June, 2017

Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

Everyone’s talking about the need to create customer experiences. Yes, including us, the Velvet Chainsaw team.). It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least.

4 Reasons to Use Experiential and Interactive Marketing

Event Farm

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers.

Create Powerful Meetings Instead of Power-over Meetings

Conferences that Work

All meetings incorporate power relationships that fundamentally affect their dynamics and potential. Traditional conferences unconsciously promote and sustain power imbalances between the “speakers” at the front of the room and the audience.

9 Tips for Using a Chatbot at Your Event


Chatbots are one of the hottest tech tools for marketing right now. Brands such as Patron, British Airways, American Express

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A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

crowdfunding an event – a case study

Gallus Events

In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event.

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15 Ways Event Planners Can Brainstorm New Ideas


Constantly coming up with new ideas is key to being innovative and standing out in the event industry. Here are 15 ways to get the creative juices gushing!

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More Trending

Q+A with INBOUND's Sponsorship Manager, Doug Stone

Event Farm

As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event.

The interpersonal dynamics of silent retreats

Conferences that Work

Can meetings where no one says a word exhibit significantly different interpersonal dynamics? After completing my third Vipassana silent meditation retreat (this one at the headquarters of the Insight Meditation Society in Barre, Massachusetts), I’m gonna say: yes they can!

How AI Chatbots Can Improve Event Management and Guest Experience


Case Study: Deploying Sciensio’s EventBot to improve and enhance a major industry trade show. In March of 2017, BizBash, a leading

Familiarisation trip how to prepare

Gallus Events

Familiarisation trips are stock and trade for an event organiser. They are kind of a busman’s holiday and every event organiser should go on at least one fan trip (if at all possible) a year. I’ve been lucky enough to be on several familiarisation trips over the years.

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

11 Reasons Event Planners Love Their Job


Event planning is not for everyone, but for many it is the job of a lifetime. Here are just some of the reasons event planners love their job and are proud to do what they do. Eventprofs are a passionate and resilient group of people that often thrive under the pressures of the job. Of […].

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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences.

Q+A with INBOUND's Senior PR Manager, Laura Moran

Event Farm

HubSpot’s INBOUND doesn’t need much of an introduction. As an industry-leading event for marketing and sales professionals, it has experienced explosive growth since it started five years ago as a 3-day event that drew around 2,500 attendees.

Design your meeting BEFORE choosing the venue!

Conferences that Work

I love my meeting design clients, but there is one mistake I see them making over and over again. Clients invariably ask me to help design their meeting after they’ve chosen a venue! Here’s why they do it, and why it’s a mistake. Read the full article at Conferences That Work. Related posts: Help Wanted—Venues for my participation techniques workshops! Please help me (and hopefully yourself)!

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17 Dos and Don'ts for Using Social Media at Weddings


These days, most weddings aren't complete without an original Instagram hashtag or a customized geofilter on Snapchat—both of which encourage

conference moderation when to use a professional

Gallus Events

One of the earliest conversations I had with the Director General, at one of the associations where I worked, was to “advise” him that he should never again, chair one of our conferences. You can imagine how this went down! Especially as I’d only been working there a few weeks.

The New Era of Event Technology


A new era has officially started in event technology. Are you ready to join in? I am not sure if you noticed, but things are changing pretty fast in event technology. Nobody seems to say anything about it. The perfect scenario to drop a very, very long post on you with an analysis of what […].

5 Innovative Meeting Formats

PCMA Convene

Attendees who want more from their meetings don’t want to sit and listen passively to a formal presentation. They have expectations of involvement. They don’t want to hear canned answers to prepared questions, and they have a radar for inauthentic content and rigid control.

What Does Apple's WWDC Announcement Mean for Events?

Event Farm

Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support.

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Happy to Seize the Throne from King Content

Conferences that Work

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What’s Your Number-One Rule for Events?


“All of my client reps, project managers, and crew chiefs start in the trenches. It’s important that everyone understands what

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Event sponsorship strategy

Gallus Events

The environment in which we operate, when we sell the main elements of our events, is exceptionally dynamic, and our tried and tested processes and now being tested. And they are straining to cope.

How To Convince Your Boss to Support Event Innovation


Don’t get mired in the old ways of doing things with a conservative board, client, or employer who’s fearful of change. Present your ideas to innovate with confidence by following these tips. You’re stuck, or rather, the people you work for are.

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5 Steps to Get Sponsorship for Your Events


Unless you are a Fortune 500 company, you probably don’t have the budget for a high-scale event. This means you will need sponsors on your side. Of course, getting a sponsor is easier said than done.

Using Event Tech to Collect Actionable Data & Engage Prospects

Event Farm

You should consider your organization's database as something that’s living and breathing. As prospects move through the various stages of the buyer’s journey , their contact information changes, and your sales reps (hopefully) learn more about them and their pain points.

How Much Does Event Management Software Cost?

Capterra Event Management

UPDATE 6/27/2017: This article has been updated from its original content to reflect feedback and software updates from existing options in the article. You’re ready to trade in the excel spreadsheets, scribbled to-do lists, and room reservation Tetris for event management software.

8 of the Coolest Tech Tools for Weddings


Weddings are one of our culture’s oldest traditions, but that doesn’t mean they can’t benefit from modern technology. Think of

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Dresden for Events and EventProfs

Gallus Events

A day and a half in Dresden, surely more than enough time to see everything the city has to offer #eventprofs? Well, not by a long shot. This fantastic city is an absolute gem, bursting with unique event spaces and more traditional meeting rooms.

The Latest Trend For Big Events: 5k Runs


Organising a 5km run to compliment your meeting or exhibition is a popular trend we are seeing more and more. Here are some reasons you should consider it.

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The Speaker-To-Audience Rut: Are You In It?

Picatic by Eventbrite

Are you ready to change the format of your event or conference? It’s time to break out of the model. Create new event engagement that keeps your attendees active, interested and on their toes; then it’s time to get yourself unstuck from the speaker-to-audience rut!

Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative.

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Top tips for planning your event security


Meeting and event professionals are very much aware of the security challenges generated by bringing people together. They plan for accidents, venue problems, protesters, weather related issues, and much more.

How Marriott Turned a Restaurant Into Three Different Hotels


Following the 2016 merger between Marriott International and Starwood Hotels & Resorts Worldwide, Marriott decided to reintroduce the press to

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5 Tips to Write a Winning Event Proposal

Event Planning BluePrint

Creating winning event proposals is a great way to build your event business and your success in the industry.

15 Ways Eventprofs Can Be More Productive On Their Commute


Use your travelling time to your advantage and adopt some of the activities of the most successful eventprofs. Here are 15 ways you can be super productive on your commute. Travelling to and from work and meetings can seriously eat up a big part of your day and dampen your productivity.

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