July, 2018

Engaging an online event audience

Gallus Events

So you have managed to get a bunch of people to log on and watch your online event. You have done all the hard work and congratulations! But don’t celebrate too soon. Engaging an online event audience is not as easy as you think.

2018 166

BizBash C.E.O. David Adler: How This New Experiential Economy Conference Practiced 'Intentional Humanism'


David Adler (@DavidAdler) is the C.E.O. and founder of BizBash. Remember when the iPhone turned us all into story-tellers and revolutionized

2018 174

Designing for Dialogue

PCMA Convene

Espace C2 at the Fairmont Queen Elizabeth in downtown Montréal.

How to Start an Event Blog

Event Planning BluePrint

Ever considered writing a blog for your event business? This is a question I get a lot from members of our community. So, in today’s training video, I walk you step-by-step to start an event blog in very little time.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Encouraging Words For Professionals On An Association Journey Including Stay Curious And Hungry

Velvet Chainsaw

Encouragement by Kevin Spencer. Nothing we do is inevitable. Our success as association professionals is not inevitable. Achieving a thriving conference and burgeoning membership is not inevitable. We are not guaranteed that our association will stay small or that it will grow big.

2018 317

5 Best Event Invitation Email Examples


An event is a puzzle, and if you don’t manage to craft a strong event invitation email, you can lose one of its fundamental pieces. This is especially true if you’re new to the world of event planning; it is a challenge to understand how people will respond to your invite.

2018 229

More Trending

What’s most important about an event, the gift or the wrapping?

Conferences that Work

While writing about seeing the gifts in people and events I remembered one of my favorite scenes in Love Actually (2003).

2018 212

19 Ideas to Offer the SoCal (Southern California) Vibe/Experience


This is a sponsored post by Visit Anaheim. More information about Event Manager Blog’s sponsored posts. There’s a reason so many songs have been written about California. Orange County exudes an undeniable vibe and energy.

Why events are one of the most effective recruitment method


Reading Time: 17 minutes Recruitment is undoubtedly a complex and time-consuming process. Finding the right candidate may be a real challenge, especially in areas where the particular set of skills and knowledge rapidly becomes obsolete.

2018 171

Making The Common Conference Uncommon

Velvet Chainsaw

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Even worse, who wants to pay to attend one? And who wants to plan or sell one? Your conference growth and revenue depends upon repeat paying attendees year after year.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

5 Key Ways to Improve Onsite Experience with Event Tech


One of the fundamental shifts that is happening in the events industry today is a shift from passive to engaged experiences. This is largely due to the increased use of high-tech tools that enable attendance tracking, personalised check-in, and live interaction at events.

Venues Investing in More Sophisticated Virtual Site Visits


This tour of the Atlanta Marriott Marquis starts out like a typical site visit. There’s the walk past the check-in

Create memorable learning experiences and connections at simple workshops

Conferences that Work

I often design and facilitate workshops for association members who mostly haven’t met before. The desired outcomes are for each participant to gain useful and relevant professional insights, and to make significant new connections.

2018 169

10 Ways Event Planners Can Sniff Out a Bad Venue


This is a sponsored post written by Jeff Kear, co-founder of Planning Pod event management software. More information about Event Manager Blog’s sponsored posts.

Venues 247

How to Design an Event App that Matches Your Event Brand


So you’ve decided to invest in event app technology at your next event and are excited that you get to check off one more thing from your endless list of to-do’s leading up to your event. But as time ticks on and your event gets nearer, you realize, ’Wait…now I actually need to build my app!’

Start Your Conference Improvement Process With Enrollment

Velvet Chainsaw

As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. That evidence is everywhere. It’s just that we don’t know what to do with it once we have it.

6 Examples of Event Sponsorship Packages


With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment.

See Where HBO Is Going for Summer Vacation


With a pop-up community space opening today through August 19, HBO is bringing seven weeks of L.G.B.T.Q.+ cultural programming to

2018 166

How to help meeting design clients figure out what they really want and need

Conferences that Work

Great — a client who doesn’t know what they want! Recently, a client asked for help designing a new conference. Thirty minutes of discussion with three stakeholders revealed they hadn’t yet settled on the event’s specific purpose, scope, and format. From my perspective this is actually a great problem to have. Because most clients engage me after they are committed to programs and logistics that are not optimum for what they’re trying to accomplish!

Attracting millennials and gen-z to your event

Gallus Events

The Open Championship, Golf’s flagship event in Europe has transformed itself over the last few years as it tries interacting and attracting millennials and gen-z. I visited The Open in 2011 at Royal St George’s Golf Club in Sandwich.

2011 148

Client Spotlight: Real Property Management Wins the Game at Attendee Networking


About Real Property Management. Real Property Management (RPM) is a leading residential property management company with over 300 franchised locations throughout the U.S. and Canada. Their speciality is in single family homes, condos, and small residential apartments.

2018 141

Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing.

How to Attract Companies Interested in Sponsoring Events


Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. To make this work for your event, you should learn how to do the “golden swap”, creating value for a sponsor in exchange for event support.

2018 203

7 Tips to Get the Best Out of Your Teambuilding Activity Provider


You've chosen a stellar company to provide a teambuilding activity designed to bring out the best in your colleagues

2018 166

How to design for powerful connection and learning at large meetings

Conferences that Work

Although you’d never guess it from reading meeting industry trade journals, most meetings are small meetings , and this is a good thing if you want effective and relevant connection and learning to take place. Large meetings stroke owners’ and leaders’ egos, can supply impressive spectacle, are appropriate places to launch campaigns and mass announcements, and can be very profitable.

2018 159

Benchmarking Association Events

Gallus Events

I had a brilliant day at the Event Strategy Conference in London on the 16th July. It was great to see almost sixty association event professionals taking the time out of their busy schedule to think strategically about their events and about benchmarking association events.

2018 139

8 Steps to Kickoff & Create Buzz for Your Event Rebranding


This is a sponsored post written by Kristen Carvalho, Director of Events and Content Marketing at Aventri. More information about Event Manager Blog’s sponsored posts. Why do events and organizations rebrand? Over time things become stale, you want to stay fresh with your business and event.

2018 193

Abandon All But Tomorrow When Planning Your Conference

Velvet Chainsaw

When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive.

4 Ways Technology Can Spruce Up Your Corporate Seminar


When it comes to the world of corporate events, there are countless trends and ideas constantly emerging that one needs to understand and implement in their own event, from event ideas to cutting-edge technologies.

Macy’s Brings 4th of July Celebration to Life Across the United States with Virtual Reality


Known for its spectacular Fourth of July fireworks display in New York City since 1976, Macy’s brought more than just

Lessons From Improv: Seeing the Gifts in People and Events

Conferences that Work

Thoughts triggered while rereading Patricia Ryan Madson’s delightful, straightforward, and yet profound improv wisdom. Ooh, this is a hard one for me, but it’s so important for anyone working in the meeting profession. “I can look at a person or event from three vantage points. To see what’s wrong with it ( the critical method commonly used in higher education). Using this lens the self looms large. To see it objectively ( the scientific method ).

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6 Questions Your Attendees Will Ask When Using an Event App


Ever since the company began, our Support Team at EventMobi has been attending client events to help provide onsite support and ensure their success.

12 Summer Event Hacks to Keep Attendees Engaged


This is a sponsored post by Omnience. More information about Event Manager Blog’s sponsored posts. Want to enjoy the summer sunshine and create memorable experiences for your guests?

2018 186

You’re Paying Too Much Interest On Your Conference Organizational Debt

Velvet Chainsaw

Most organizations pay for it without knowing it. What is it? Conference organizational debt.

Event Marketing Plan: Checklist


If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.