October, 2017

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

Budget-friendly Gamification Ideas for Events


Are you interested in the possibilities of gamification but you’re not sure how to easily incorporate it into your events? Maybe you think your budget couldn’t support it. Gamification isn’t all about cool apps. You can add elements of gamification to your event no matter what your budget.

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The 15 Most Innovative Meetings 2017


For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever

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Event App Due Diligence

Velvet Chainsaw

Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps.

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

More Trending

15 Successful Ways to Get Event Feedback


Most event surveys haven’t changed since copiers came out. They’re boring and feel more like an obligation than something an attendee wants to do. Plus, everyone is on the survey bandwagon now. You can’t walk into a business without someone asking how they did.

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Our Event Space, Reimagined. Your Event's Possibilities, Redefined.


Rediscover TheTimesCenter—newly renovated to elevate your event to an unparalleled experience. Here in the heart of Manhattan, network with clients

2017 183

Event Tech Live reveals Expo and Engage content

Event Industry News

Dr James Morgan, founder of Event Tech Lab and senior lecturer in events at the University of Westminster, will moderate the exhibition-oriented Expo and Engage stage at Event Tech Live (ETL).

Event sponsorship the need to get creative

Gallus Events

Reviewing the current processes and procedures. who is your competition. what is your organisation’s Unique Selling Point. reviewing your data. identifying your target market. Fundamentals of event marketing, sales and sponsorship. power of social proofing and how to add that to our events. making your event memorable and your messages ‘sticky’. leveraging your organisation’s USP. Event sponsorship the need to get creative.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Tradeshow Cake Pop CSI: My Day in the Life of an Event Planner


You know how people always ask “is it hard to be an event planner? Don’t you just go to parties all the time?”. Um…no. We’ve talked a lot about why the life of an event planner is strenuous, but one huge reason is that you often end up doing a lot of damage control.

Hotels 148

What Can The Museum of Ice Cream Teach Marketers About Experiential?

Event Farm

The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 "self-love pinky rings"—it's not a store. It's also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits. So what, exactly, is the Museum of Ice Cream? According to Maryellis Bunn, MoIC's co-founder and creative director, it's an experience.

How Very Successful Event Planners Think Differently


Step into the mind of a successful event planner and see how they do things differently, and what you need to change about yourself to do the same. Success doesn’t just happen overnight.

2017 229

5 Essential Holiday Party Hacks


Nothing can turn a holiday party from brilliant to bland quicker than a good, old-fashioned dose of office party blah

Gartner Magic Quadrant for Security Information and Event Management (SIEM)

The need for early detection of targeted attacks and data breaches is driving the expansion of new and existing SIEM deployments.

Event Technology Companies Join Forces to Empower Events


Finding vendors for events and meetings is challenging. Meeting and event planners have countless options at their fingertips. There are numerous technology vendors, each providing a segment of the services needed, few working together.

How Inclusive Are Your Meetings?

PCMA Convene

Illustration by Ping Zhu. As Stacy Bare paced the stage at the Association of Outdoor Recreation and Education’s (AORE) 2014 Annual Conference, he observed the crowd. Take a look around the room,” Bare, the director of Sierra Club Outdoors, told the audience.

5 Ways You Can use Live Polls at Your Next Event


It’s becoming more important for attendees to feel like they are involved in an event, rather than just an audience. They want to be active participants and have a say in how the event will go.

How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

Event Farm

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details. Last week, Lauren stepped through how our little event idea (born at 5:30pm on a Friday over some beers) quickly turned into a bonafide series.

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

16 Event Room Layouts That Scream Success


See how different room layouts and furniture can be used to create completely different environments and how each set up transforms the space to suit your event theme and purpose.

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Most Innovative Meetings 2017: #1 C2 Montréal


C2 Montréal is one of those rare events that has established a distinct identity through constant innovation—and a faithful following from

2017 166

Eventinterface selected an ibtm 2017 Tech Watch Awards Finalist


Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30.

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The Event Apps of 2018

Event Industry News

Apps are a fundamental part of our day to day lives. From checking the weather to booking hotels, doing your food shopping to updating social media, the little icons are ubiquitous with 21st century living.

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4 Lessons Event Planners can Learn from Mean Girls


On this day 13 years ago, three iconic words were exchanged between Aaron Samuels and Cady Heron — “It’s October third”. For anyone living under a rock, the quote I am talking about is from the cult classic movie, Mean Girls.

2017 143

5 Questions for Qualifying Event Planning Clients

Event Planning BluePrint

When you are a growing event planning company, you might think that every lead that comes your way is a good one. That’s probably true most of the time. But, there are situations when a potential client is not a great fit for your company.

How Eventprofs Should Spend The First 30 Minutes Of Their Working Day For Maximum Success


Eventprofs, are you jumping straight out of bed and heading to work each morning? You could be missing out on key productivity time in the first 30 minutes of your day. Here’s why and how best to use them! If you have ever felt like you are on autopilot with the day running away from […].

2017 219

’Tis the Season for SWAG @ Axis Promotions


Picking the perfect corporate holiday gift is no easy task! For many, the sheer thought may be daunting—what do I

2017 166

Top Tips on Hiring Interpreters for Your Meetings and Events


Many organizations and corporations today link with each other faster because of advancements made in communication technology.

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The Freelancer’s ‘Little Black App’

Event Industry News

The ‘gig’ economy is no longer a buzzword. The event environment has changed as has the way freelancers work with event organisers. Temporary positions are common and organisations contract with independent workers for short-term work on a regular basis.

Why You Should Use Your Event App for Content Management


An event app doesn’t just enhance your conference experience—it also makes planning your event a whole lot easier. You just have to know how to harness the power of your app’s content management system (CMS).

What is Content Marketing for Events, and How Does it Really Work?


Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! There. You just promoted your event and reached a bigger number of potential attendees.

17 Giant Props For Your Next Event


Go big or go home! Here are some oversized props to help you make a statement at your next event. Props, if done badly can look tacky and cheap (even if they stretched the budget) so it’s important to use them in the right situation.

2017 214

Blueprint Studios Pulls Off 9 Events for One Gala


For over 7 years, Blueprint Studios has been the exclusive designer of the San Francisco Symphony Opening Night Gala.