June, 2012

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Strategic Meetings Management Programs: Our Journey

Event Philosopher

It is not because things are difficult that we do not dare, it is because we do not dare that things are difficult.” - Seneca Today I had the great pleasure of speaking at the PCMA Education Conference on the topic of Strategic Meetings Management with Kevin Iwamoto, VP of Enterprise Strategy for Active Networks. Kevin is a person I would call "the father of strategic meetings management," and it was an honor to share the stage with him.

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Lifelong learning

Event Philosopher

Don't just learn the tricks of the trade. Learn the trade. - James Bennis In the never-ending season of budget cutbacks and layoffs, it's harder and harder to justify attending educational industry conferences - especially for corporate meeting planners. But if you have truly selected event marketing as a career path, and not just a job, you must find ways to stay relevant and keep learning your trade.