December, 2020

Keywords and Ad Words: Use SEO and SEM to Make Your Events Stand Out

Picatic by Eventbrite

If you want to elevate your organic SEO (Search Engine Optimization) or paid SEM (Search Engine Monetization) capability, we’ve got two surefire ways to do it.

2020 305

How to Manage Events Industry PTSD

SmartMeetings

“Do you think my friends have PTSD?”

2020 94
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Our Picks for the Business Event Trends of 2021

PCMA Convene

As the business events industry — and everyone else — says good riddance to 2020, the editors at <i>Convene</i> consider the business events industry trends they’ll be watching in 2021.

2021 103

Top 10 Resources Every Meeting & Event Planner Needs in 2021

Attendease

2020 has been a challenging year, but it was also a time to learn and experiment. As we approach the new year, what are the learnings we will apply to improve the way we manage events during a time of uncertainty?

2021 297

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Moderating Online Panels — Ideas and Resources

Conferences that Work

Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. So good, it should be shared with a wider audience. So here’s a treasury of good ideas and resources we uncovered.

2020 277

More Trending

Our 2020 Inside Look Report

Picatic by Eventbrite

In 2020, virtual events took off in a big way. As the world went into quarantine and our ability to gather in person stalled, event creators and attendees found new ways to connect on Eventbrite.

2020 323

2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021.

2021 210

The Future of Exhibitions – Our Experience at TravelRevive 2020

GEVME

There has been a lot of talk about what the future of events holds. And we have been contributing to the conversation with our thoughts too. However, the definition of events in these predictions tends to omit the exhibition format.

2020 208

Spotlight: The Present & Future of Events with Tahira Endean

Attendease

As the world of events continues to pivot, we see a rush of technology solutions popping with the promise of seamless virtual events. But most of the conversation is being driven by marketers who have an agenda, not actual event experts.

2020 209

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

When trio share works better than pair share

Conferences that Work

One of the best and simplest ways to build active learning and connection into any meeting is to regularly use pair share. See Chapter 38 of The Power of Participation , or Chapter 27 of Event Crowdsourcing for full details.)

2020 208

Nature-Forward Destinations Change the Game with ‘Open Air’ Meetings

EventMB

As planners in many wintery destinations hunker down and return to virtual events as the safest way to engage their audience, those in warmer climates need to start thinking about outdoor venue options.

2020 152

How to Produce a Virtual Livestream Event With Multiple Guests

Picatic by Eventbrite

So you’re hosting a livestreaming event. Maybe it’s your first, or maybe you’ve tackled a couple video streams already. You understand the basics of streaming. But now it’s time to add a new twist: You’ve nailed down a few special guests. Exciting stuff!

2020 304

Get Conference Inspiration from Trusted Peer Connections

Velvet Chainsaw

So many in our industry have been pushed to their limits in 2020.

2020 201

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Reimagining Signing Ceremonies With GEVME Live

GEVME

Signing ceremonies have been momentous occasions for the participants involved. Traditionally, these events kick off with formal speeches from dignitaries, leading on to the signing on paper to the final photo session to mark the milestone event followed by a networking session with the participants.

2020 181

What Will We Call Face-to-Face Meetings Next?

EventTechBrief

By Michelle Bruno. The third-party, face-to-face meetings industry has, by design, placed itself in a silo. For whatever reason—lethargy, existing infrastructure or the lack of a compelling impetus for change—it has developed a superiority complex.

2020 141

A leak in the solar system

Conferences that Work

There is a leak in the solar system. Read the full article at Conferences That Work The post A leak in the solar system appeared first on Conferences That Work. No related posts. Uncategorized Bill Bryson DNA leak NASA solar system yoga

2020 177

Is It Time to Reconsider Serving Alcohol at Events?

EventMB

Happy hours have long been a staple of networking activities at live events, but they’ve been largely left out of the virtual scene. Now that more planners have learned to do without it, some are questioning whether it should be reintroduced at hybrid events.

2020 147

A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Better Understand Your Event Attendees With Google Analytics, Tracking Pixels, and UTM Tags

Picatic by Eventbrite

If you want to fully understand your return on investment from your SEO efforts, you’ll want to become super proficient at reviewing Google Analytics, using tracking pixels, and employing Eventbrite tracking links and UTM tags.

2020 283

We’re Investing $138M in the (Hybrid) Future of Events

Bizzabo

We're humbled to announce our latest round of funding for the hybrid future of events. Here's the official announcement from Bizzabo CEO and Co-Founder Eran Ben-Shushan. First and foremost, I’m extremely grateful for the trust and partnership of our customers during this unique and challenging year.

2020 126

Live, Virtual, or Hybrid Events: Which Approach is Better?

GEVME

When the aim is to throw a good show and bring individuals together, you want to make sure you get it right. In this time and age, there are different approaches you can take to host an event.

2020 181

Virtual events can pack an emotional punch (and it’s not just from the needy cats exploring your webcam).

Expo Pass

(3 Minute Read). Virital events started out as just a way to keep things going, see other people, get work done, and keep everyone on the right track… All important stuff.

2020 103

Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Knowing what you’re going to draw

Conferences that Work

Do you know what to draw? Perhaps — if someone has told you to draw it. Do you know what you’re going to draw? That’s a different question. It implies that you have some agency to draw what and how you like. Beginning creation.

2020 167

How Independent Hoteliers Can Win More Meetings and Events

EventMB

The economic impact of pandemic is exposing weaknesses within the hospitality industry’s meetings and events lines of business, but independent hoteliers have an opportunity to position themselves to thrive as events return.

2020 139

How Social Media Marketing Can Help You Sell More Event Tickets

Picatic by Eventbrite

You’re a social media maven, are adept with all the popular platforms and frequently dream in hashtag. But there’s always something new to learn. Social is a crucial tool for building community and acquiring new attendees. A good social strategy should do both.

7 Takeaways From (Almost) HYBRID to Take Into 2021

Bizzabo

Almost 6,000 event marketers registered for (Almost) HYBRID to discuss the future of events. Here's what we took away from our second virtual summit. Last week, thousands of event marketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID.

2021 110

Maximize Your Margins Masterclass

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. It takes a lot of perspective and a ton of experience to optimize your net profit from within, so that's where we come in. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

SWITCH 2020: Playing the Digital Field

GEVME

Singapore Week of Innovation and TeCHnology (SWITCH) kicked off earlier this month, providing an innovative yet functional space for the global innovation and business communities around the world to connect, collaborate and network. .

2020 170

Vibe Interactive Whiteboard: Your New Ally For Amazing Events!

Endless Events

Here at Endless, we’re always looking for cool and innovative ways to improve events. Our team just loves all things technology! And as a state of the art production company, we make a point to stay up to date with the latest trends. So today, we have something new to introduce to you.

2020 100

Vaccines Give Events Industry a Shot in the Arm

PCMA Convene

News of COVID-19 vaccinations has the events industry a little more hopeful for recovery in 2021. Photo courtesy of Calgary TELUS Convention Centre).

2020 96