyone in the same venue was but a distant memory. But this isn’t the case anymore, with in-person events making a comeback in 2022. As […].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Sponsorship Measurement: How to Evaluate Your Event’s Success

Eventbrite UK

Some things are meant to go together: bread and butter, cheese and wine, events and sponsors. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties. No matter how good it […]. The post Sponsorship Measurement: How to Evaluate Your Event’s Success appeared first on Eventbrite UK.

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Why Customer Support Should Be Your #1 Event Tech Feature

Endless Events

When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? Will and Brandt think that the #1 event tech feature should therefore be customer support.

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Mobile World Congress 2022 Proves a Milestone in Event Recovery

EventMB

Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry. Mobile World Congress (MWC) 2022 wrapped up on Thursday, with a reported 60,000 attendees joining the in-person […].

2022 226
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Ask Adrian Anything — a free online participant-driven workshop on the future of events

Conferences that Work

Here’s a rare opportunity to ask me anything about meeting design and facilitation at a unique, free, online workshop. Join me next Thursday, March 10th, 2022 at 12:00 pm EST for Ask Adrian Anything ( AAA ): an online participant-driven workshop on the future of events. Though the central core is the AAA session, this is an active learning workshop.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How to Make In-Person Events More Accessible and Sustainable in 2022

Event Age by Swapcard

The eagerness to return to in-person events after almost two years apart is palpable. 80% of event organizers plan to produce their next in-person meeting in the first half of 2022.

2022 147
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So, You’re Thinking About Switching Email Service Providers?

Picatic by Eventbrite

The inbox is the land of opportunity. Maybe you use email to announce your upcoming events. Maybe you use email to share special offers or promotions. Maybe you use email to send follow-up surveys after your events to ensure your attendees’ feedback is heard. Email might seem like a simple communication tool, but it’s actually […].

Events 370
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Event Sponsorship Tips, Guides, and Resources

Eventbrite UK

Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. Sponsors want access to their target customers – aka your attendees. Meanwhile, you may need partners to come alongside and provide funding or incentives to enhance your event. You can show sponsors how they can easily reach potential customers […].

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How exhibitors can get the most out of their event.

Expo Pass

Exhibitors everywhere are excited to get face to face again with old friends and potential clients and pretty much just mix it up like old times. But with all the new event technologies out there, what’s really the best way to connect with new leads? How can exhibitors market themselves so they have the most impact at the event? We’ll give you a hint – it all starts with just getting in front of attendees as much as possible – in-person, virtually, however you can.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Targeting Event Attendees on Values, Not Demographics

EventMB

David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees. One of the most talked-about sessions at our Future of the Event Industry summit was David Allison’s […].

Marketing 221
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Event Platform Case Study: Meet Remo!

Endless Events

Now and then, the Event Tech Podcast reviews a certain product or service. This week, Brandt and Endless Events’ Kyle Kocinski do a case study on Remo , one of the top 22 event platforms to use in 2022. The competition among event platforms is stiff these days, so event planners must understand what makes a certain platform stand out from the rest.

Meetings 138
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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

Much of modern civilization has been programmed to believe that after a certain point, one’s value to society decreases as their age increases. But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude.

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Event Ideas for St. Patrick’s Day Celebrations in Your Community

Picatic by Eventbrite

Did you know that St. Patrick’s Day is celebrated in more countries than any other national festival in the world? Across the United States, Canada, Argentina, and New Zealand, and in many other countries, people come together to embrace what it means to be Irish. Rivers, beer, and beards alike all get dyed green as […].

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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The Complete Guide to Increasing Event Audience Engagement

Event Industry News

It’s no secret that event professionals are looking for new ways to increase audience engagement. The days of “Let’s have a show of hands for…” are in the rearview mirror for today’s speakers. With the arrival of virtual and hybrid events, old methods are now obsolete. Integrating technology that allows for audience participation is the new frontier.

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Please Stop Using These Phrases in Meetings

Expo Pass

Virtual meetings make it incredibly easy to meet and connect with your co-workers, clients, business partners, and anyone we work with, day-to-day. . But why do we feel that things still get lost in translation? Or that meetings aren’t always productive? We’ll give you a hint – it’s our meeting habits. Some habits are new, some are old, but almost all of them could use a refresh to make our offices more productive.

Meetings 129
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The Gig Economy Is Booming in the Event Industry

EventMB

The tight labor market is fuelling demand for freelance services in the event industry. For their part, planners are moving into freelance work for greater flexibility, relief from career burnout, and the chance to focus on aspects of the job they enjoy most. As it has in many industries, the gig economy is having a […]. The post The Gig Economy Is Booming in the Event Industry by Maria Lenhart appeared first on [link].

Events 210
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How To Promote Events Without Social Media

Endless Events

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? As the 365 community model continues growing in popularity, more event profs will come to realize that social media is, in the Brew Crew’s opinion, boring and predictable.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Case Study: How zkipster helps the British Council create connections via its events

zkipster

The British Council is the UK’s international organization for cultural relations and educational opportunities. It builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. In 2020-21 the British Council connected with 67 million people directly and with 745 million people overall, including online and through its broadcasts and publications.

Education 118
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Events Industry Report: As Restrictions Ease, Demand for Events Skyrockets

Picatic by Eventbrite

Eventbrite’s monthly Events Industry Report is designed to keep event creators like you informed about the shifting landscape of the events industry. Read on for expert industry insights, event marketing tips, health and safety updates, and much more. Event Industry Insights Event restrictions are relaxing throughout the world. In New York City, for example, patrons […].

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Katie and Harrison’s Rustic Steam Whistle Wedding

EventSource

Katie and Harrison’s cozy-yet-elegant wedding at rustic Steam Whistle Brewery is giving us all the feels. The couple was able to incorporate a warm ambiance along with stylish details for their momentous celebration that was clearly their own in every way. Whitney Heard Photography beautifully captured the essence of the day, which perfectly reflected Kate and Harrison’s relaxed and romantic relationship.

Events 117