August, 2018

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Four Ways to Capture Valuable Data at Corporate Events

G2Planet

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.

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Exhibition fundamentals and how to create the right type of exhibition

Gallus Events

In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit. As well as encouraging event organisers to consider running an exhibition alongside a conference I gave some ideas on how to do this successfully.

Tech 190
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Have I Met You Before? Three ways to minimize embarrassment when meeting people

Conferences that Work

An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons. (They carry their babies on their backs — see photo!) A man passed, and our eyes met for a moment. “Have I met him before?

Meetings 222
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6 Easy Steps to Create a Memorable Event Experience

Eventmobi

The challenge to keep attendees engaged at your events has never been greater. Decreasing attention spans, intensified vendor competition, and heightened attendee demands to be wowed are putting the pressure on event planners. In order to make sure your events are educational, meaningful, motivational, interesting, and above all, on budget. Which leads us to event experience design – the event planner’s new best friend.

Events 231
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The Future of Event Tech, According to Jim Spellos

Connect Your Meetings

Jim Spellos, president of Meeting U. , is a technology guru when it comes to what’s new, trending and obsolete. He is also a great resource for conference attendees, as he delivers more than 150 seminars annually to share his expertise. He will be speaking at Connect in Salt Lake City, Aug, 23-25. As technology continues to push the envelope of what is capable in the meetings and events industry (hello, chatbots ) it is important that planners stay in the loop, being innovators or early adopters

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Speaking at events: 10 Common Problems and How to Handle Them

Meeting Application

How do you feel about making speeches or presentations? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Do you remember the crowd or were there only a few listeners interested in the lecture topic? Maybe they were bored? Never mind the obligation or joy it was for you, never mind whether the audience was enthusiastic about your speech…you can always make your next presentation more impressive and unforgettable!

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5 reasons to measure business value of meetings

Plan Your Meetings

Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations. Indeed, proving the value of their meetings has, in turn, proven the value of their roles as experience designers, strategists and internal consultants.

Meetings 218
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Three better alternatives to the conference lecture

Conferences that Work

Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? , first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.

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Food trends for events - local, healthy and experiential

Eventinterface

Chicken dinners and cheesecake are unfashionable, especially in event world. Meeting and event planners are now at the forefront of food and beverage trends, providing event attendees with unique gastronomical experiences. Today we share some of the top food and beverage trends shared by planners, venues and caterers around the country. Stacy Goldberg, MPH, RN, BSN, CEO and Founder of Savorfull sees some of the following trends in the requests she received from businesses and conferences: Intere

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How to Build Better Attendee Evaluations to Determine Event ROI

SmartMeetings

A big-picture approach and the right templates generate the most useful results. Last month , we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.

Education 211
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How to Organise a Vendor Event

GEVME

If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building. Not only do such events help companies find new leads but they also foster growth within the industry through experience sharing.

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How to Be More Productive on Event Days

EventMB

This is a sponsored post by GES. More information about Event Manager Blog’s sponsored posts. There’s good reason why the position of event planner is consistently named to the top ten most stressful jobs each year. There are so many moving parts, demands, and unexpected complications that can arise. And through it all you not only have […]. The post How to Be More Productive on Event Days by GES appeared first on [link].

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Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Nobody is born ahead of their time

Conferences that Work

After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. “Born ahead of his time,” she says. “What a load of s**t. Nobody is born ahead of their time—it’s impossible.” — Annaliese Griffin , Hannah Gadsby rewrites the way we tell jokes in “Nanette” Do you ever feel that the world isn’t ready for wh

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Top Event Communication Tips

Eventinterface

Event communication is the subject of our latest Event TALK episode. Los Angeles-based Gretchen Hydo, Keynote Speaker, Life and Business Coach, shares her top tips for meeting and event professionals on how to best communicate. Listen to host Al Wynant and guest Gretchen Hydo discuss the following: Top tips for sharing the story of an event effectively.

Speakers 160
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How to Get Creative with Conference Staging Ideas

Endless Events

As you know, conferences are the bread and butter of event planners. You plan so many conferences of a similar nature each year that it can be easy to get stale. But, just because conferences have a heavy business-focus, doesn’t mean they need to be (or should be) lifeless! Even on a small budget, there are simple ways to get the most out of conference staging ideas.

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5 Free Website Templates for Event Planners

GEVME

Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today. Only a decade ago, an event planner would have to possess a solid knowledge of HTML, CSS, and Photoshop to create a functional event website. The introduction of easy-to-use website builders with pre-made templates changed everything.

Speakers 166
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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How to run a short notice event

Gallus Events

Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with. I remember being asked to run a series of regional roadshow events in response to a Government Green Paper. I had six weeks to organise twelve events!

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Can a conference speaker measure audience interaction?

Eventory

Events are meetings which have an exceptionally high level of professionalism. Though too much formality may create monotony. This explains the rising popularity of measuring audience interaction. This article discusses various measurement tools and provides a glimpse into their impact on the performance and strategy of your organization. The significance of audience response from different points of view.

Speakers 132
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How to Create a Successful Event Strategy

Cvent: Event Marketing

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals. Strategic event planning starts with identifying organizational goals and using the power of live events to reach those goals. There’s almost nothing that happens in a company that shouldn’t tie back to the company mission.

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Confessions From an Event Newbie: If I’m the Buyer, You Only Have One Goal: Impress Me

a2z Innovation Insider

6 minute read. Written by: Jax Kott , Digital Media Marketing Assistant, a2z, Inc. . To give you a little background about me. I played Division I softball for Rutgers University (that’s in New Jersey) so it’s safe to say that the sport plays a huge role in my life. So much so that I consistently find myself relating almost everything and anything back to softball.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How to Transform Your Attendees into Networking Butterflies

Smart Meetings

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Before starting, it’s worth asking the following questions: Will the event make it easy to facilitate introductions? Will there be enough engaging activities?

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5 steps to improve engagement in meetings

Plan Your Meetings

The interview for that new job you’re hoping to get. The coffee date with your personal hero and, hopefully, future mentor. The make-or-break sales demo with that perfect-fit client. The last-ditch attempt to mend a broken partnership. When everyone in the room understands what’s at stake, engagement is automatic. We don’t worry about engagement in these situations.

Meetings 143
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7 A/B Tests to Try for Mastering Event Emails

ePly

Looking to get a little adventurous with your next event email? Maybe it’s time to incorporate a little A/B testing into your everyday marketing routine! A/B testing is the process of taking some marketing collateral (email, landing page, invitation, etc) and sending it to two groups: a control group and a variation group. The control group will get the original version and the variation group will get a tweaked version to see if it gathers more or less interest than the original.

Marketing 115
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15 Flower-Free Centerpieces That Didn't Skimp on Elegance

BizBash

Typically, centerpieces and tabletops are a chance for event and floral designers to create eye-catching displays of lush flowers and.

Events 151
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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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Email Invitations: 101 Awesome Examples for 2018

EventMB

Want to increase the attention your event invitation emails are getting? If your audience isn’t seeing them, your attendance will suffer. This guide is designed to help inspire you with 101 awesome designs plus, how to create email invitations, tips on sending and creative ideas to improve RSVP rates, click-throughs, and time spent viewing the […].

2018 125
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10 Tips for Choosing The Perfect Conference Venue

Bizzabo

Whether you are running a conference for customers, partners or a larger conference, the right space makes all the difference. These 10 tips will help you find the perfect conference venue. From gathering speakers to securing sponsors, your to-do list seems to be never-ending. With. 36% of event planners spending most of their budget on the venue , choosing a event space becomes o. ne of the most important and challenging aspect in the planning process.

Venues 115
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E-book – 10 event essentials to boost internal Employer Branding

Eventory

Reading Time: 2 minutes The way you present your company affects many fields. Above all is recruitment, but also relations in the current team, and even partners or potential clients – it all depends, more than you expect, on your Employer Branding. Events are a big part of company image creation. We gathered 10 event essentials to boost internal Employer Branding.

2018 113