August, 2021

Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise.

2021 296

It’s not an entrance it’s a layer

Conferences that Work

At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op.

2021 275
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6 Ways to Build an Online Community with an Event Platform

Eventmobi

If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going, so that your attendees become part of a year-round community?

2021 195

Keep Attendees Coming Back with an Event Community

Eventmobi

How can event organizers keep attendees coming back so they stay engaged year round? Some will say that the idea of an event community is a pipe dream. The answer, however, may just be a matter of finding the right tools and tactics.

2021 195

SpotMe Trial

SpotMe Trial

Keeping people excited about events in changing times.

Expo Pass

Let’s be real, it’s easy to feel a bit bummed about things not being completely back to normal this Fall. We all feel it. Attendees, speakers, organizers, everyone. But with everything going on, we’ve also been inspired by all the ways organizers are keeping people excited about upcoming events.

2021 113

More Trending

How Much Has Covid Affected the World of Virtual Conferences?

Velvet Chainsaw

Leading learning firm Tagoras has launched another round of its virtual conferences survey , the results of which will be compared to its last round, conducted near the beginning of the pandemic. The use of online events, by all types of organizations, has grown by leaps and bounds.

2021 195

Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie.

What Creatives Can Teach Us About Virtual Events

GEVME

Following the first wave of virtual events that emerged the past year, event organisers are starting to witness attendance fatigue, with many businesses struggling with monetization.

2021 249

9 Ways to Effectively Grow & Engage With Your Community

Event Age by Swapcard

As an Account Manager for a portfolio of Swapcard clients in Europe and the UK (with a bit of LatAm), I bring with me 10 years of events industry experience.

2021 131

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Need a virtual event backup plan? We got you covered!

Expo Pass

So you’re ready to get back to in-person events. You have a health and safety strategy that you know will work. Attendees are excited and you’re feeling good, but maybe you would feel even better with a virtual or hybrid backup plan in your back pocket, just in case. We hear you!

2021 124

Hopin Raises New $450 Million Round of Funding

EventMB

Virtual event unicorn Hopin has announced a fresh investment of $450 million in Series D funding. Hopin has now raised more than $1 billion since February 2020. The company is now valued at a breathtaking $7.75 billion. No, this is not groundhog day, although this story sure sounds familiar.

2021 190

Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Event Marketer

Forget ‘warm bodies’—these brand ambassador types are essential staff members.

2021 112

Lessons learned from online meetings during the COVID-19 pandemic

Conferences that Work

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Here is my summary of what I think are the most interesting findings, plus some commentary.

2021 183

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Debunking Hybrid Event Myths

SmartMeetings

We’re not going back, we’re moving forward. It’s one of those things that happens without you really realizing it: “Back in the day…” becomes something that you use to describe things that happened to you in your life, rather than something that happened before you were around.

2021 112

To Risk or Not to Risk? Insider tips on risk management with Paul Cook

Event Age by Swapcard

“Risk will never go away.”. Event Experiences Event Community Hybrid events In-person events Podcast

This is the event technology that you actually need in 2021.

Expo Pass

There’s tons of event tech to choose from between in-person platforms, virtual platforms, health apps, hybrid technology, and probably a new event app launching daily. But which tech do you really need? And how will it make your event better?

2021 123

Do You Need an Event Technologist?

EventMB

The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger.

2021 183

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users

Event Marketer

How the automaker is appealing to a whole new generation of car buyers.

2021 111

Achieve success one small step at a time

Conferences that Work

I’ve written frequently about facilitating change. Despite attempting to practice what I preach, I still sometimes fail to create a desired change in my life. Here are two recent examples that led me to realize that I need to achieve success one small step at a time.

2021 170

Live? Virtual? Hybrid? There’s Only One Wrong Choice for Team Building

Smart Meetings

In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. How quickly things change. By late July, Covid-19 cases were again spiking across the United States.

2021 109

Community: Not Just A Buzzword, But A New World For Events.

Event Age by Swapcard

Community. You’ve probably been hearing about this trend everywhere. But what does it have to do with the events industry? Event Experiences Event Community Virtual Events Hybrid events In-person events

2021 121

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Everything we learned from in-person events around the world. Including the Olympics!

Expo Pass

Maybe it’s the Olympics, maybe it’s the Bill Murray in Cannes meme , but we’re pumped to see international events bounce back these past few weeks. Just a year ago the Olympics weren’t even on the table, not by a longshot.

2021 124

Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event

EventMB

Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. Images on landing pages, widgets on event app home pages, banner ads in speaker listings, and the like have been around for 15 years, and they’re not going anywhere.

2021 170

St-Germain Choreographs Reconnections with a Pop-up Cocktail Flower Shop

Event Marketer

Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15.

2021 111

Do they want to be here?

Conferences that Work

We’re at a workshop, conference, or session. Do I want to be here? Do they want to be here? Sometimes we simply don’t. Swap the perspective. Now, y ou are leading a workshop, conference, or session.

2021 156

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Building Events That Reflect Genuine Human Interactions With Steve Gottlieb

Endless Events

Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that.

2021 109

Swapcard Partners With DMEXCO, Europe’s Leading Digital Marketing & Tech Event

Event Age by Swapcard

Paris, France - Swapcard , leading virtual, hybrid and physical events platform, and DMEXCO announced today the launch of a partnership for the 2021 edition of Europe’s leading digital marketing & tech event.

2021 124

How Planners Are Customizing Hybrid Events

Convene by PCMA

A hybrid meeting takes place at Marina Bay Sands’ Hybrid Broadcast Studio in Singapore. The overall number of COVID-19 Recovery Dashboard respondents who said they were planning to hold simultaneous events for digital and in-person audiences dropped over the last six months.

2021 104