April, 2022

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.

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Two novel hybrid meeting formats

Conferences that Work

I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No,

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Don’t Let Event Registration Pitfalls Ruin the Attendee Experience


We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start.

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Event Safety is Actually Driving Attendee Engagement. Here’s How.

Event Farm

Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry.

2022 195

All You Need to Know to Retain, Engage, and Energize Your Workforce.

The Great Resignation and tight labor market make recruitment challenging and retention crucial. This eBook explains exactly how team building can improve employee onboarding and help you retain, engage, and optimize the performance of your teams.

How to Design a Digital-First Strategy for Your Events


Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events.

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More Trending

Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants.

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Working with suppliers and practitioners at meetings

Conferences that Work

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings.

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Don’t Let Event Registration Pitfalls Ruin the Attendee Experience


We all recognize the importance of first impressions. Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start.

2022 195

Tips from Event Pros: 5 Lessons Learned from Executing Safe Live Events

Event Farm

When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

The Sustainable UK Event Industry in 2050

Gallus Events

The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020).

What Does the Lifting of Mask Mandates Mean to Events?


To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates.

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6 Budget-Friendly Ways to Boost Virtual & Onsite Attendee Experiences

Event Age by Swapcard

Whether you’re running an in-person, virtual, or hybrid event, it’s more important than ever for organizers to find ways to stretch their budgets while still delivering outstanding experiences.

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Free online Participate Lab — May 11, 2022

Conferences that Work

A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

10 Creative Ways to Provide Value to Virtual Event Sponsors


Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors.

2022 156

Planning multiple events? Here’s how to stay organized. 

Expo Pass

People are back in event mode this summer and it’s highly likely we’ll all find ourselves planning back-to-back events for a while. Hurray! But also kinda stressful, right? So how do we keep everything organized and on track when planning a full event schedule?

2022 108

The Digital Divide: Will The Rush To The Metaverse Leave People Behind?

Endless Events

The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.

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9 Travel Trends Impacting Events Right Now


Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Engagement Tips For Speakers and Planners at Hybrid Events

Event Age by Swapcard

This week’s guest post comes from an expert in all things visual communication, video content, and audience engagement. Virtual Sapiens’ Rachel Cossar delivers her four top tips for maximum engagement that speakers and organizers at hybrid events won’t want to miss.

2022 109

Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! Here’s why. Want to join my mailing list so you never miss another of my must-read blog posts? There’s a web form for that.

2022 156

How Artificial Intelligence Powers Virtual Events


The application of artificial intelligence (AI) is prevalent across industries. From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true.

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Lead Retrieval for exhibitors, this is why it’s great.

Expo Pass

As we continue to get back into the swing of things with in-person events we all have a lot to catch up on. There are new people to meet, new businesses to explore, and lots of networking to make up for.

2022 101

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Oscars 2022: What Would You Do If Your Speakers Were Assaulted?

Endless Events

The Academy Awards have been the talk of the town recently. While the strictly in-person Oscars 2021 felt too exclusive, the Oscars 2022 served us some truly out-of-place drama. And where there is controversy brewing, the Brew Crew comes to discuss.

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Events Industry Confronts Yet Another Wave of Covid


The new Omicron subvariant BA.2 is on the radar of event planners as the number of worldwide cases ticks up. According to the Centers for Disease Control and Prevention (CDC), this new variant is even more contagious than the last strain of Omicron. “BA:2,

2022 150

13 Catering Trends to Keep on Your Radar

Social Tables

Food and beverage is perhaps one of the most anticipated elements of any event. With in-person events slowly returning, event planners and caterers alike would be wise to try and make the attendee F&B experience better than ever.

2022 102

Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible.

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

How To Deliver High-Impact Immersive Event Experiences


Creating immersive event experiences that foster excitement and offer value has better scope for building impactful relationships with an audience. Not many could have predicted a few years back that they could sit within the comfort of their home and watch an event live on a screen.

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The 2022 Sustainable Event Buyer’s Guide

Event Industry News

This third edition of the Sustainable Events Buyer’s Guide comes at a critical time. The climate emergency is a race we are losing, but it is a race we can win,” according to UN secretary general Antonio Guterres.

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Top 10 Hybrid Event Management Companies of 2022

SpotMe Blog

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty.

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