December, 2020

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Keywords and Ad Words: Use SEO and SEM to Make Your Events Stand Out

Picatic by Eventbrite

If you want to elevate your organic SEO (Search Engine Optimization) or paid SEM (Search Engine Monetization) capability, we’ve got two surefire ways to do it. Choosing the right keywords is critical to the success of your paid search campaigns, and there are excellent tools to help you achieve the desired balance of relevance versus […].

Events 397
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How to Manage Events Industry PTSD

SmartMeetings

“Do you think my friends have PTSD?” This is the question Melissa Majors , leadership speaker and consultant, posed to Dee O’Neill , licensed professional counselor and founder of NeuroCognitive Fitness , after countless conversations with event industry colleagues who displayed signs of Post-Traumatic Stress Disorder—insomnia, hopelessness, anxiety, increased alcohol consumption, etc.

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Our Picks for the Business Event Trends of 2021

PCMA Convene

As the business events industry — and everyone else — says good riddance to 2020, the editors at <i>Convene</i> consider the business events industry trends they’ll be watching in 2021. Many of the trends that were predicted for 2020 at the close of 2019 seem so far removed from our pandemic reality — didn’t we seem so innocent back then?

2021 130
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Get Conference Inspiration from Trusted Peer Connections

Velvet Chainsaw

So many in our industry have been pushed to their limits in 2020. Whether that has manifested in job loss, interrupted work/life patterns, isolation, grieving the loss of a loved one, unimaginable work pressure or needing to be “always-on” on Zoom or Teams, it has been a year of disruption unlike any we might have imagined. In spite of all the bad, there is also much that is positive for the next phase of association conferences.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Top 10 Resources Every Meeting & Event Planner Needs in 2021

Attendease

2020 has been a challenging year, but it was also a time to learn and experiment. As we approach the new year, what are the learnings we will apply to improve the way we manage events during a time of uncertainty? Our team at Attendease got together to share our favorite resources for event professionals, so you can learn the latest trends and ideas from industry experts.

2021 367

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Our 2020 Inside Look Report

Picatic by Eventbrite

In 2020, virtual events took off in a big way. As the world went into quarantine and our ability to gather in person stalled, event creators and attendees found new ways to connect on Eventbrite. Even as in-person events have begun to return to the platform, we’re finding that the success of virtual gatherings has […].

2020 397
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Reimagining Signing Ceremonies With GEVME Live

GEVME

Signing ceremonies have been momentous occasions for the participants involved. Traditionally, these events kick off with formal speeches from dignitaries, leading on to the signing on paper to the final photo session to mark the milestone event followed by a networking session with the participants. COVID-19 has disrupted the events industry and the way that events are organised, forcing the events industry to rapidly innovate and digitise most of its services.

Education 296
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When trio share works better than pair share

Conferences that Work

One of the best and simplest ways to build active learning and connection into any meeting is to regularly use pair share. (See Chapter 38 of The Power of Participation , or Chapter 27 of Event Crowdsourcing for full details.) I’ve recently noticed that in some circumstances, trio share — pair share but with three participants — works better. Advantages of pair share.

Meetings 198
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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis. Use this opportunity to beta test changes that can be carried over to the next in-person conference.

2021 284
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Spotlight: The Present & Future of Events with Tahira Endean

Attendease

As the world of events continues to pivot, we see a rush of technology solutions popping with the promise of seamless virtual events. But most of the conversation is being driven by marketers who have an agenda, not actual event experts. We want to change the conversation by amplifying the voice of industry leaders who are on the battlefield, confronting the real challenges event planners are facing daily.

2021 221
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How Independent Hoteliers Can Win More Meetings and Events

EventMB

The economic impact of pandemic is exposing weaknesses within the hospitality industry’s meetings and events lines of business, but independent hoteliers have an opportunity to position themselves to thrive as events return. When it comes to generating new meetings and events business, hotels traditionally spend too much on third-party channels and neglect their own direct […].

Meetings 190
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What Congress’ New COVID-19 Relief Bill Means for Venues and Event Creators

Picatic by Eventbrite

After months of lobbying from the National Independent Venue Association (NIVA) and a grassroots social media campaign, pandemic relief is coming for eligible independent venues and event creators. On Monday, Congress passed a COVID-19 relief bill that includes a version of the NIVA-supported Save Our Stages Act — renamed the Economic Aid to Hard-Hit Small […].

Venues 370
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The Future of Exhibitions – Our Experience at TravelRevive 2020

GEVME

There has been a lot of talk about what the future of events holds. And we have been contributing to the conversation with our thoughts too. However, the definition of events in these predictions tends to omit the exhibition format. We started thinking more deeply about the future of exhibitions after exhibiting at TravelRevive , the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore.

2020 280
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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A leak in the solar system

Conferences that Work

There is a leak in the solar system. Read the full article at Conferences That Work The post A leak in the solar system appeared first on Conferences That Work. No related posts.

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What Will We Call Face-to-Face Meetings Next?

EventTechBrief

By Michelle Bruno. The third-party, face-to-face meetings industry has, by design, placed itself in a silo. For whatever reason—lethargy, existing infrastructure or the lack of a compelling impetus for change—it has developed a superiority complex. Meanwhile, another environment has emerged, courtesy of the Internet, where individuals can learn, network, establish relationships, buy and sell using digital platforms.

Meetings 162
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How One Chef Turned a Passion for Food into a Cooking Empire

Eventbrite UK

With 16 cookbooks, numerous awards, and a successful cookery school under her belt, it’s fair to say that Monisha Bharadwaj has turned her passion for Indian food into an empire. But for Bharadwaj, founder of Cooking with Monisha, success didn’t happen overnight. From her initial training as a chef in Mumbai to forging her own […].

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Bizzabo Co-Founder Outlines How $140 Million in New Funding Will Help the Tech Firm Push Into Hybrid Events

EventMB

As the eventual end of the pandemic finally appears to be in sight, event companies are homing in on the next phase for the industry: hybrid events. Event platform Bizzabo has now raised almost $138 million to fuel its continued growth in this sector. The company, founded in 2011, announced today that it has […]. The post Bizzabo Co-Founder Outlines How $140 Million in New Funding Will Help the Tech Firm Push Into Hybrid Events by Julius Solaris appeared first on [link].

2011 184
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Master Email Event Marketing With These Expert Tips

Picatic by Eventbrite

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].

Marketing 370
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Live, Virtual, or Hybrid Events: Which Approach is Better?

GEVME

When the aim is to throw a good show and bring individuals together, you want to make sure you get it right. In this time and age, there are different approaches you can take to host an event. For social events where the goal is to inform, enlighten, create discourse, or even commemorate a particular day, you would typically host a live, face-to-face event.

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Knowing what you’re going to draw

Conferences that Work

Do you know what to draw? Perhaps — if someone has told you to draw it. Do you know what you’re going to draw? That’s a different question. It implies that you have some agency to draw what and how you like. Beginning creation. Picasso answered the second question like this: “To know what you’re going to draw, you have to begin drawing.” —Pablo Picasso, Conversations with Picasso by Brassaï.

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We solved a space crime for our 2020 holiday party. It was fun, engaging, and out of this world. We can’t wait to head back into the cosmos!

Expo Pass

(2 Minute Read). 2020 was a year of adapting, reinventing, and coming up with plenty of creative solutions (mostly while talking to people on tiny screens). But even after all that, we still needed a hand turning our holiday party into a productive, and genuinely exciting, 2pm-4pm CST Zoom call. No small task. So we reached out to the folks at Moniker Partners — who launched us into the cosmos to solve an intergalactic space-crime… Team building happened… It was fresh and inspiring&#

2020 148
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Master Email Event Marketing With These Expert Tips

Eventbrite UK

You already know the basic principles of email marketing. Now, you want to take your event company to new degrees of success. Refill your coffee cup and take a few minutes to dive deep into email marketing with Eventbrite’s Lifecycle Marketing Manager, Dylan Farrell, who is charged with developing Eventbrite’s global lifecycle email marketing strategy […].

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Is It Time to Reconsider Serving Alcohol at Events?

EventMB

Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events. Somewhat ironically, the biggest reason to include alcohol is also the […]. The post Is It Time to Reconsider Serving Alcohol at Events?

Events 177
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How Social Media Marketing Can Help You Sell More Event Tickets

Picatic by Eventbrite

You’re a social media maven, are adept with all the popular platforms and frequently dream in hashtag. But there’s always something new to learn. Social is a crucial tool for building community and acquiring new attendees. A good social strategy should do both. Here’s what else you need to know to master social media marketing. […].

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Reimagining Signing Ceremonies With GEVME Live

GEVME

Signing ceremonies have been momentous occasions for the participants involved. Traditionally, these events kick off with formal speeches from dignitaries, leading on to the signing on paper to the final photo session to mark the milestone event followed by a networking session with the participants. COVID-19 has disrupted the events industry and the way that events are organised, forcing the events industry to rapidly innovate and digitise most of its services.

Education 156
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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December ebook sale

Conferences that Work

I’m happy to announce a special Conferences That Work December ebook sale, featuring my lowest ever ebook prices! My ebooks are only available from my website. I’ve never put them on sale before — and I may never again. Here’s the deal. During the month of December — buy any ebook for only $9.99 ! Or buy all three for just $24.99 !

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6 amazingly awesome virtual fundraisers…and everything they did that made us want to give.

Expo Pass

(2 Minute Read). There’s a lot of reasons to fundraise…maybe it’s for charity, business, a local school, or even an art project you’ve been wanting to make. Whatever the reason, the virtual world has all the tools you need to connect with millions, and create an event that inspires people to pitch-in for a good cause. All it takes is a little bit of creativity, and maybe a webcam.

Sports 145
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Free Tools to Uplevel Your Event Business

Eventbrite UK

Planning and hosting exciting events has never been more challenging, but bringing things back to basics can help. If you’re looking to uplevel your event business, it’s critical to make sure that you’re performing as best as you possibly can every step of the way. From drafting a production schedule to designing invitations, promoting ticket […].

Events 148