April, 2022

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.

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Two novel hybrid meeting formats

Conferences that Work

I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No,

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Don’t Let Event Registration Pitfalls Ruin the Attendee Experience


We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start.

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Event Safety is Actually Driving Attendee Engagement. Here’s How.

Event Farm

Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Podcast: Impactful Events Are Successful Events


In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo.

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More Trending

Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants.

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Working with suppliers and practitioners at meetings

Conferences that Work

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings.

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The Sustainable UK Event Industry in 2050

Gallus Events

The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020).

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Tips from Event Pros: 5 Lessons Learned from Executing Safe Live Events

Event Farm

When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Is a Recession Looming? What Does This Mean for the Event Industry?


In wake of the Covid pandemic, the event industry is being challenged by higher costs, supply chain disruptions and labor shortages. A recession may also be up ahead. Is a recession on the way? Analysts from Deutsche Bank, J.P.

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6 Budget-Friendly Ways to Boost Virtual & Onsite Attendee Experiences

Event Age by Swapcard

Whether you’re running an in-person, virtual, or hybrid event, it’s more important than ever for organizers to find ways to stretch their budgets while still delivering outstanding experiences.

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10 Creative Ways to Provide Value to Virtual Event Sponsors


Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors.

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Free online Participate Lab — May 11, 2022

Conferences that Work

A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Planning multiple events? Here’s how to stay organized. 

Expo Pass

People are back in event mode this summer and it’s highly likely we’ll all find ourselves planning back-to-back events for a while. Hurray! But also kinda stressful, right? So how do we keep everything organized and on track when planning a full event schedule?

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Five things that define successful events post-Covid? Here’s what industry leaders think


Do you still remember the old normal of events pre-Covid-19? After two of the most transformational years in history, pretty much every rule of the game has changed in one way or another.

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Return to In-Person Events Highlights Accessibility Challenges


The return of in-person events has sparked a great deal of excitement, but not for all. New data suggests that virtual events have accessibility and inclusion benefits that cannot be ignored.

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Engagement Tips For Speakers and Planners at Hybrid Events

Event Age by Swapcard

This week’s guest post comes from an expert in all things visual communication, video content, and audience engagement. Virtual Sapiens’ Rachel Cossar delivers her four top tips for maximum engagement that speakers and organizers at hybrid events won’t want to miss.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

How Artificial Intelligence Powers Virtual Events


The application of artificial intelligence (AI) is prevalent across industries. From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true.

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Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! Here’s why. Want to join my mailing list so you never miss another of my must-read blog posts? There’s a web form for that.

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Lead Retrieval for exhibitors, this is why it’s great.

Expo Pass

As we continue to get back into the swing of things with in-person events we all have a lot to catch up on. There are new people to meet, new businesses to explore, and lots of networking to make up for.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible.

2022 100

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Is Your Event Protected From a Russian Cyber Attack?


Whether state-sponsored or rogue, cyber threats from Russia aren’t new. But they are newly worrisome as U.S. officials warn that the Kremlin may be readying a fresh spate of cyberattacks against the U.S. in retaliation for sanctions related to Russia’s invasion of Ukraine.

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5 Reasons for Embracing Hybrid Experiences

Smart Meetings

Have you returned to planning live events? You might not want to throw out the tools we used to get through the last two years virtually so fast.

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How To Deliver High-Impact Immersive Event Experiences


Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen.

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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Our top 5 tips for speakers.

Expo Pass

It’s looking like a full summer of events, and believe it or not, we are excited to do some public speaking in front of large crowds again. OK, maybe a little nervous, too. But after Zoom and WFH, what message do speakers need to bring to inspire attendees right now?

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Kind Snacks Promotes its Nutrition Philosophy with a Free Farmers Market

Event Marketer

The market offered a range of shareable moments, including a 360-degree video activation. It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City.

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Event Tech Plug and Play Is No Longer a Mirage


VSef, a not-for-profit developer of a universal data format for hybrid and virtual events, recently announced the release of version 2.0 of its data standards and introduced Stephen Knowles as the new CEO.

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