March, 2022

Key Pillars to Boost Your Event Registration


When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond.

2022 268

Competent logistics are the new meeting minimum

Conferences that Work

I’m about to go on my first pre-con site visit since the Covid pandemic started over two years ago. My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation.

2022 298

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Hybrid Events: Setting Goals and Measuring ROI


There’s a lot to consider when planning a hybrid event. You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event.

2022 289

Empowering Women Through Mentoring


In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry.

2022 194

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

How ASAE is Streamlining Event & Meeting Safety with Event Farm

Event Farm

At Event Farm, it’s been our mission to help the events industry bring live events back safely.

2022 184

More Trending

Key Pillars to Boost Your Event Registration


When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond.

2022 294

Facilitating an online participation-rich workshop in Gatherly

Conferences that Work

Earlier this month, the folks at Gatherly kindly invited me to host an event of my choosing for their clients and potential users. I decided to facilitate an online workshop in Gatherly that took full advantage of the platform.

2022 263

In-Person, Virtual, or Hybrid Events? How to Decide in 2022


When it comes to planning events, you have more options and flexibility now than ever before. You can host a traditional in-person event, with all of the fun activities, engaging live speakers, and in-person networking your audience could want.

2022 195

Mobile World Congress 2022 Proves a Milestone in Event Recovery


Mobile World Congress (MWC) 2022 was able to draw over 60,000 visitors from 200 countries, representing a threefold increase from 2021’s numbers. Although still behind 2019 attendance levels, these numbers mark a major step forward for the industry.

2022 188

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Top 4 Considerations for Event Organizers in 2022

Event Farm

Thirteen months ago, as everyone in the events industry was trying to navigate their way through a global pandemic, we started a journey to bring expert panelists together to learn and guide the event community toward once again hosting safe live events.

2022 141

7 Ideas Proven to Boost Virtual Event Networking in 2022

Event Age by Swapcard

We get it. The serendipitous encounters at in-person events are hard to replicate in a virtual setting. That’s because virtual events are their own unique experience , which is why your networking should be tailored to those experiences! Event Networking

2022 136

Why We Recommend Airmeet 

Gallus Events

Why We Recommend Airmeet. Challenge. We understand how tough it might be to decide which virtual event platform to use. When you invest time and money on an event, you want it to stand out and provide the greatest possible experience for your attendees.

2022 130

Ask Adrian Anything — a free online participant-driven workshop on the future of events

Conferences that Work

Here’s a rare opportunity to ask me anything about meeting design and facilitation at a unique, free, online workshop. Join me next Thursday, March 10th, 2022 at 12:00 pm EST for Ask Adrian Anything ( AAA ): an online participant-driven workshop on the future of events.

2022 246

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Planning a Hybrid Event: Steal This 9-Step Strategy


Hybrid Events are here to stay. In the early days of 2020, many event organizers had to make a quick pivot to offer virtual-only conferences. This of course presented some major challenges.

2022 195

Targeting Event Attendees on Values, Not Demographics


David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.

2022 187

How exhibitors can get the most out of their event.

Expo Pass

Exhibitors everywhere are excited to get face to face again with old friends and potential clients and pretty much just mix it up like old times. But with all the new event technologies out there, what’s really the best way to connect with new leads?

2022 114

How to Make In-Person Events More Accessible and Sustainable in 2022

Event Age by Swapcard

The eagerness to return to in-person events after almost two years apart is palpable. 80% of event organizers plan to produce their next in-person meeting in the first half of 2022. In-Person Events

2022 124

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

How to Host an Impactful Virtual Team Building Event


A virtual team building event gathers employees from the same company or organisation to promote teamwork and collaboration. These events can take many different forms but often involve activities that require participants to work together to complete a task or goal. .

2022 156

Why Customer Support Should Be Your #1 Event Tech Feature

Endless Events

When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event?

2022 109

The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

Much of modern civilization has been programmed to believe that after a certain point, one’s value to society decreases as their age increases. But a powerful new subset of social influencers is calling for a paradigm shift.

The Metaverse Event Platforms Misleading Investors With Crypto and NFT Schemes


More and more crypto funds are promising investors the chance to carve out territory in the metaverse, with some marketing futuristic VR event platforms. Are they really the deal of a lifetime, or are they scams?

2022 173

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Please Stop Using These Phrases in Meetings

Expo Pass

Virtual meetings make it incredibly easy to meet and connect with your co-workers, clients, business partners, and anyone we work with, day-to-day. . But why do we feel that things still get lost in translation? Or that meetings aren’t always productive?

2022 106

6 Success Stories For Event Planners Returning to In-Person

Event Age by Swapcard

After 2 years of virtual, the draw of returning to in-person events is stronger than ever. Success Stories

2022 123

How the Metaverse Will Impact Event Marketing and Sponsorships


It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse.

2022 156

Ukraine’s Humanitarian Crisis


Due to the humanitarian crisis in Ukraine, approximately 25% of the population has been displaced, and many have fled to neighbouring countries to seek shelter.

2022 97

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987.

2022 98

Event Manager Podcast: The Changing Face of Exhibitions


In episode #39 of the Event Manager Podcast, we talk with Cathy Breden, executive vice president, and chief operating officer at the International Association of Exhibitions and Events (IAEE), and CEO of the Center for Exhibition Industry Research Foundation (CEIR).

2022 173

Event analytics. Explained.

Expo Pass

Some event platforms, like Expo Pass , can track registration, attendance, who’s watching what, when, and where, and just about every interaction people have with your event. But how does all that data actually help organizers create better events?

2022 104