November, 2012

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DoubleDutch Jumps from Games to Mobile Lead Retrieval, Sales and CRM

Fork in the Road

Recently, DoubleDutch , a mobile applications developer that was one of the first to introduce game strategy into the (primarily) corporate event environment, announced that it received venture capital funding in the amount of $4 million. The cash will help the company expand the marketing and development of their mobile platform, which now includes on-site lead retrieval, post-event sales tracking and ongoing customer relationship management.

article thumbnail

DoubleDutch Jumps from Games to Mobile Lead Retrieval, Sales and CRM

Fork in the Road

Recently, DoubleDutch , a mobile applications developer that was one of the first to introduce game strategy into the (primarily) corporate event environment, announced that it received venture capital funding in the amount of $4 million. The cash will help the company expand the marketing and development of their mobile platform, which now includes on-site lead retrieval, post-event sales tracking and ongoing customer relationship management.