Fork in the Road

NOVEMBER 13, 2014

By Sean Hurley. Most event organizers outsource ticket sales to a third-party ecommerce platform. In doing so, they send buyers to a separate website to make the purchase. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page. Sending buyers offsite to finalize their purchase transactions can cost organizers ticket sales and revenue.

Ecommerce 56

Ecommerce Event Marketing Meetings Marketing 56

Fork in the Road

NOVEMBER 13, 2014

By Sean Hurley. Most event organizers outsource ticket sales to a third-party ecommerce platform. In doing so, they send buyers to a separate website to make the purchase. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page. Sending buyers offsite to finalize their purchase transactions can cost organizers ticket sales and revenue.

Ecommerce 40

Ecommerce Event Technology Technology Event Marketing 40

Fork in the Road

NOVEMBER 13, 2014

By Sean Hurley. Most event organizers outsource ticket sales to a third-party ecommerce platform. In doing so, they send buyers to a separate website to make the purchase. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page. Sending buyers offsite to finalize their purchase transactions can cost organizers ticket sales and revenue.

Ecommerce 40

Ecommerce Technology Event Marketing Meetings 40