January, 2021

Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders.

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10 Virtual Conference Best Practices to Elevate Your Production Quality


If 2020 has one silver lining, it’s that the industry now recognizes the advantages of online virtual events.

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Control versus freedom at meetings

Conferences that Work

How can we design the optimum balance between control versus freedom at meetings? First, let’s get one misconception out of the way. As I wrote in 2010: The reality is that you never had control to begin with, just the myth of control. You’ve been kidding yourself all these years.

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12 Event Trends and Shifts for 2021


A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors.

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A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

[Webinar] Rethink, Restart, Refresh Your Panels: Advice for 2021

Velvet Chainsaw

Ring in the New Year with advice from two renowned experts on speaker coaching and panel improvement, Kristin Arnold and Sarah Michel. The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more.

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More Trending

3 ideas to help us event planners navigate a new fear — our jobs

Event Farm

I’ve been producing events for the last twenty years. I’ve also helped countless other event planner s host thousands of events around the world. Essentially, I’ve been bringing large groups of human beings together for my entire professional career.

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The Best Virtual Event Platform for 2021: Introducing the New EventMobi Virtual Space


Over the past ten months we have witnessed the complete digital transformation of live events.

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The danger of our drive to make sense

Conferences that Work

In our natural desire to predict the future and make good decisions, we must always stay mindful of the danger of our drive to make sense. Nick Chater and George Loewenstein propose that evolution has produced a ‘drive for sense-making’. They argue that sense-making…. …is

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5 Ideas to Make Your Next Virtual Event More Engaging


The COVID-19 pandemic has led to major shifts in the events industry. Event planners everywhere had to get creative to switch events to online affairs. At first, the novelty of attending a conference from your living room couch excited people enough to pay attention for hours on end.

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content.

2021 223

How to Wow Potential Online Event Sponsors

Picatic by Eventbrite

Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event.

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Hybrid Technologies: A Stepping Stone to the Future


We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn.

2021 170

How to Start an Event Venue Business: Two Experts Share 20 Secrets for Opening an Event Space

Planning Pod

Opening an event venue comes with a long checklist of items that must be in place for a successful launch … and chances are, as a new event space entrepreneur, you’ve probably already read a dozen or so articles that have run you through the basics.

2021 124

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Why people continue to speak for free at meeting industry conferences

Conferences that Work

Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. If you have a question you’d like me to answer, please write to me (don’t worry, I won’t publish anything without your permission). My post Why don’t meeting conferences pay speakers?

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The Day Of: Things to Do to Prepare for Your Virtual Event


Virtual events are part of today’s new normal. In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic.

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Swapcard's Catapult To The Top: From 0% to 400% Growth in 6 Months

Event Age by Swapcard

Darwin said, "It's not the strongest of species that survives, but the one most adaptable to change.". They say that nothing changes if nothing changes

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8 Enticing Virtual Date Ideas for a Socially Distanced Valentine’s Day

Picatic by Eventbrite

Let’s face it: holidays haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 


It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. . Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.

2021 156

Hotel event management software: How we helped Hotel Salem boost lead response time, get paid faster and save 62+ hours/ month

Planning Pod

Hotel sales, banquet and private event managers know what it’s like to work under pressure. Whether they’re responding to new prospects, following up with them for contract signatures or chasing down clients for payments or vital input for their event, there is rarely any free time in their schedule.

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7 of the Top Event Planning Conferences in 2021

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty.

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2021 Event Design Trends With Nick Borelli!

Endless Events

New year, new trends! That’s right, Endless Events is back at it with the best content to help you navigate the 2021 landscape. And to kick things off, we have a brand new episode of #EventIcons.

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Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Hot off the press: Swapcard Acquires Avolio, Inc. and Integrates Registration Into Event Platform

Event Age by Swapcard

We at Swapcard are thrilled to announce our acquisition of Avolio, Inc. , a registration platform headquartered in Atlanta, GA, and its event management software, IPReg.

2021 118

FAQs About Registering for Events with Time Slots

Picatic by Eventbrite

Many event creators on Eventbrite choose to set up events with time slots. Here are some frequently asked questions about how to register for these events: Can I register both myself and others? Eventbrite allows you to register for multiple time slots.

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Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 


It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones.

2021 156

What the Top 10 Global Consumer Trends for 2021 Mean for Events

PCMA Convene

Morningstar used VR — an example of the phygital reality trend — to demonstrate a spirit of experimentation at its Morningstar Investment Conference (MIC). Euromonitor International, a London, U.K.–based

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Slam dunk virtual sales kick off (SKO) ideas

Expo Pass

Every sales team had to innovate like crazy this year. It wasn’t easy, but teams all across the world dug deep, got creative, and came up with some amazing solutions to reach their sales goals.

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Crafting Great Content For Virtual Events

Endless Events

How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason.

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Breaking: SXSW 2021 Goes Virtual with Swapcard

Event Age by Swapcard

SXSW is taking its 2021 event virtual and has chosen Swapcard , the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform

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