August, 2021

Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise.

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It’s not an entrance it’s a layer

Conferences that Work

At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op.

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6 Ways to Build an Online Community with an Event Platform


If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going, so that your attendees become part of a year-round community?

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Keep Attendees Coming Back with an Event Community


How can event organizers keep attendees coming back so they stay engaged year round? Some will say that the idea of an event community is a pipe dream. The answer, however, may just be a matter of finding the right tools and tactics.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Keeping people excited about events in changing times.

Expo Pass

Let’s be real, it’s easy to feel a bit bummed about things not being completely back to normal this Fall. We all feel it. Attendees, speakers, organizers, everyone. But with everything going on, we’ve also been inspired by all the ways organizers are keeping people excited about upcoming events.

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More Trending

How Much Has Covid Affected the World of Virtual Conferences?

Velvet Chainsaw

Leading learning firm Tagoras has launched another round of its virtual conferences survey , the results of which will be compared to its last round, conducted near the beginning of the pandemic. The use of online events, by all types of organizations, has grown by leaps and bounds.

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Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie.

What Creatives Can Teach Us About Virtual Events


Following the first wave of virtual events that emerged the past year, event organisers are starting to witness attendance fatigue, with many businesses struggling with monetization.

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9 Ways to Effectively Grow & Engage With Your Community

Event Age by Swapcard

As an Account Manager for a portfolio of Swapcard clients in Europe and the UK (with a bit of LatAm), I bring with me 10 years of events industry experience.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Everything we learned from in-person events around the world. Including the Olympics!

Expo Pass

Maybe it’s the Olympics, maybe it’s the Bill Murray in Cannes meme , but we’re pumped to see international events bounce back these past few weeks. Just a year ago the Olympics weren’t even on the table, not by a longshot.

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Hopin Raises New $450 Million Round of Funding


Virtual event unicorn Hopin has announced a fresh investment of $450 million in Series D funding. Hopin has now raised more than $1 billion since February 2020. The company is now valued at a breathtaking $7.75 billion. No, this is not groundhog day, although this story sure sounds familiar.

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Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Event Marketer

Forget ‘warm bodies’—these brand ambassador types are essential staff members.

Lessons learned from online meetings during the COVID-19 pandemic

Conferences that Work

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Here is my summary of what I think are the most interesting findings, plus some commentary.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Debunking Hybrid Event Myths


We’re not going back, we’re moving forward. It’s one of those things that happens without you really realizing it: “Back in the day…” becomes something that you use to describe things that happened to you in your life, rather than something that happened before you were around.

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Community: Not Just A Buzzword, But A New World For Events.

Event Age by Swapcard

Community. You’ve probably been hearing about this trend everywhere. But what does it have to do with the events industry? Event Experiences Event Community Virtual Events Hybrid events In-person events

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Need a virtual event backup plan? We got you covered!

Expo Pass

So you’re ready to get back to in-person events. You have a health and safety strategy that you know will work. Attendees are excited and you’re feeling good, but maybe you would feel even better with a virtual or hybrid backup plan in your back pocket, just in case. We hear you!

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Do You Need an Event Technologist?


The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

How Major Fall Conferences are Betting on the Return of In-person Attendance

Event Marketer

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019.

Achieve success one small step at a time

Conferences that Work

I’ve written frequently about facilitating change. Despite attempting to practice what I preach, I still sometimes fail to create a desired change in my life. Here are two recent examples that led me to realize that I need to achieve success one small step at a time.

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Live? Virtual? Hybrid? There’s Only One Wrong Choice for Team Building

Smart Meetings

In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. How quickly things change. By late July, Covid-19 cases were again spiking across the United States.

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To Risk or Not to Risk? Insider tips on risk management with Paul Cook

Event Age by Swapcard

“Risk will never go away.”. Event Experiences Event Community Hybrid events In-person events Podcast

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

This is the event technology that you actually need in 2021.

Expo Pass

There’s tons of event tech to choose from between in-person platforms, virtual platforms, health apps, hybrid technology, and probably a new event app launching daily. But which tech do you really need? And how will it make your event better?

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4 Questions Corporate Planners Need to Answer to Prove Hybrid Event ROI


With hybrid events on the horizon and trade shows in recovery, many corporate event planners have to determine the return on investment (ROI) of participating in physical exhibitions compared to doubling down on their own hybrid event strategy.

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St-Germain Choreographs Reconnections with a Pop-up Cocktail Flower Shop

Event Marketer

Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15.

Do they want to be here?

Conferences that Work

We’re at a workshop, conference, or session. Do I want to be here? Do they want to be here? Sometimes we simply don’t. Swap the perspective. Now, y ou are leading a workshop, conference, or session.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Building Events That Reflect Genuine Human Interactions With Steve Gottlieb

Endless Events

Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that.

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7 Proven Ways to Monetize Your Hybrid Event

Event Age by Swapcard

The opportunity to learn anytime & anywhere, network with peers and having fun wherever we are is now a standard in the events industry. That’s why, when it comes to selling an exceptional event experience, you have to ensure that it is engaging and authentic, regardless of the event format

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How Planners Are Customizing Hybrid Events

Convene by PCMA

A hybrid meeting takes place at Marina Bay Sands’ Hybrid Broadcast Studio in Singapore. The overall number of COVID-19 Recovery Dashboard respondents who said they were planning to hold simultaneous events for digital and in-person audiences dropped over the last six months.

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