January, 2021

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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. In this post I’ll focus on, arguably, the most useful conferences we can design: those that solve participants’ problems.

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Control versus freedom at meetings

Conferences that Work

How can we design the optimum balance between control versus freedom at meetings? First, let’s get one misconception out of the way. As I wrote in 2010: The reality is that you never had control to begin with, just the myth of control. You’ve been kidding yourself all these years. Unless your constituency is bound to your event via a requirement to earn CEUs, members can withhold their attendance or avoid sessions at will. — The myth of control.

Meetings 307
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Trending Sources

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FAQs for Creating COVID-19 Vaccine Appointments on Eventbrite

Picatic by Eventbrite

Eventbrite is the leading platform for free registration and ticketing. Its flexible registration allows for many different uses, including for scheduling and managing time slots for COVID-19 vaccine or testing appointments. To support that effort, we’ve compiled some of the most common questions about creating COVID-19 vaccination events: FAQs How do I set up an […].

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12 Event Trends and Shifts for 2021

Attendease

A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.

2021 397
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings. Those expectations were largely met.

2021 370

More Trending

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Hybrid Technologies: A Stepping Stone to the Future

GEVME

We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. One thing that we learned from the crises last year was how to remain resilient.

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Why people continue to speak for free at meeting industry conferences

Conferences that Work

Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. If you have a question you’d like me to answer, please write to me (don’t worry, I won’t publish anything without your permission).

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What the New Paycheck Protection Program Means for Event Creators

Picatic by Eventbrite

The Small Business Administration (SBA) Paycheck Protection Program (PPP) relaunched on January 11, allowing small businesses impacted by the COVID-19 pandemic to apply for relief loans from an overall pool of roughly $284 billion. As an event creator, you may have questions about your eligibility, how to apply, what’s different about this round of loans, […].

Events 391
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The Day Of: Things to Do to Prepare for Your Virtual Event

Attendease

Virtual events are part of today’s new normal. In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. And available technologies making it convenient to attend events hosted in the digital sphere only strengthens the case for virtual events as the industry's next big thing.

Tech 329
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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[Webinar] Rethink, Restart, Refresh Your Panels: Advice for 2021

Velvet Chainsaw

Ring in the New Year with advice from two renowned experts on speaker coaching and panel improvement, Kristin Arnold and Sarah Michel. The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. You’ll get more than a few nuggets from Kristin’s just-published book, “123 Ways to Add Pizazz to a Panel Discussion.”.

2021 369
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7 of the Top Event Planning Conferences in 2021

Social Tables

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.

2021 193
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Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 

GEVME

It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. . Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.

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Hot off the press: Swapcard Acquires Avolio, Inc. and Integrates Registration Into Event Platform

Event Age by Swapcard

We at Swapcard are thrilled to announce our acquisition of Avolio, Inc. , a registration platform headquartered in Atlanta, GA, and its event management software, IPReg. This move comes as our first step towards providing an answer to the most significant challenge organizers face: finding one technology partner that can run all their virtual, hybrid, and face-to-face events throughout the year.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Best Free Ways to Market Your Event

Picatic by Eventbrite

You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].

Marketing 370
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5 Ideas to Make Your Next Virtual Event More Engaging

Attendease

The COVID-19 pandemic has led to major shifts in the events industry. Event planners everywhere had to get creative to switch events to online affairs. At first, the novelty of attending a conference from your living room couch excited people enough to pay attention for hours on end. But now, almost one year into mandated distancing, many people are struggling to find new ways to keep online events engaging and meaningful.

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8 Enticing Virtual Date Ideas for a Socially Distanced Valentine’s Day

Eventbrite UK

Let’s face it: special occasions haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organising can be just as exciting and romantic – even while social distancing.

2020 148
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Slam dunk virtual sales kick off (SKO) ideas

Expo Pass

Every sales team had to innovate like crazy this year. It wasn’t easy, but teams all across the world dug deep, got creative, and came up with some amazing solutions to reach their sales goals. Now it’s time for everyone to get together, celebrate those successes, and talk about what’s next at the yearly sales kick off. The question is — with in-person events still on hold — How?

Speakers 142
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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2021 Event Design Trends With Nick Borelli!

Endless Events

New year, new trends! That’s right, Endless Events is back at it with the best content to help you navigate the 2021 landscape. And to kick things off, we have a brand new episode of #EventIcons. Now that the new year has rolled in, event profs are eager to know the trends that will shape the months to come. And while there’s a lot to cover, we figured that there’s no best way to start January than by outlining the 2021 event design trends that will define the industry. 2020 wa

2021 147
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Breaking: SXSW 2021 Goes Virtual with Swapcard

Event Age by Swapcard

SXSW is taking its 2021 event virtual and has chosen Swapcard , the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.

2021 147
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How to Wow Potential Online Event Sponsors

Picatic by Eventbrite

Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event. Although there are plenty of benefits to virtual sponsorship such as a wider reach, sponsors may only be used to the idea of crucial face time with a potential client. But marketing […].

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5 Ideas to Make Your Next Virtual Event More Engaging

Attendease

The COVID-19 pandemic has led to major shifts in the events industry. Event planners everywhere had to get creative to switch events to online affairs. At first, the novelty of attending a conference from your living room couch excited people enough to pay attention for hours on end. But now, almost one year into mandated distancing, many people are struggling to find new ways to keep online events engaging and meaningful.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Event Tech Live launches dedicated US and Canada show

Event Industry News

Buoyed by its success in physical and virtual incarnations, Event Tech Live (ETL) will make its digital debut in the States and Canada late spring, ahead of a return to the Old Truman Brewery in November for the hybrid UK & Europe exhibition. A product of demand from Event Tech Live attendees and customers on both sides of the pond, ETL USA & Canada will replicate the content and new technology onus of the UK show with a steer towards the solutions helping organisers to keep hosting even

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Lessons Learned From Planning Singapore’s First Hybrid Event

PCMA Convene

“[WiT Experience Week] was such a golden opportunity to do something [in-person]. People were yearning to be together,” said Yeoh Siew Hoon, founder of Web in Travel (WiT), a multimedia platform focused on travel, technology, and Asia. Yeoh Siew Hoon is no stranger to taking big leaps. Unsatisfied with the industry conferences and events she attended for years as a business events journalist, she decided to start her own event — Web in Travel (WiT).

Travel 133
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Crafting Great Content For Virtual Events

Endless Events

How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason. And when it comes to the exciting world of digital experiences, this particular saying still applies. Of course, crafting amazing content for virtual events comes with its own set of challenges.

Speakers 139
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Swapcard's Catapult To The Top: From 0% to 400% Growth in 6 Months

Event Age by Swapcard

Darwin said, "It's not the strongest of species that survives, but the one most adaptable to change.". They say that nothing changes if nothing changes.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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8 Enticing Virtual Date Ideas for a Socially Distanced Valentine’s Day

Picatic by Eventbrite

Let’s face it: holidays haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organizing can be just as exciting and romantic — even while social distancing. With creativity […].

2020 370
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Six Tent Rental Companies in the GTA

EventSource

As we navigate our way through this pandemic, many are turning to outdoor, tented events to host their special events. In fact, it’s a pretty safe bet that we’re going to continue seeing a whole lot more outdoor weddings and events taking place, particularly as the weather warms. There are a lot of options to consider when selecting a tent.

2021 126
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Virtual events – what about the venues?

Event Industry News

By Niki McKay & Jason Fitzgerald at Blue Danube Productions. As of March 2020, the COVID-19 pandemic forced the event industry to all but shut down the traditional way in which it has done business. Venues are closed or dramatically scaled back in capacity, revenue streams have dried up and people are told to not gather in groups for the foreseeable future.

Venues 136