April, 2016

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Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event. All the ten examples should provide some food for thought for any organisation that run events, and importantly, that company doesn’t need to be an events company.

Tech 180
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Why You Don’t Need An Event Planning Certificate

Event Planning BluePrint

Have you ever wondered whether or not it’s important to have an event planning certificate for people to take you seriously or to get started in the events industry – especially when you have no real experience? For example, let’s say you’re deeply passionate about event planning and all things related to events, you read everything you can get your hands on and spend countless hours surfing the Internet for that one piece of information that’s going to change everything for you.

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3 Reasons Why Your Event Needs a Vision

b2match

An event vision is an idealized picture of the event outcome and it expresses the event’s reason for existence. A vision that is being shared among everyone who is involved in the conceptualizing and organization of your event has various benefits: 1) Motivation Having a vision statement for your event that goes beyond the usual empty phrases can be a real driver for the whole process of organizing.

Events 67
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Eagle, Parrot, Owl, Dove: What’s Your Communication Style?

MeetingsNet

Merrick Rosenberg urged Pharma Forum attendees to understand their own communication style, recognize the styles of others, and use that knowledge to create better relationships. read more.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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7 Habits of Highly Successful Event Planners

TicketBud

Are you interested in finding out what it takes to become a successful event planner? I messaged users of the Ticketbud platform and did some research of my own to figure out what makes some event planners stand out more than others. I also took the time to look at the top event planners and designers and I discovered some common links between them.

More Trending

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Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event. All the ten examples should provide some food for thought for any organisation that run events, and importantly, that company doesn’t need to be an events company.

Tech 100
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What To Do When Your Event Planning Clients Don’t Pay

Event Planning BluePrint

More than 10 years later I still think about the client that didn’t pay me $5000 for an event I planned. At first it appeared as though I had dotted all i’s and crossed all t’s; I met with the client to discuss the event scope, had them sign an event contract that clearly outlined the terms and payment schedule, and provided reminders about payment due dates.

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The True Cost of Rude Behavior at Work

PCMA Convene

In a recent article in Harvard Business Review , Georgetown University management professor Christine Porath reviews her 20 years of research into rudeness in the workplace — “from outright nastiness and intentional undermining to ignoring people’s opinions to checking email during meetings” — before sharing tactics for minimizing the effects of professional incivility.

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EPISODE 2: Corbin Ball, Top Technology Trends Transforming The Events & Tradeshow Industries & What It Means For You

The Modern Event

In This Episode: Today’s guest is Corbin Ball, international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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12 Powerful Event Statistics and Trends for 2016

Capterra Event Management

The event management industry is a numbers game. How many tickets can you sell? How many attendees will show? How much should you spend on a venue ? Can you afford to fly a team to an event? These numbers are the difference between success and failure, and a great way to know what numbers will be important to you is to understand what is coming down the pike for the next year or so.

2016 63
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Difference Between a Day-Of Wedding Coordinator and Venue Coordinator

EventPlanning

So your big wedding day is coming up, and the planning has begun. The goal is always to make it one of the best days of your life with as little stress as possible. Afterall, you still have to remember to say “I do” at the altar! So how can we ensure that you or a bride you’re helping has a perfectly stress-free day? Hire a ‘ Day-of Coordinator ’.

Venues 61
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Fixing The Broken Backend of Music Touring

EventTechBrief

Archived Story.

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Organizing International Business Events? Get Funded!

b2match

Funding For International EU-Third Country B2B Events Organizing international B2B events can be a cost intensive endeavor. However, they are not only paying off for participants but can have a great overall impact on the economy in general. The EASME is aware of this fact and has co-financed many projects with the goal of fostering international business partnerships.

B2B 54
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Send In the Clowns

PCMA Convene

Illustration by Carmen Segovia. World Clown Association Annual Convention March 7–11, 2016 International Palms Resort Orlando. Are clowns happy or sad when they’re not in the public eye? At the World Clown Association’s (WCA) Annual Convention, it’s a little bit of both. “I get inspired as I watch others,” WCA President Randy Christensen said about some of the performances at this year’s show.

2016 64
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12 Glow-in-the-Dark Ideas to Brighten Up Any Event

BizBash

Events 110
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Indigo at The O2: why not host your event at a London icon?

Tagvenue

Attracting the biggest names in music, film and sport, The O2 is one of the … Indigo at The O2: why not host your event at a London icon? Read More ».

Sports 52
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Strategic sponsorships: Maximizing your sponsorship spend

Event Philosopher

Why do you buy sponsorships? Beyond just the access to a booth and speaking slot, why are you paying for those other branding opportunities? The window clings, the lanyards, the coffee break? We've all done it. did we get what we wanted out of it? How do you know? Unfortunately, a lot of organizations begin with the amount of money they have to spend and divvy it up accordingly, not spending enough time evaluating tactics that will bring results.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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How to Use 360° Video at Your Event

Capterra Event Management

There are so many events I’ve wanted to attend but couldn’t due to time and distance constraints. If only there were some way I could learn and benefit from these events without actually having to travel all the way to the location and find reasonably priced lodging. Of course, there are ways to simply broadcast your event through a traditional camera, which gives your viewers a static, uninteresting view of your event.

2016 45
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The Exposure Podcast - May 2016

The Expo Group

In this month's Exposure Podcast from The Expo Group, Todd and Dana talk about a very busy week in the event industry in April, congrats to our new Exhibit Marketer of the Year, Keith Tomaszewski and an interview with the President and Editor-In-Chief of TSNN, Rachel Wimberly. Plus, we say goodbye to ASAE's Springtime and say hello to XDP.

2016 40
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A Look at South Africa’s Up-and-Coming Meetings Market

PCMA Convene

I had no idea when my plane landed at O.R. Tambo International Airport in Johannesburg that I was arriving in the “cool capital of the Southern Hemisphere.” But after spending three days in the city for Meetings Africa 2016, I learned why the nickname, bestowed on South Africa’s capital city last December by the British edition of GQ magazine, is so apt.

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16 Decor and Activity Ideas for Picnics

BizBash

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Hard Rock Cafe: Put on a show of your own

Tagvenue

It all started with two Americans in 1970s London. Back then, rock music was everywhere, … Hard Rock Cafe: Put on a show of your own Read More ».

Venues 52
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7 Tips to Get Sponsors Excited About Your Event!

Converve

Event managers can tell you a thing or two about it: Your trade show, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? It’s only after a few phone calls that you realize how challenging it is for every sales team to acquire sponsors.

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Attendee Engagement : A journey in 5 steps

AIDA Event Tech Digest

Attendee engagement is a journey. Brands strive to build an emotional connect with a consumer. It begins with powerful messaging. But brands can sustain this only by creating amazing experiences, and building a community. Events are a high touch point channel for brand to connect with a highly activated audience. The journey of a brand’s connect with its attendees begins with Brand visibility, and progresses towards Brand activation, then engagement and finally creating Brand Ambassadors.

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The Exposure Podcast - April 2016

The Expo Group

In this month's Exposure podcast from The Expo Group, Todd and Dana talk about upcoming industry events in April, exciting news about our company and we visit with Sam Lippman from Lippman Connects and the latest on exhibit and sponsorship sales. Plus, we warn you about the booth on fire!

2016 40
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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5 Innovations From the Annual Convention & World Languages Expo

PCMA Convene

W hen she was hired as director of conventions and marketing for the American Council on the Teaching of Foreign Languages (ACTFL) 10 years ago, Julia Richardson saw that ACTFL’s Annual Convention & World Languages Expo had a traditional program. Like many conventions with a half-century history, there was a standard exhibit floor and lots of breakout sessions.

2015 49
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4 Photo-Based Activities for Events

BizBash

Events 107
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A 2016 SOCIAL MEDIA UPDATE

techsytalk tech

Check out this article about social media networks that I shared on Elitemeeting.com earlier this year. It seems like every time we turn around, there is a new social media tool to use and everything we knew about the current tools seems to change on a daily basis. So – this blog post is an attempt to catch you up on some of the big things you should know about the social media platforms you are leveraging to promote your events and connect with your audience.