Velvet Chainsaw
FEBRUARY 20, 2017
Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Part two of this series will include the remainder of the list. 1. Annual Business Meeting. Don’t do this as part of a general session.
Conferences that Work
FEBRUARY 13, 2017
When you need professional help, how do you select the best professionals? Countless experts — such as accountants, plumbers, doctors, lawyers, and meeting planners — will take your money in exchange for advice or services. So, when it’s time to minimize your taxes, modernize the bathroom, diagnose that stabbing stomach pain, draft a complex contract, or organize multiple regional conferences — in short, get help with something you can’t do yourself — how do you choose great help?
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Event Farm
FEBRUARY 15, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Pia Heilmann. The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at events form a sales perspective as well.
EventMB
FEBRUARY 14, 2017
Event planning might not be every youngster’s first career choice but it can easily steal your heart and get the endorphins pumping. Here are 14 top reasons why you can’t help but fall in love with it. There are sexy occupations in the world. Lead singer of a band, for one. That position transforms an […]. The post 14 Reasons Why Event Planning Steals People’s Hearts by EventMB Team appeared first on [link].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Social Tables
FEBRUARY 1, 2017
When you’re on site for an event, you never know what might happen, because despite months and months of meetings, plans and timelines, some unknown thing will inevitably pop up that you didn’t even dream you needed to prepare for. But could you have? . Trust us. Having these items around could come in handy in a pinch. Click To Tweet. We’ve all learned to jump over the hurdles and land on our feet (while looking flawless we might add) but over the years of producing event after event, we’ve als
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
FEBRUARY 17, 2017
I’ve been in this industry longer than I like to admit, during which time I’ve had the privilege to work side by side with some of the most progressive professionals in the conference business. To my mind, there are two things that separate the good from the great: 1) those who are uber-connected and trusted (not on social media, but rather one-to-one relationships) and 2) those who are committed to life-long learning.
Conferences that Work
FEBRUARY 20, 2017
On my daily vacation walk to Island Harbour, I hear singing. As I turn the corner onto Rose Hill Road, the sound swells. It’s 7:30 am, but the morning service at St. Andrew’s Anglican Church is in full swing and, as I pass, a familiar hymn from my youth washes over me, sung by a hundred enthusiastic voices. And yes, I admit it, during the second day of my vacation while enjoying the harmonies I hear, I’m jolted to think about religious meeting design….
Event Farm
FEBRUARY 23, 2017
Events are consistently cited as one of the most successful marketing channels, but they also take up a significant portion of a marketing team's budget. If you're going to host an event, you want to make sure you do it right—which means you need to host the right kind of event to help meet your business objectives. Not sure which type of event is best for you?
EventMB
FEBRUARY 23, 2017
Your personal brand defines who you are and can help to define you as an influencer in your industry. Here is how to work towards personal branding success. Whether you are the head of a large corporation or a small start-up, or even just finding your way in the events industry, your personal brand is […]. The post 15 Tips for Building Your Personal Brand in 2017 by EventMB Team appeared first on [link].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Social Tables
FEBRUARY 17, 2017
As a full-service marketing agency, one of the things we know best is events. And as such, we’ve got the hook ups. Whether it’s DJs, bartenders, event staff, venues, talent managers, design teams or anyone else our clients are looking for, we’ve got them all. But when it comes down to it, one of the most crucial elements of any event boils right down to the food.
Eventbrite UK
FEBRUARY 23, 2017
You can hook your visitors in seconds with a powerful one sentence Unique Selling Proposition. Here's how to write a great one. The post How to Sell Your Event in One Sentence appeared first on Eventbrite UK Blog.
Velvet Chainsaw
FEBRUARY 21, 2017
We outlined the first 10 things you need to kill — from making your annual business meeting part of your general session to promoting invitation-only events — in order to bring your meeting up to speed. Here are the next 10 elements to knock off. 11. Your distinguished-lecture series does not engage. Many associations have awards or honorary lectures named after a pioneer.
Planning Pod
FEBRUARY 8, 2017
“Event security … the service everyone wants and no one wants to pay for.” This was one of the replies I recently received when I started a group discussion on LinkedIn about the current state of event security. Often we as event professionals think of the attendee experience first – like food-and-beverage, venue location, speaker and entertainment considerations – and then tack on event security much later.
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Event Farm
FEBRUARY 13, 2017
With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. A marketer’s job is no longer to shout a message about a product at consumers, but to cater to consumers and provide them with any information they may need. In other words, a marketer’s focus used to be the product, and now it’s the consumer.
EventMB
FEBRUARY 17, 2017
Mixed reality blurs the lines between the real and virtual worlds. Those blurred lines will soon be commonplace at events. Are you ready? Lately, it seems like virtual reality has been getting all the press, and rightly so. The last two years have seen the technology advance at an unprecedented rate. With that advancement, naturally, […]. The post How Mixed Reality Will Shape The Event Industry by EventMB Team appeared first on [link].
Eventinterface
FEBRUARY 28, 2017
Currently, North Carolina is the only state where a so-called Bathroom Bill has become law, but that may not be the case for long. According to the National Conference of State Legislatures, 12 states now have similar bills pending as of February 17. What will be the impact on the Meetings Industry? Read the complete article on SKIFT. SKIFT TAKE. Besides stripping away the fundamental rights of an already marginalized group, the stack of “Bathroom Bills” piling up in state legislatur
Eventbrite UK
FEBRUARY 13, 2017
Running an corporate event is a great way to get started as a event planner. Kate Conway, Event Manger at Hyundai, explains how. The post How to Organise Corporate Events appeared first on Eventbrite UK Blog.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Social Tables
FEBRUARY 13, 2017
There is no question that referrals are an essential part of any successful event planning business. While advertising, social media, and marketing are all extremely valuable assets, boosting your referral business could be the solution for taking your company to the next level. From Amazon comments to Yelp reviews, today’s millennials want to see that third-party recognition before taking the plunge to try something new.
Planning Pod
FEBRUARY 15, 2017
Hundreds of articles have been written on attendee engagement and all the sundry ways to create an immersive attendee experience. And we’ve heard (and written about ourselves) all the same ideas. Make sessions more interactive. Creatively employ event apps and virtual reality. Gamify everything. Blah blah blah. So instead of rehashing what you can find everywhere, we thought we’d take a different approach and offer up ideas that may not get as much attention … but are definite
MeetingsNet
FEBRUARY 21, 2017
While moving out of the ballroom and into venues you may not have considered in the past can provide a “wow” experience, it’s essential that the space will promote your event’s objectives. read more.
EventMB
FEBRUARY 18, 2017
For foodspiration or ways to incorporate your theme into your desserts, dessert stations like these can be the way forward. Food stations can add a classy element to buffet style dining at larger events and can be cheaper than a sit down meal. It is a great opportunity to create themes and presentations for the […]. The post 40 Mouthwatering Dessert Stations by EventMB Team appeared first on [link].
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SmartMeetings
FEBRUARY 22, 2017
Kimberly Greene. Job title: Lead associate for events and strategic market development. Company or organization: Booz Allen Hamilton in McLean, Virginia. What I love about my job: I love thinking about meetings and events as a key strategic offering within our overall marketing and business development plans. It’s not just about logistics anymore, but about how we can be strategic and find new ways to engage with our target audience.
Eventbrite UK
FEBRUARY 21, 2017
You don't have to spend thousands of pounds on a high profile celebrity to make your event attractive. Here's how to find great speakers for your event. The post How Do You Find Great Speakers for Your Event? appeared first on Eventbrite UK Blog.
PCMA Convene
FEBRUARY 17, 2017
During a keynote session or gala event, it’s not uncommon to ask the audience to observe a moment of silence, usually as a respectful way to mark a sad occasion. But a number of research studies suggest that intentionally incorporating blocks of silence during conference programs could help reinforce what participants are learning and enhance their overall experience.
Planning Pod
FEBRUARY 1, 2017
Pricing strategy may be as old as currency itself – which has its origins around 600 B.C. in Turkey and China – but since then it has been refined and researched to the point that it’s as much (social) science as it is art. Registration and ticket pricing strategy may not have as much research behind it as retail pricing methods, but the same techniques and strategies that are used effectively in the retail sector still apply to the events industry.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.
EventMB
FEBRUARY 20, 2017
Fast forward to 2060 as we analyse how the changes in event technology will impact events and in particular, how they are planned. As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events. A report on the Hotels of the Future […]. The post Event Planning In The Hotel Of The Future by EventMB Team appeared first on [link].
Event Industry News
FEBRUARY 14, 2017
Event organisers from around the globe are putting cash and tokens in the past and embracing the benefits of cashless payments through Radio Frequency Identification (RFID) technology. Rock in Rio, the Bordeaux Wine Festival, and Tomorrowland are just some of the big-name festivals taking live events to the next level by going fully cashless with […].
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