December, 2021

My Professional Home

Velvet Chainsaw

The last two years have been a wild, scary and sometimes exhilarating ride for many in our industry. Having attended several in-person shows and events this fall, I am bullish on a healthy return for events and the people who run and support them.

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Focus on learning, not education

Conferences that Work

For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard.


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Guide: How to Design the Perfect Event Registration Landing Page


So you are planning an event and you need to build a website. Now what?

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2022 Predictions for the Event Industry


EventMB will be hosting its Event Trends Summit 2022 tomorrow (December 15), but what has other industry research predicted for the coming year? To share the top highlights, we review three vendor reports and one association article.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Our most popular articles of 2021: Expo fan favs!

Expo Pass

We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. But our favorite way to find out what’s going on with events is looking at which Expo articles people are reading the most!

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More Trending

Building Year-Round Engagement With Audiences

Convene by PCMA

In many ways, 2021 felt like a series of false starts. After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences.

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Stooa review — a free online fishbowl tool

Conferences that Work

I’m a big proponent of fishbowls as a tool to manage wide-ranging group discussions. (To To learn in detail about the use and implementation of fishbowls and fishbowl sandwiches , see Chapters 29 and 30 of my book Event Crowdsourcing.)

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Guide: How to Design the Perfect Event Registration Landing Page


So you are planning an event and you need to build a website. Now what?

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The Case for Separating In-Person and Virtual Experiences During Hybrid Events


EventMB’s latest survey found that almost two-thirds of event planners are still struggling to develop their hybrid event strategies. Many now suggest that the winning formula is to host the in-person and virtual experiences at different times.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

The coolest ways virtual and hybrid events have evolved this year.

Expo Pass

Virtual and hybrid events started out with two key goals — no technical difficulties and just making sure everyone had some fun. But lately, things have gone next level.

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How Virtual Technology Can Future-proof Events

Smart Meetings

The post-pandemic event landscape has slowly taken shape over the course of the past year. With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment.

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The Art Of Maintaining Eye Contact With The Camera

Endless Events

It’s almost 2022! By now, most of us have attended more virtual events than we can count and gotten used to the concept of remote work.

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How to work with others to change our lives

Conferences that Work

How to work with others to change our lives. I belong to a couple of small groups that have been meeting regularly for decades. The men’s group meets biweekly, while the consultants’ group meets monthly.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Why is Liability Insurance Important When Hosting Business Events?


For your business event to impress clients and go off without a hitch, a great deal of planning can prove to be a valuable ally. Organizing business events is like an art form, and those that can master it often possesses a truly diverse and transferrable skillset. Even the finest detail is worth considering in the world of event planning, no matter what kind of bash you hope to throw. One such detail is liability insurance.

Omicron and the Events Industry: The View from South Africa


The discovery of a new Covid variant has sparked panic across the globe and left many event professionals dealing with mass cancellations. While it’s still early days, it’s crucial to unpack Omicron’s impact on our industry and understand how we can move forward.

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Best of in-person and hybrid venues.

Expo Pass

Venues are leading the way in getting people back together. They now have the technology to connect even the biggest hybrid audiences and the experience to help people meet safely just about anywhere.

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Omicron Update: Findings, Cancellations and Mandates

Smart Meetings

The meetings industry is facing the potential of a winter Covid surge due to the Omicron variant. But the shaky state of the pandemic’s retirement is hardly a reason for business travel and tourism to return to lockdown.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

LEGO Steps into ComplexCon with an adidas Collab and a Giant Brick Sneaker

Event Marketer

LEGO made its debut at the back to in-person footwear and streetwear show ComplexCon, Nov. 6-7, in Long Beach, CA, with a sneaker drop of its own kind.

How to stay on time at online meetings

Conferences that Work

Tired of meetings that don’t end on time? Who isn’t? Things were bad enough when we held our meetings in person. Now so many meetings are online, it’s easy to saddle remote workers with back-to-back meetings. When one overruns, you’re late to the next one. Hey presto, your tardiness snowballs! And, no, you can’t be on two Zooms at once without going through tortuous hacks.) Sure, sometimes you’re at the mercy of others.

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Webinar Best Practices that Make Success Absolutely Predictable

SpotMe Blog

The new normal of corporate gatherings, industry events, and live conferences is through virtual offerings. On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses.

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11 Event Trends to Watch in 2022


With growing uncertainty surrounding events, it helps to stay ahead of the game as you plan for the new year. Here, we explore a summary of the top 11 trends for the events industry in 2022.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

What’s Going to Happen With Events Next Year?

Convene by PCMA

Ken Holsinger (from left), Reggie Henry, Yancy Weinrich, Tommy Goodwin, Erin Lee, and Anjia Nicolaidis took part in an executive roundtable Freeman hosted in November. Courtesy mdg).

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New and Renovated: New Additions, New Places to Meet

Smart Meetings

Hyatt Regency Indian Wells Resort & Spa , California. The outdoor Fireside Garden has been added to this property’s now 88,000 sq. of meeting space; great for small events, the space can accommodate up to 40 people.

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Q&A: How Cannabis-infused Beverage Brand Cann Uses Sampling Events to Torch Category Stigmas

Event Marketer

We often hear about the importance of getting “liquid to lips” in the spirits industry, but for cannabis beverage brands that are consistently fighting an uphill battle against cannabis stigmas, it’s absolutely essential.

How to Plan a Sustainable Event: the Ultimate Guide

Eventbrite UK

10 simple steps to sustainability, helping you understand – and minimise – the impact of your event on the environment. The post How to Plan a Sustainable Event: the Ultimate Guide appeared first on Eventbrite UK.

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Here’s How To Rank & Choose An Event Platform!

Endless Events

As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022.

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Global Events Snapshot: Australia


How has Australia experienced and adapted to the pandemic from an event industry perspective? In our second global snapshot, we discuss all relevant regulations currently in place and provide a brief overview of the state of the local event industry.

Steal This Idea: Give Virtual Attendees a Mental Picture

Convene by PCMA

Moderator Frances Stead Sellers (top left), and her guests, Sinead Burke (bottom left) and Wesley Hamilton (bottom right), described their appearance for the listening impaired during a recent Disability in America webinar.

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