March, 2021

Does Your Conference Need an Emcee?

Velvet Chainsaw

Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference.

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9 Fun Ideas to Spice Up Your Workshop and Engage Your Audience

Picatic by Eventbrite

Ready to set aside those snore-inducing lectures, and make your events fun and interactive? Start with these 9 fun workshop ideas: Resources and Tools Agendas Event Design Event Surveys Ideas Speakers and Panelists

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The High Cost of Hybrid

Velvet Chainsaw

Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard ) are turning their attention to future hybrid and face-to-face (f2f) events.

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The Best Virtual Conference Session Types for Engagement


Any experienced event professional can tell you that a session’s format is just as important as its topic. But how can planners leverage this expertise when designing an agenda that includes a variety of virtual conference session types?

2021 195

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

No, I do not hate in-person meetings

Conferences that Work

I’d like to be clear that I don’t hate in-person meetings , despite what some have been posting recently on a Facebook group for meeting professionals: “Often wondered why so many on this feed hate live events.”

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More Trending

Virtual Event Platforms: The 2021 Guide

Event Age by Swapcard

Event Experiences Event Tech

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5 Reasons People Go to Live Sporting Events

Picatic by Eventbrite

Not everyone goes to sporting events to watch the game. So why do people get off the couch and into stadiums — and how can you use the insights to improve your events? Data and Insights March Resources and Tools Attendees Event Design Sport Events Swag

2021 301

Hybrid Event Interactions Between Virtual & In-Person Attendees

Endless Events

A year ago, the events industry had no choice but to master the art of virtual events. As restrictions are slowly lifting and the worst is hopefully behind us, we can glimpse into the future of post-Covid events.

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The 6 Best Hybrid Event Examples of 2021 (So far)


Hybrid means more than an in-person event with streaming. Discover what events will look like in the hybrid era and learn from six frontrunner organizers. Cast your mind back to 2019. It’s September 10, and a packed Steve Jobs Theater buzzes with excitement.

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

The four meeting professionals you meet in heaven

Conferences that Work

The essential characteristics of meeting professionals. If there is a heaven on earth in the event industry, there are four essential characteristics of successful meeting professionals you’ll meet there.

2021 258

Virtual Events are Here to Stay, and They’re Getting Better by the Day


Occasionally, major unexpected developments force entire industries to rapidly change their business model overnight or face the very real prospect of extinction.

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50 Virtual Event Ideas for 2021

Event Age by Swapcard

Table of Contents. First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas.

2021 124

Why It Still Pays to Host Virtual Events in 2021

Picatic by Eventbrite

In 2020, virtual events became a necessity. COVID-19 resulted in lockdowns, closures, and strict social distancing requirements, quickly halting all in-person events. Event organizers had to adapt quickly to reimagine their events in a safe virtual space.

2021 310

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

The Impact Of VR On Virtual Events & Digital Experiences

Endless Events

Sometimes, one has to look on the bright side of things. From the ashes of the destruction caused by the COVID-19 pandemic, new opportunities emerged. The world learned how to stay connected when being isolated was a requirement.

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Getting Closer to Face-to-Face

PCMA Convene

A year after the COVID-19 swept across the globe, the business events industry is seeing signs of recovery, but with extra costs such as rapid testing and other safety measures at in-person events.

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Work on *what* to change, not just managing change

Conferences that Work

It’s tempting and understandable to concentrate on trying to manage change. After all, we are constantly experiencing change, and attempting to manage it is often unavoidable. But never lose sight of the importance of working on what to change.

2021 177

How to Budget Realistically for Hybrid Meetings


When the world began staging hybrid and virtual events at the start of the COVID-19 pandemic, it did so out of necessity. In making the shift, many organizations found new, powerful platforms for engaging with their current audience and reaching new ones.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Swapcard Partners with IMEX Group to Drive New Digital Experience

Event Age by Swapcard

Event Community Press Release

2021 112

6 Excellent Examples of Event Invitations and Emails Done Right

Picatic by Eventbrite

Want your emails to stand out in event-goers' inboxes? Get inspired by these six event email examples from Emma that have been proven to sell more tickets and drive registrations. Resources and Tools Emails Emma

2021 298

Our Top 5 Tips For Delivering The Best Virtual Content

Endless Events

It’s a content-driven world out there. As a matter of fact, there are very few facets of our lives that are not somehow tied to the ever-lasting art of storytelling. Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners.

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Digital Event Strategist Spotlight: Maria Dempsey, Wine Educator, Director of Hospitality and Events, Gen7 Wines

PCMA Convene

Wine, digital events and the hospitality industry – normally not a mixture you would find but as it turns out, it is a true recipe for success.

2021 82

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Distracting ourselves from what matters

Conferences that Work

We spend too much time distracting ourselves from what matters. Distraction is fine, up to a point. But when we spend two trillion dollars annually on entertainment, I’d say we are well beyond that point. As Seth Godin puts it: Marvel spent $400,000,000 to make Avengers: Endgame.

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How Hospitality Programs Are Innovating: East and West Coast Perspectives


In early February, NYU’s Jonathan M. Tisch Center of Hospitality launched a brand new Hospitality Innovation Hub.

2021 86

50 Awesome Virtual Event Ideas for 2021

Event Age by Swapcard

Table of Contents. First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas.

2021 113

Your Pandemic Planning Checklist: 5 Ways to Deal with Constantly Changing COVID-19 Measures

Picatic by Eventbrite

If the past year of lockdowns has taught us one thing, it’s to not take anything for granted. That’s especially true when it comes to making plans for the future, and more so if you’re an event creator.

2021 295

Maximize Your Margins Masterclass

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. It takes a lot of perspective and a ton of experience to optimize your net profit from within, so that's where we come in. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Hybrid Venue Checklist: Here’s What To Look For!

Endless Events

Well, hello! It’s always a pleasure to have you with us so we can better help you navigate the world of events. If you’re here, chances are you came from our recent hybrid webinar , featuring Will Curran and Kyle Kocinski.

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Digital Event Strategist Spotlight: Erica Gifford, Marketing Project Specialist at APITech

PCMA Convene

Digital events transcend sectors, professions and companies. If 2020 has shown us anything it is that the world was not ready for such an abrupt transition toward digital, yet as we take bigger steps each day, digital is seeping into our way of life.

2021 83

Ask Me Anything—a better alternative to guest lectures

Conferences that Work

Recently, I’ve been appearing as a guest at college event planning and hospitality courses to talk about meeting design. (I I love to do this. Teachers, please contact me , it’s free!) Rather than lecture for an hour, I’ve been using an Ask Me Anything (aka AMA ) meeting format.

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