October, 2017

Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne.

13 Marketing Tactics to Boost Your Event ROI

Marketo

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

Event App Due Diligence

Velvet Chainsaw

Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps.

5 Reasons Event Planners Should Use Real Time Response Technology

Quickmobile

This blog was originally published on January 8, 2014. It has been edited for updates and accuracy. The New Year often brings new goals and ambitions for many people, and event planners are no exception. New year, new event budget, right?

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

No one pays for online events right?

Gallus Events

We have been running a successful – in fact sell out – annual conference for a client for three years. During the whole time they have been keen for us to run online events. But we have been cautioning them. It’s SO hard to make money from online events, everyone knows that.

2017 151

Budget-friendly Gamification Ideas for Events

EventMB

Are you interested in the possibilities of gamification but you’re not sure how to easily incorporate it into your events? Maybe you think your budget couldn’t support it. Gamification isn’t all about cool apps. You can add elements of gamification to your event no matter what your budget.

2017 193

More Trending

The 15 Most Innovative Meetings 2017

BizBash

For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever

2017 184

Event Marketing With Facebook Ads

Big Tickets

At this point, we all know how to use Facebook. We’ve all liked a million posts and shared thousands of thoughts. Facebook’s use as a communication tool is practically unparalleled, but there is a whole side to it that few understand.

Tradeshow Cake Pop CSI: My Day in the Life of an Event Planner

Quickmobile

You know how people always ask “is it hard to be an event planner? Don’t you just go to parties all the time?”. Um…no. We’ve talked a lot about why the life of an event planner is strenuous, but one huge reason is that you often end up doing a lot of damage control.

2017 148

10 Ways to Encourage Networking at Your Event

Attendease

Tips for Event Planners

2017 118

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

100 Event Theme Ideas

EventMB

From conferences and trade shows to baby showers and weddings, here are 100 innovative ideas to select your perfect event theme and to show you how it’s done. Many event planners find that a theme can help add structure to the décor and activities as well as tie it all neatly together.

What Can The Museum of Ice Cream Teach Marketers About Experiential?

Event Farm

The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 "self-love pinky rings"—it's not a store. It's also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits. So what, exactly, is the Museum of Ice Cream? According to Maryellis Bunn, MoIC's co-founder and creative director, it's an experience.

Our Event Space, Reimagined. Your Event's Possibilities, Redefined.

BizBash

Rediscover TheTimesCenter—newly renovated to elevate your event to an unparalleled experience. Here in the heart of Manhattan, network with clients

2017 176

Event sponsorship the need to get creative

Gallus Events

Reviewing the current processes and procedures. who is your competition. what is your organisation’s Unique Selling Point. reviewing your data. identifying your target market. Fundamentals of event marketing, sales and sponsorship. power of social proofing and how to add that to our events. making your event memorable and your messages ‘sticky’. leveraging your organisation’s USP. Event sponsorship the need to get creative.

5 Ways You Can use Live Polls at Your Next Event

Quickmobile

It’s becoming more important for attendees to feel like they are involved in an event, rather than just an audience. They want to be active participants and have a say in how the event will go.

2017 148

7 Fall Decor Trends to Borrow for Your Upcoming Events

Social Tables

The leaves are turning and there’s a distinct chill in the air. That means fall is finally here and along with it fall decor trends. Get inspired by this year’s best fall decor trends and add some autumnal elements into your event planning.

2017 111

16 Event Room Layouts That Scream Success

EventMB

See how different room layouts and furniture can be used to create completely different environments and how each set up transforms the space to suit your event theme and purpose.

2017 163

How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

Event Farm

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details. Last week, Lauren stepped through how our little event idea (born at 5:30pm on a Friday over some beers) quickly turned into a bonafide series.

2017 130

5 Essential Holiday Party Hacks

BizBash

Nothing can turn a holiday party from brilliant to bland quicker than a good, old-fashioned dose of office party blah

How To Track Event ROI In Your CRM

Event Geek

A 5-point plan to giving your events the credit they deserve. As an event marketer, this situation may sound all too familiar. Your next big event is just around the corner.

2017 104

4 Lessons Event Planners can Learn from Mean Girls

Quickmobile

On this day 13 years ago, three iconic words were exchanged between Aaron Samuels and Cady Heron — “It’s October third”. For anyone living under a rock, the quote I am talking about is from the cult classic movie, Mean Girls.

2017 143

6 Cool Winter Themes to Weave into Your Meetings and Events

Social Tables

With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination. With temps decreasing, this is the perfect time to plan events with cool winter themes. Click To Tweet. Snow Day.

15 Successful Ways to Get Event Feedback

EventMB

Most event surveys haven’t changed since copiers came out. They’re boring and feel more like an obligation than something an attendee wants to do. Plus, everyone is on the survey bandwagon now. You can’t walk into a business without someone asking how they did.

2017 161

How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

Event Farm

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience.

2017 130

Most Innovative Meetings 2017: #1 C2 Montréal

BizBash

C2 Montréal is one of those rare events that has established a distinct identity through constant innovation—and a faithful following from

2017 166

3 Questions You Should Be Asking About Event Analytics

Attendease

Tips for Event Planners Resources

2017 101

Why You Should Use Your Event App for Content Management

Quickmobile

An event app doesn’t just enhance your conference experience—it also makes planning your event a whole lot easier. You just have to know how to harness the power of your app’s content management system (CMS).

How to Incorporate a Cohesive Event Theme in 8 Easy Steps

Social Tables

Any event held in a one-of-a-kind venue with delicious catering will be appreciated. However, events can be so much more than that. Weaving in a meaningful event theme is an effective way to deliver a message. Here are eight easy steps to incorporate a cohesive theme into an event.

How Very Successful Event Planners Think Differently

EventMB

Step into the mind of a successful event planner and see how they do things differently, and what you need to change about yourself to do the same. Success doesn’t just happen overnight.

2017 158

Every Marketing Team Should Host an Event Series—Here’s How We’re Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it’s an exercise in eating our own dog food. The marketing team prefers to think we’re sipping our own champagne.

’Tis the Season for SWAG @ Axis Promotions

BizBash

Picking the perfect corporate holiday gift is no easy task! For many, the sheer thought may be daunting—what do I

2017 166

5 Questions for Qualifying Event Planning Clients

Event Planning BluePrint

When you are a growing event planning company, you might think that every lead that comes your way is a good one. That’s probably true most of the time. But, there are situations when a potential client is not a great fit for your company.

The 5 Spookiest Situations for Meeting Planners

Quickmobile

October is the spookiest time of the year, where ghosts and ghouls can roam freely among us. It’s the perfect time to visit a haunted house or haunted corn maze to scare the socks off your friends.

7 Things To Do for Halloween in Atlanta

Big Tickets

After a long summer, the Atlanta heat is finally letting up. The leaves are taking on all kinds of fun colors, and a little more sunlight gets trimmed off each day. All of this signals the coming of the best holiday of the year: Halloween!

How Eventprofs Should Spend The First 30 Minutes Of Their Working Day For Maximum Success

EventMB

Eventprofs, are you jumping straight out of bed and heading to work each morning? You could be missing out on key productivity time in the first 30 minutes of your day. Here’s why and how best to use them! If you have ever felt like you are on autopilot with the day running away from […].

2017 152