June, 2022

How to deliver accessible and inclusive registration experiences to your attendees


Event experiences should be for all: from event website and landing page to registration process, all the way to the event itself and post-event communication and surveys.

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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance.


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7 Smart Ways to Add Video Into Your Event Strategy


Creating and sharing a video library is likely not the first thing event organizers think of when planning their in-person conferences. However, as this HBR article points out, videos “elicit a broad range of motivations”, including sharing passion, starting conversations and seeking opinions.

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The real job of leadership

Conferences that Work

What is the real job of leadership? Kevin Kelly provides this suggestion in this April 2022 post: “When you lead, your real job is to create more leaders, not more followers.” ” —Kevin Kelly, 103 Bits of Advice I Wish I Had Known.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

State of the Industry: In-Person Events in 2022

Event Farm

Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback.

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More Trending

Micro-Credentials for Corporate Training Programs


As a corporate training professional, it’s your job to create learning experiences that not only improve your employees’ effectiveness but also that interest those employees and encourage retention over time.

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How to Honor Native American Tribes on the Fourth

Smart Meetings

When most Americans think of the Fourth of July, they fantasize about family barbecues, community fireworks and local parades. It’s a time to enjoy the summer weather and celebrate veterans for their service.

2022 104

How to prepare for the unexpected (and keep your cool on event day).

Expo Pass

Event organizers are master problem solvers. When something isn’t working out, they know just what to do to get the event back on track (with poise and aplomb we might add). So how do organizers stay ready for these inevitable hiccups during an event?

2022 103

Scratching the surface

Conferences that Work

Sometimes, it’s only at the end that we realize we’re just scratching the surface. Read the full article at Conferences That Work The post Scratching the surface appeared first on Conferences That Work. No related posts.

2022 298

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy.

2022 104

8 Takeaways From Skift’s First Retreat as a Fully Dispersed Company


The world sputtered shut during the pandemic, but for those with the ability to work remote – it was all systems go. That was the case for Skift. As a matter of fact, the team was so productive that it closed its midtown Manhattan office.

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Meet a simplified solution to manage multiple events


After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept.

2022 196

Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

Twitter’s positioning as the go-to platform for discovering “what’s happening” in the world has never wavered.

2022 102

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

The Intersection of Event Tech and Design


Intention guides tools for effective hybrid engagement. It’s an extremely rare occasion when you can throw technology at a problem and immediately solve it. After all, what is “technology”?

2022 101

Improve meeting session learning with this simple tip!

Conferences that Work

Want a simple way to improve meeting session learning? Provide a shared Google doc where all participants can take notes, ask questions, and get answers! Read the full article at Conferences That Work The post Improve meeting session learning with this simple tip!

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10 Event Technology Trends: Hot Or Hype?

Endless Events

Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype.

2022 101

How Events Can Make Non-Drinkers Feel Included


When bourbon maker Old Forester started offering alcohol-free mint juleps at the Kentucky Derby, it became clear that non-alcoholic beverages had become a thing. And to many event planners, the companies they work for, as well as attendees, that is a good thing.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

15 Community Event Ideas That Bring People Together

Social Tables

Hosted in cities and towns all over the world, community events bring people together. Community events are perfect for promoting positive change, and there’s opportunity for improvement in every community.

2022 98

Five F&B Sampling Tactics Worth a Taste-Test

Event Marketer

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.)

2022 98

What’s in an event organizer’s bag?

Expo Pass

Event organizers always seem to have the perfect fix when something goes wrong. Broken cables, torn banners, missing keynotes, paper cuts, you name it — they’ve got just the thing! So how do organizers make sure they have the right tool, cable, or tape people are looking for?

2022 99

What meeting planners who support women’s rights can do

Conferences that Work

The U.S. Supreme Court has overturned Roe v. 58% of U.S. women of reproductive age live in states hostile to abortion rights. Meanwhile, six out of 10 Americans — 61 percent — say they support abortion rights. What can meeting planners who support women’s rights do?

2022 208

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

TWT: A Call for an End to Flight Delays and Monkeypox 2.0

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Are Flight Delays in Your Future?

2022 99

European River Cruises Set Sail in Meetings and Events Market


Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. Now that most Covid testing requirements for international travel have been lifted, cruise experts predict the floodgates will soon open.

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15 Audience Engagement Strategies That Actually Work

Social Tables

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

2022 94

Showtime’s Highly-curated First Lady Suites Offer an Intimate Portrayal of Three Political Icons

Event Marketer

Select influencers were treated to fireside chats hosted in partnership with The Female Quotient.

2022 97

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

What are hybrid events and why are they the future of event marketing?

SpotMe Blog

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience.

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The must-have features you need on your event mobile app.

Expo Pass

Events are all about meeting face-to-face again – talking, chatting, hanging out, and maybe even ignoring our phones for a little while, if we’re lucky. So what’s the deal with an event mobile app? Are they really that important? And what should an event app actually do?

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Make Hybrid Events Worth Every Dollar for Virtual Attendees

Smart Meetings

The average price for a paid virtual event is $443. Are virtual attendees seeing value? It depends. “To demand a fee, digital events must boast compelling content and a seamless experience.

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