April, 2022

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2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.

2022 398
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Two novel hybrid meeting formats

Conferences that Work

I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, sticking a streaming camera in the back of the room does not make an in-person meeting hybrid.

2010 407
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Don’t Let Event Registration Pitfalls Ruin the Attendee Experience

Attendease

We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes.

Ecommerce 366
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Why World’s Best Connectors Trusts Eventbrite Boost for C-Suite Conferences and Marketing

Picatic by Eventbrite

Forget stifling convention centers and rubbery chicken. When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. “Growing up, I remember reading, writing, arithmetic,” says Meredith. “Now if you’re a business owner coming to one of our events, you’re going to […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Design a Digital-First Strategy for Your Events

GEVME

Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events. As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual.

More Trending

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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing.

B2C 370
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Working with suppliers and practitioners at meetings

Conferences that Work

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference.

Meetings 296
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Podcast: Impactful Events Are Successful Events

EventMB

In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo. The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz. We discuss a wide […].

Events 196
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Pride Month Event Ideas from Around the Globe

Picatic by Eventbrite

Cities like São Paulo, Amsterdam, and San Francisco have become famous for their annual Pride Parades, which are filled with music, dancing, and rainbow flags. But revelry isn’t the only way for LGBTQ+ folks and allies to celebrate — there are all kinds of fun ways to weave the history and significance of pride into […].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Top 10 Hybrid Event Management Companies of 2022

SpotMe Blog

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. With the landscape of future events changing rapidly, hybrid event management companies are ensuring organizations keep pace with innovative designs and futuristic event strategies.

2022 147
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Event Safety is Actually Driving Attendee Engagement. Here’s How.

Event Farm

Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.

Airlines 264
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6 Budget-Friendly Ways to Boost Virtual & Onsite Attendee Experiences

Event Age by Swapcard

Whether you’re running an in-person, virtual, or hybrid event, it’s more important than ever for organizers to find ways to stretch their budgets while still delivering outstanding experiences. Virtual or onsite, it doesn’t matter - what’s important is that everyone walks away feeling as if they’ve had an equally enjoyable experience.

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Free online Participate Lab — May 11, 2022

Conferences that Work

A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats. All are welcome to attend this event at no charge (both CSAE members and non-members). Registration is limited, so register now!

2022 290
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The New Look of Event Industry Training

EventMB

Over the past two years, many event professionals have reskilled themselves to meet market needs. As a result, industry training has had to adapt by implementing new educational offerings. The Covid pandemic served as a major disruptor of the events industry, prompting widespread restrictions on in-person gatherings across the globe. As a result, event professionals […].

Education 189
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10 Summer Kick-Off Ideas + Tips for Hosting Green Events

Picatic by Eventbrite

Temperatures are starting to warm up and people are excited to get outside and celebrate the return of spring and summer weather. Everyone is thinking “green” — both in terms of plants and the planet. That makes late spring and early summer perfect for focusing on nature and sustainability. Green events let you celebrate nature […].

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The Digital Divide: Will The Rush To The Metaverse Leave People Behind?

Endless Events

The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly. But what about those who don’t have their own Wi-Fi set up?

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Lead Retrieval for exhibitors, this is why it’s great.

Expo Pass

As we continue to get back into the swing of things with in-person events we all have a lot to catch up on. There are new people to meet, new businesses to explore, and lots of networking to make up for. But what’s really the best way for exhibitors to meet more attendees and trade contact info at events? And how can we make sure that sales teams will have the best info when reaching out to new leads?

Meetings 120
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Engagement Tips For Speakers and Planners at Hybrid Events

Event Age by Swapcard

This week’s guest post comes from an expert in all things visual communication, video content, and audience engagement. Virtual Sapiens’ Rachel Cossar delivers her four top tips for maximum engagement that speakers and organizers at hybrid events won’t want to miss. From workplace arrangements to events, ‘hybrid’ is the mot du jour. Hybrid events (also referred to as ‘smart events’) present a compelling opportunity for inclusion, flexibility, and impact.

Speakers 125
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Kind Snacks Promotes its Nutrition Philosophy with a Free Farmers Market

Event Marketer

The market offered a range of shareable moments, including a 360-degree video activation. It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.

Marketing 135
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What Does the Lifting of Mask Mandates Mean to Events?

EventMB

To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates. As mask and vaccine requirements are rolled back, what does this mean to event planners who want to make their gatherings as safe as possible […]. The post What Does the Lifting of Mask Mandates Mean to Events?

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How The Salty Owl Studio Gets Crafty With Growing Its Community and Brand With Eventbrite Boost

Picatic by Eventbrite

Needle felting an adorable wool alpaca takes teeth. Special needles, with tiny barbs on the end, agitate the wool and create a dense, solid mass perfect for sculpting. And at The Salty Owl Studio in Kalamazoo, Michigan, owner Mackenzie Hatfield helps veteran felters and newbs alike have a blast being sweet and spiky. Or salty. […].

Marketing 370
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Oscars 2022: What Would You Do If Your Speakers Were Assaulted?

Endless Events

The Academy Awards have been the talk of the town recently. While the strictly in-person Oscars 2021 felt too exclusive, the Oscars 2022 served us some truly out-of-place drama. And where there is controversy brewing, the Brew Crew comes to discuss. But it’s not just the slap that they’ll touch upon. They’ll also go over stage design, the production team, and give credit where credit is due.

2022 127
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Our top 5 tips for speakers.

Expo Pass

It’s looking like a full summer of events, and believe it or not, we are excited to do some public speaking in front of large crowds again. OK, maybe a little nervous, too. But after Zoom and WFH, what message do speakers need to bring to inspire attendees right now? Also, how can they set themselves up for success before they hit the stage? Short answer – it all comes down to making a real connection with the audience.

Speakers 117
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Survey: Job Stress Pushing Planners to the Breaking Point

MeetingsNet

The latest MeetingsNet research finds that 42.3 percent of respondents have considered leaving the planning profession entirely since 2020. If stress has been a constant weight on your shoulders through two years of pandemic, you’ve got lots of company. New MeetingsNet research, which will be released in full on May 3, found that nearly 46 percent of planners said that their job has become much more stressful since the Covid pandemic began in March 2020, with another 43 percent saying their job

2020 128
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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Is a Recession Looming? What Does This Mean for the Event Industry?

EventMB

In wake of the Covid pandemic, the event industry is being challenged by higher costs, supply chain disruptions and labor shortages. A recession may also be up ahead. Is a recession on the way? Analysts from Deutsche Bank, J.P. Morgan and RBC have been sounding the alarm since early April, noting the economic indicators that […]. The post Is a Recession Looming?

Banking 186
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How to Create an Event on Facebook, Plus 4 Brilliant Examples to Inspire You

Picatic by Eventbrite

If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members. You can also set up […].

Events 370
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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. And as we know, loyalty is one of the most important qualities; not only in our attendees, but also in our employees, partners, friends, and family members. .