September, 2021

Why Building an Event Community is a Hot Trend for 2021


If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going with year-round engagement? People are craving connection more than ever before.

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[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21

Velvet Chainsaw

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Space is Limited. Organizations are making tough decisions about how to–or even whether to–move forward with their upcoming conferences and expos.

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5 Key Takeaways from Anthony Vade on Event Pricing Design


With COVID-19 and the event industry pivoting from in-person to virtual formats, we saw a big shift from a pricing standpoint.

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Are in-person events COVID safe?

Conferences that Work

September 2021 — Are in-person events COVID safe?

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

New Multi-Day Features Make Zoom a Viable Option for Event Professionals


New features flaunted at this week’s Zoom User Conference Zoomtopia point to Zoom becoming a serious contender for multi-day multi-session events.

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More Trending

Event Live Streaming 101: The Ultimate Guide for Beginners


The last year has ushered in a new era of live streaming technology , and event organizers now have more tools than ever before. On the flip side, planners have never faced a steeper learning curve.

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Tackling the Tough Questions Around Greener Events with Shawna McKinley & Guy Bigwood

Event Age by Swapcard

This week’s podcast features two experts in the field of sustainability and events, Shawna McKinley and Guy Bigwood.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events.

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How to provide new experiences at meetings

Conferences that Work

How can we provide new experiences at meetings? Not new F&B, decor, or glitz. Something deeper. Here’s a story…. A memorial service. Last month, I staffed an online memorial service for E, a friend who died tragically, at age 42, of breast cancer.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

How Industry Strongholds Will Become Event Destination Staples


New variants and continued uncertainty around travel mean that a destination’s local intellectual capital will remain a key criterion for selection. Destinations with a strong reputation within a given industry will become a hub for that industry’s events.

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Everything You Need To Know To Create Your Event Timeline

Endless Events

So, you want to plan an event. If your head is spinning, don’t worry: it’s all completely normal. Take the event planning process one step at a time. How about you start with creating an event timeline?

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Experts Reveal How to Create Unique, Attractive and Engaging Virtual Events


While in the Digital Event Series by GEVME we tried to form a community around how we can create different and innovative experiences for the audience in the digital world, on the other hand, the Next-Generation Virtual Events series by GEVME is about going the extra mile.

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Informa Tech Asia Finds Success Going Virtual With Swapcard

Event Age by Swapcard

"Virtual is not a substitute, but something complimentary (to the in-person experience)" - Ivan had some strong opinions about the power of virtual and why eventprofs should come together to embrace it as a new model for events, whether used 100% or only as one aspect of an event.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

The 2021 It List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible.

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Presentation versus interaction at meetings

Conferences that Work

What is the mix of presentation versus interaction at your meetings? What should it be? Traditional meetings focus heavily on presentation. Interaction is limited to a few questions at the end of sessions, plus conversations “outside” the formal sessions.

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Biggest Takeaways for Event Professionals from the Hybrid Skift Global Forum


The Skift Global Forum 2021, the premier global conference on the business of travel, took place last week in a hybrid format. With speakers and attendees joining in-person and online, we uncover the most valuable takeaways for event professionals.

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Hybrid Events – 15 Mistakes to Avoid

Skift Meetings

For many event planners, hybrid events are still a relatively new endeavor, one that brings the unfamiliar challenge of engaging two very different audiences at the same time. Here are 15 tips for avoiding the pitfalls that can easily occur.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Introducing Integrations for GEVME Virtual


At GEVME, we are constantly developing new features to help event professionals build and operate their events.

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How NOT To Run A Virtual Event

Event Age by Swapcard

Can you believe that it’s been almost 18 months since we first heard the dreaded phrase “pivot to virtual”? We’ve come so far with digital innovation in the events industry, especially when it comes to running virtual events.

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QR Codes Return in Force to Help Brands Deliver Touchless Engagement

Event Marketer

QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons.

Two ways for #eventprofs to meet up this week

Conferences that Work

There are two great ways for #eventprofs to meet up this week. I’ll be at both! 1 • techsytalk GLOBAL conference — Tuesday and Wednesday (September 28 & 29). On Tuesday and Wednesday (September. 28 & 29), join me at the techsytalk GLOBAL Conference.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Global Events Snapshot: South Africa


How has South Africa experienced and adapted to the pandemic from an event industry perspective? In our first global snapshot, we discuss all relevant regulations currently in place and provide a brief overview of the state of the local event industry.

Top 6 questions to ask a venue before booking.

Expo Pass

We should start by saying that venues everywhere have put in tons of work to be able to host literally any kind of event right now. Whatever you are planning — in-person, virtual, or hybrid — there is a venue that can help make it happen.

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Consistency Is Key: Better Brand Management With Astute Review!

Endless Events

Every once in a while, our hosts Will and Brandt love to bring guests to the Event Tech Podcast and have them talk about an exciting technology or software they’ve developed.

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How to Maximize Networking During Virtual, Hybrid & In-Person Events

Event Age by Swapcard

We’ve all seen the feedback from attendees and exhibitors at virtual events: “There is no serendipity online.” Virtual networking is cringe!” “It’s It’s impossible to make real connections behind a screen.”. Event Tech Virtual Events Hybrid events In-person events

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept.

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The Hybrid Event Format Is Here to Stay, Survey Suggests

Convene by PCMA

One of the ways Encore has helped clients adapt to the hybrid meeting format is with its hybrid studios, which it set up for a PCMA Rocky Mountain Chapter event that took place at four physical locations, including the Hilton City Center in Denver.

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Predatory Conferences: Has the Pandemic Made Them Worse?


Predatory conferences are bogus events that exist to sell tickets using everything from shoddy registration pages to unconfirmed speakers. With the flush of virtual events during the pandemic, the situation may be getting worse.

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