Event Philosopher

DECEMBER 28, 2011

The way of the world is meeting people through other people. - Robert Kerrigan Social media buzz – loads of fun, keeping up with friends, updating your resume, posting pics of the kids. But where’s the value? I have a real-life case study of the value of my LinkedIn network. I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network.

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Social Media Corporate Events Event Marketing Marketing 40

Event Philosopher

DECEMBER 16, 2011

The average American is nothing if not patriotic. - Herbert Croly While sitting on an American Airlines flight on my way to a site visit to Vegas, I witnessed something that warmed my heart. Say what you will about the airlines, but I just saw a flight attendant gift a U.S. Army serviceman an upgrade to first class when there was a seat left. I absolutely love seeing things like that!

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Airlines Travel 40

Event Philosopher

DECEMBER 12, 2011

The most important persuasion tool you have in your entire arsenal is integrity. - Zig Ziglar I’m seeing a lot of conference justification letters around the internet these days. I like the concept: provide a ready-made letter for managers to understand the benefits of sending their employee to a conference. But the execution of a lot of these letters is cheesy and pure marketing language.

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Conference Education Management Marketing 40

Event Philosopher

DECEMBER 14, 2011

I stayed in a really old hotel last night. They sent me a wake-up letter. - Steven Wright I love hotels. I have always loved hotels. I have wonderful memories of checking into a hotel with my parents, my dad handing me the ice bucket, and sending me on my mission: locate the ice machine and bring back a full bucket. I really don’t remember my parents ever using the ice, but it was a very important mission for me.

Hotels 40

Hotels Travel Event Marketing Marketing 40

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