October, 2019

How to Make Your Event Lead Capture Work for You and Not Get in the Way

atEvent

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers and doing what they do best. It doesn’t have to be this way.

2019 78

Live Streaming Events: the 2020 Guide

EventMB

We surveyed 1,500 event professionals and the majority agree that engaging Attendees is the most crucial element of planning experiences. Event professionals do often a good job at engaging attendees live but what about the army of online attendees?

2020 178

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Building Excitement for an Event with Email Marketing

Picatic by Eventbrite

This is a guest post from River Cartie from Constant Contact. In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget. That’s why building and maintaining excitement is key to a successful event.

2019 300

Why Is Wi-Fi at Events Still So Bad?

Skift

Attendees use their laptops in the dining area of an event. O'Reilly Conferences / Flickr Skift Take: A lot of the same issues that plagued conference Wi-Fi 10 years ago are still around today, even as good internet becomes more and more of a necessity.

2019 114

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Successful Event Registration Confirmation Email: Examples

GEVME

If you have an event website or application that asks a new user to confirm their email address when registering, a conference registration confirmation email will help make the registration process easier and more convenient for the user as well as allow you to increase the conversion rate of visitors to users. About registration confirmation emails. Registration confirmation emails are used to confirm an event registration and online signups as well as to confirm a payment transaction. To increase registrant engagement with your product or service, a helpfu l event registration confirmation email sample will be useful to follow. The importance of registration confirmation emails. Confirmation emails are sent so that the client can confirm their subscription to a newsletter, order in an online store, book tickets, register for a webinar or your event, etc. An email newsletter is the most effective tool for increasing lead conversion. The ROI of this marketing channel reaches 3800%, which means that every $1 spent brings a $38 profit. And despite the fact that the confirmation letter is not as personal as other types of email newsletters, its use has numerous advantages for your event business. . What makes a good event registration confirmation email? A perfe ct event registration confirmation letter e stablishes immediate communication without boundaries and makes the whole user experience seamless and more comfortable while shortening the time needed to achieve the ultimate goals. Key mistakes & pitfalls when creating a registration confirmation email . What happens after the user indicates his or her email in the registration form and sends the form to the server? There may be several possible scenarios, both good and bad, to deal with. . The first option is a good one: You send an email and immediately give the recipient access to the main functions of your website or application, simultaneously reminding the user that it would be nice to follow the link from the email to stop any future reminders and to gain access to all functions, without exception. If the email address is not important to you and you can give partial access without confirming the mail, you should always do that when able. But this is not applicable in all cases, so this is the number one challenge. The second option is worse: The confirmation email for event registration is sent, the appli cation shows a half-empty page with the message “check your mail,” and the sequence of actions ends. In this case, it is sad to look at the event sites that pay Google or other search engines for each attracted visitor, seed numerous landing pages, try to squeeze the maximum conversion percentage, and simplify the registration form as much as possible, only after submitting the form for the user to be left to the mercy of fate. Don’t let that happen. . Build a seamless registration process, hold the user’s hand through each stage, and do not lose his or her attention for a minute! After sending the registration form, show a large, bold link to the user’s mail service in the center of the screen. Design it be user friendly and simple. Do not let your audience get distracted from their primary goal of registering for your event. . Best examples of event registration confirmation emails. Read the ultimate email confirmation guide to find some effective registration confirmation email best practices. Feel free to search email templates on the web or to look through some of them with us: Discover more useful articles here. Apply for professional event registration services with GEVME. Best examples of confirmation email subject lines. Not only are order confirmation emails a great way to get your customers registered but you can also collect purchase confirmation emails examples and other data to improve your subject lines for each email you send during a new customer subscription. To make the best confirmation emails, remember that email subject lines will get cut off if they’re too long, so keep them short and sweet, particularly on mobile devices. Also keep the following in mind when creating email subject lines: Use a familiar sender name. Avoid the ‘no-reply’ sender name. . Use personalisation tokens. . Segment your lists. . Don’t make false promises. Tell them what’s inside. . Time it right. Personalise your email lines for your customers. Recommend related products to up-sell and cross-sell, etc. Promote customer referrals. Offer a discount on their next purchase. Tips for writing your email. Below are some simple but very important tips. Experiment and use A/B testing to see which elements of event registration confirmation text work best for you. Wow your customers. The first impression plays a big role even in email marketing. A confirmation letter introduces customers to the brand, so make sure to create relevant and interesting posts. Make your confirmation letter short and informative. User attention spans are getting shorter. Your letter has only a few seconds to attract the reader and convey the main idea. Be original. Using email templates is good, but if you want to make your brand recognisable, create your own design. The extra effort will be worth it. . Adapt mailing lists for mobile devices. Today, more and more people are checking their email on the go, so create responsive emails or use the templates that GEVME service offers. Your newsletters should look as good on a smartphone screen as they do on a computer screen. Add a CTA. Of course, a confirmation letter is a transactional letter, but why limit yourself? Use upsell tactics, invite customers to join your brand on social networks, and offer discounts. However, do not overdo it. Templates. Register right away and get your event registration confirmation email template. Call to action. Build a seamless registration process throughout your event pages with GEVME email marketing tools on a single event management and marketing platform. How GEVME can help you. With GEVME, you can configure the automatic sending of confirmation letters based on certain conditions and filters. You may easily apply a sample of a confirmation email for registration, test it, and adjust it to your email campaign. The GEVME platform used in managing the RSVPs and invitations is very convenient and helps in the management of RSVPs for more than 2,000 invitations simultaneously. For eventual registration at the event, you will be very satisfied with the GEVME solutions because they offer complex and seamless registration features to support your sales funnel. Conclusion. Entrepreneurs, marketers, organisers, coaches, etc., will appreciate GEVME registration email solutions. Everyone who holds events, from round tables to festivals, needs to learn how to create and run event registration flawlessly. So if you are looking for the best ways to increase event registration before, during, or after the event, either online or offline, you are in the right place. Boost event registration with GEVME tools and tips. Share the article with your friends if you like! The post Successful Event Registration Confirmation Email: Examples appeared first on GEVME Blog. Event Management Event Marketing conference registration confirmation email sample of a confirmation email for registration

2019 156

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Sustainability In Events: Recognising The Social & Human Impact Of The Industry

Endless Events

We’re feeling a bit green today, and it’s all thanks to the topic of sustainability in events! That’s right, the third edition of our bite-sized pieces of wisdom is here. Our partnership with MPI at IMEX America is the gift that keeps on giving.

What Sponsorship Was Like Before — and Where It’s Going Next

Picatic by Eventbrite

Event sponsorship is on the cusp of a new era. The tired old model of logos on banners has no place in the dynamic, digital new world we’ve embarked upon. After all, events themselves have gotten more eclectic.

A Perfect Event: Three Elements That Lead To An Ideal Outcome

Endless Events

What planner doesn’t want a perfect event? And who amongst us in the industry don’t bend over backward trying to achieve it? Probably very few, since it seems nearly impossible to accomplish.

2019 76

Write Catchy Event Copy

Gallus Events

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage.

2019 170

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

How Frequent Event Creators Can Maintain Interest and Avoid Spamming Valuable Attendees

Picatic by Eventbrite

Promotion fatigue can strike at anytime when you’re a multi-event creator. And no wonder, when you’ve got so many holiday events to plan, promote, and run throughout the year. Even so, letting your social posts and emails stay on autopilot can have a serious impact on your bottom line.

2019 227

5 Improvements for Event Registration Data Collection

Velvet Chainsaw

It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization.

2019 303

How to Effectively Use Social Media at Every Stage of Your Event

Eventmobi

Knowing how to best use and keep up with social media to amplify the reach of your event can be daunting for even the most experienced social media managers or event marketers.

The Role of Event Apps in an Age of Change

EventMB

This is a sponsored post written by Jana Westermann, Marketing Manager @ Conference Compass. More information about Event Manager Blog’s sponsored posts. In the last decade, event apps have evolved into a versatile tool for planners and attendees that is now indispensable.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Seasonal Spaces: Corporate Holiday Party Ideas Inspired by Venues

BizBash

Design this year's corporate holiday party around the setting—from the ballroom to the rooftop to the unconventional

2019 169

3 Great Ways To Personalize Your Event Reminders

Gallus Events

Every event planner or organizer knows that event reminders can cut down on no -shows and increase attendance. Whether the event requires an RSVP or not, event reminders can be a great way to keep attendees engaged and informed beforehand.

2019 158

The Countdown: How to Market Your New Year’s Eve Party

Picatic by Eventbrite

The countdown has begun for New Year's Eve event organizers. Use these 10 steps to market your New Year's Eve event and maximize sales. Event Planning & Promotion Event Promotion New Year's Eve

2019 308

Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience.

Event Crowdsourcing free chapters!

Conferences that Work

Want to get a taste of my new book Event Crowdsourcing: Creating Meetings People Actually Want and Need ? (It It will be out in November — next month!) Here are some Event Crowdsourcing free chapters for your enjoyment. Read Event Crowdsourcing free chapters.

2019 156

LinkedIn Events: What You Need to Know

EventMB

As you may have heard, LinkedIn just announced the relaunch of their Events platform. Here is a breakdown of the platform for you, including opportunities and concerns. Event planners rejoice. LinkedIn is launching Events, again.

2019 191

What You Might Have Missed from the 2019 Summer Benefit Season

BizBash

Here's a look back at the stand-out ideas for decor, catering, and more from summertime fund-raising events around North America

2019 163

How The Weather Can Ruin Your Event

Gallus Events

While it can obviously be difficult to predict the weather months in advance, there are several steps you can take to avoid it being as big a problem. How the weather can ruin your event……… Let’s set the scene. You’ve spent months on end planning for your event.

2019 153

Pulse Survey: Identifying 2020 Event Industry Trends

Picatic by Eventbrite

Join your event industry peers by taking 10 minutes to complete this quick survey now. We'll use the insights to craft a free report that will help you make more informed decisions about your events. Event Planning & Promotion Event Survey

2020 305

Innovative Ideas for an Event Management Company

GEVME

Corporate events are among the best ways to efficiently present not only the focused product but your business as a whole. They provide a great occasion to show what your company is and what it has to offer. .

Going Paperless: Why sustainability at events is no longer a ‘Nice-To-Have’

Event Industry News

As the world focuses on reducing plastic waste and news stories seemingly pop up on a weekly basis criticising festivals, exhibitions and other large events for the rubbish left behind, now is the time for event organisers to consider the lasting impact their events may have on the environment around them. Venues all over are taking steps to lessen their carbon footprint; and of course, the waste they’d have to clear up at the end of it. Yet we believe there’s something being all too frequently overlooked in this renewed spotlight on sustainability – and it’s often critical to lead capture! Even in the age of digital marketing , the humble business card is still lauded as the most popular way to quickly exchange details, not to mention the fact that they’re often left on exhibition stalls alongside leaflets, brochures and other paper materials. Minimal effort is required and basic admin tasks can be taken later on to ensure leads are properly captured. With so many different types of business card, leaflet and brochure available, looking ever more creative, they’re actually often non-recyclable, despite popular misconception. Even when they appear to be made from standard paper, there can be toxic inks and paints as well as foils and plastics on the surface. Chucking them into the recycling bin isn’t always an option, but it tends to happen without a second thought. In the UK, over 12.5million tonnes of paper is used every year – that’s the equivalent of a forest the size of Wales! Yet only around 80% of the paper used is recycled. Whilst most councils do have adequate paper recycling facilities widely available, less paper use is still better than excessive, and, as mentioned, not all of it can be recycled anyhow. This all said, it’s 2019. Event technology has moved on from tiny cards and magazine-style brochures, and those looking to organise notable, memorable and most importantly, environmentally ethical, events should be looking to implement paperless policies: and instead offer exhibitors and attendees a new option. Event organisers can now look to lead by example in their sector. yellobox is a portable and rechargeable device that can capture attendee data and register interest for marketing and lead purposes. Event attendees are able to pass on their info to those they choose by tapping a yellow card against this device. This allows conferences and exhibitions to be entirely paperless – negating the need for recycling and clean-up afterward, as well as saving those present in printing costs and extra goods to carry about and set-up with! No app or download is required, real-time event analytics can be captured and monitored, and a social media style feed can be followed by attendees to help gamify and enhance their overall event experience. Using event technology to lessen the environmental impact of large events need not be complicated or expensive. yellobox’s integrated function with form gives fantastic added value to organisers, exhibitors, speakers and attendees alike… and that’s before we consider the effects on trees! Subscribe to e-newsletter updates Keep up to date with the latest news Join 15,000 + #eventprofs and get our e-newsletters direct to your inbox First Name Last Name johnsmith@example.com Submit Form is being submitted, please wait a bit. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions. Event Tech. Festivals. Meetings. Sporting Events. Venues. Yes, I agree with the privacy policy. Please fill out all required fields. Exhibition News Featured Festival & Outdoors Guest Blogs News Sustainability

The Top Event Technology Tools and Trends for 2020 [Free Report]

EventMB

We are pleased to share the most comprehensive look at event technology to date. We have asked 1445 event professionals to share their top tools for 2020 and the results will surprise you. For the first time, we also offer insight into which tools are gaining or losing popularity from 2018.

2020 170

Winter Whimsy: 9 Ideas for Hosting a Holiday Party in Unconventional Spaces

BizBash

From boozy slushies to backgammon, these playful elements, activities, and venues help create a jolly good time

2019 132

Losing consent loses the PR battle: why demonstrators need consent

Gallus Events

When demonstrators lose the consent of the majority of their supporters their movements suffer. No matter the cause, demonstrations have to remain peaceful and, almost as importantl y, the demonstrators actions have to make sense. .

2019 141

How Event Sponsors Can Supercharge Your Onsite Event Experience

Picatic by Eventbrite

This is a guest post from Elise Hanslip. Elise is the Marketing & Communications Manager for event-tech company Entegy. Innovative technology has transformed the onsite experience at conferences and similar events. The costs, however, can be prohibitive for some.

2019 302

Best Examples of a Successful Event Invitation Email for Corporate Events

GEVME

The event begins with an invitation. It is the invitation that will come into the hands of a potential visitor to the event, and this will be the first personal point of contact.

Sound City Ipswich organisers highlight demand for more music events

Event Industry News

The organisers of a brand-new multi-venue music festival in Ipswich have said there is a need for more small- to medium-sized venues in the town. Liverpool Sound City partnered with the Smokehouse in Ipswich to demonstrate the town’s live music capabilities.

2019 107

Lead Retrieval Just Got Better: 5 Trends to Watch in 2020

EventMB

This is a sponsored post from Socio. More information about Event Manager Blog’s sponsored posts. Lead retrieval is a major focus of exhibitors and marketers when attending trade shows and conventions.

2020 153