October, 2017

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

Budget-friendly Gamification Ideas for Events


Are you interested in the possibilities of gamification but you’re not sure how to easily incorporate it into your events? Maybe you think your budget couldn’t support it. Gamification isn’t all about cool apps. You can add elements of gamification to your event no matter what your budget.

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The 15 Most Innovative Meetings 2017


For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever

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Event App Due Diligence

Velvet Chainsaw

Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

No one pays for online events right?

Gallus Events

We have been running a successful – in fact sell out – annual conference for a client for three years. During the whole time they have been keen for us to run online events. But we have been cautioning them. It’s SO hard to make money from online events, everyone knows that.

5 Reasons Event Planners Should Use Real Time Response Technology


This blog was originally published on January 8, 2014. It has been edited for updates and accuracy. The New Year often brings new goals and ambitions for many people, and event planners are no exception. New year, new event budget, right?

More Trending

15 Successful Ways to Get Event Feedback


Most event surveys haven’t changed since copiers came out. They’re boring and feel more like an obligation than something an attendee wants to do. Plus, everyone is on the survey bandwagon now. You can’t walk into a business without someone asking how they did.

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Our Event Space, Reimagined. Your Event's Possibilities, Redefined.


Rediscover TheTimesCenter—newly renovated to elevate your event to an unparalleled experience. Here in the heart of Manhattan, network with clients

2017 183

13 Marketing Tactics to Boost Your Event ROI


Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

Event sponsorship the need to get creative

Gallus Events

Reviewing the current processes and procedures. who is your competition. what is your organisation’s Unique Selling Point. reviewing your data. identifying your target market. Fundamentals of event marketing, sales and sponsorship. power of social proofing and how to add that to our events. making your event memorable and your messages ‘sticky’. leveraging your organisation’s USP. Event sponsorship the need to get creative.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Tradeshow Cake Pop CSI: My Day in the Life of an Event Planner


You know how people always ask “is it hard to be an event planner? Don’t you just go to parties all the time?”. Um…no. We’ve talked a lot about why the life of an event planner is strenuous, but one huge reason is that you often end up doing a lot of damage control.

2017 148

What Can The Museum of Ice Cream Teach Marketers About Experiential?

Event Farm

The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 "self-love pinky rings"—it's not a store. It's also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits. So what, exactly, is the Museum of Ice Cream? According to Maryellis Bunn, MoIC's co-founder and creative director, it's an experience.

16 Event Room Layouts That Scream Success


See how different room layouts and furniture can be used to create completely different environments and how each set up transforms the space to suit your event theme and purpose.

2017 261

5 Essential Holiday Party Hacks


Nothing can turn a holiday party from brilliant to bland quicker than a good, old-fashioned dose of office party blah

5 Questions for Qualifying Event Planning Clients

Event Planning BluePrint

When you are a growing event planning company, you might think that every lead that comes your way is a good one. That’s probably true most of the time. But, there are situations when a potential client is not a great fit for your company.

How Inclusive Are Your Meetings?

PCMA Convene

Illustration by Ping Zhu. As Stacy Bare paced the stage at the Association of Outdoor Recreation and Education’s (AORE) 2014 Annual Conference, he observed the crowd. Take a look around the room,” Bare, the director of Sierra Club Outdoors, told the audience.

5 Ways You Can use Live Polls at Your Next Event


It’s becoming more important for attendees to feel like they are involved in an event, rather than just an audience. They want to be active participants and have a say in how the event will go.

2017 148

How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

Event Farm

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details. Last week, Lauren stepped through how our little event idea (born at 5:30pm on a Friday over some beers) quickly turned into a bonafide series.

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How Very Successful Event Planners Think Differently


Step into the mind of a successful event planner and see how they do things differently, and what you need to change about yourself to do the same. Success doesn’t just happen overnight.

2017 245

Most Innovative Meetings 2017: #1 C2 Montréal


C2 Montréal is one of those rare events that has established a distinct identity through constant innovation—and a faithful following from

2017 166

Event Technology Companies Join Forces to Empower Events


Finding vendors for events and meetings is challenging. Meeting and event planners have countless options at their fingertips. There are numerous technology vendors, each providing a segment of the services needed, few working together.

Event Tech Live reveals Expo and Engage content

Event Industry News

Dr James Morgan, founder of Event Tech Lab and senior lecturer in events at the University of Westminster, will moderate the exhibition-oriented Expo and Engage stage at Event Tech Live (ETL).

4 Lessons Event Planners can Learn from Mean Girls


On this day 13 years ago, three iconic words were exchanged between Aaron Samuels and Cady Heron — “It’s October third”. For anyone living under a rock, the quote I am talking about is from the cult classic movie, Mean Girls.

2017 143

How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

Event Farm

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience.

2017 130

Little and Often – Social Media Marketing for #Eventprofs


Who has a lot of time? Certainly not an event planner. Yes, social media marketing requires tons of time. Right? Not if you do it this way… When I was in elementary school there was a local news channel whose commercial slogan was, “There’s that news van again.”

’Tis the Season for SWAG @ Axis Promotions


Picking the perfect corporate holiday gift is no easy task! For many, the sheer thought may be daunting—what do I

2017 166

Eventinterface selected an ibtm 2017 Tech Watch Awards Finalist


Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30.

2017 130

How IMEX Made a Point of Promoting Women in Events—And You Can, Too

Smart Meetings

Amid the rush of appointments at Sands Expo in Las Vegas during IMEX America , a group of more than 100 women—along with a contingent of supportive men—gathered to celebrate Women in Events. The oasis of community was the Event Tech Tribe booth.

Why You Should Use Your Event App for Content Management


An event app doesn’t just enhance your conference experience—it also makes planning your event a whole lot easier. You just have to know how to harness the power of your app’s content management system (CMS).

Every Marketing Team Should Host an Event Series—Here’s How We’re Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it’s an exercise in eating our own dog food. The marketing team prefers to think we’re sipping our own champagne.

18 More Fun Seating Ideas


Standard banqueting chairs included in your venue rental may be cost effective and functional, but is that the vibe you want to bring to your next event? If you are looking to experiment here are 18 fun seating ideas to consider instead.

2017 233

Blueprint Studios Pulls Off 9 Events for One Gala


For over 7 years, Blueprint Studios has been the exclusive designer of the San Francisco Symphony Opening Night Gala.

Top Tips on Hiring Interpreters for Your Meetings and Events


Many organizations and corporations today link with each other faster because of advancements made in communication technology.

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What is Content Marketing for Events, and How Does it Really Work?


Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! There. You just promoted your event and reached a bigger number of potential attendees.

The 5 Spookiest Situations for Meeting Planners


October is the spookiest time of the year, where ghosts and ghouls can roam freely among us. It’s the perfect time to visit a haunted house or haunted corn maze to scare the socks off your friends.