August, 2018

Four Ways to Capture Valuable Data at Corporate Events

G2Planet

Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers

B2B 130

7 Tips to Keep Your Event Speakers Coming Back

Eventmobi

*The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. Because it gets results.

Exhibition fundamentals and how to create the right type of exhibition

Gallus Events

In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit.

2018 205

Have I Met You Before? Three ways to minimize embarrassment when meeting people

Conferences that Work

An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons.

2018 260

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

A Tailored Email Marketing Strategy for Event Catering Promotion

GEVME

Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings.

More Trending

5 reasons to measure business value of meetings

Plan Your Meetings

Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations.

2018 207

Event Planning VS Event Management

doubledutch

Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning.

How to Create a Winning Gamification Strategy: Lessons from IWConnect 2018

Eventmobi

Gamification is one of my favorite features within the EventMobi platform. It allows you to create impactful games that facilitate real life actions. You can virtually create any game to achieve any event goal — it just takes a bit of creativity and know-how.

2018 195

Nobody is born ahead of their time

Conferences that Work

After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. Born ahead of his time,” she says. What a load of s**t.

2018 231

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Event Survey Infographic

GEVME

Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you.

2018 233

Is there a conference guide that doesn’t suck (and doubles as an attendee traffic analyzer)?

Eventory

Reading Time: 7 minutes For one reason or another event arrangement is an activity that involves a lot of resources. So it is necessary to optimize this process. An app which serves as a conference guide makes event planning more pleasant and effective.

2018 192

The Future of Event Tech, According to Jim Spellos

Connect Your Meetings

Jim Spellos, president of Meeting U. , is a technology guru when it comes to what’s new, trending and obsolete. He is also a great resource for conference attendees, as he delivers more than 150 seminars annually to share his expertise. He will be speaking at Connect in Salt Lake City, Aug, 23-25.

Tech 183

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy.

10 Tips for Choosing The Perfect Conference Venue

Bizzabo

Whether you are running a conference for customers, partners or a larger conference, the right space makes all the difference. These 10 tips will help you find the perfect conference venue. From gathering speakers to securing sponsors, your to-do list seems to be never-ending.

2018 168

Three better alternatives to the conference lecture

Conferences that Work

Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.

How to Organise a Vendor Event

GEVME

If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building.

2018 212

How to explain Event Marketing meaning to COO?

Eventory

Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Even though it is still a young, developing field its understanding is already often a misconception.

6 Easy Steps to Create a Memorable Event Experience

Eventmobi

The challenge to keep attendees engaged at your events has never been greater. Decreasing attention spans, intensified vendor competition, and heightened attendee demands to be wowed are putting the pressure on event planners. In order to make sure your events are educational, meaningful, motivational, interesting, and above all, on budget. Which leads us to event experience design – the event planner’s new best friend.

2018 163

Speaking at events: 10 Common Problems and How to Handle Them

Meeting Application

How do you feel about making speeches or presentations? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Do you remember the crowd or were there only a few listeners interested in the lecture topic? Maybe they were bored?

2018 233

Confessions From an Event Newbie: If I’m the Buyer, You Only Have One Goal: Impress Me

a2z Innovation Insider

6 minute read. Written by: Jax Kott , Digital Media Marketing Assistant, a2z, Inc. . To give you a little background about me. I played Division I softball for Rutgers University (that’s in New Jersey) so it’s safe to say that the sport plays a huge role in my life.

2018 156

How to trash your brand

Conferences that Work

If I could completely avoid flying American Airlines I would. Not because of the airline’s mediocre rankings in on-time arrivals, lost baggage, fees, and customer satisfaction. After all, there are some airlines that are even worse (Spirit, I’m looking at you ).

2018 156

The Best Ways to Sell Event Tickets Online

GEVME

The rise of online marketplaces over the last few years has transformed the way people experience events. From the first email invitation to the actual onsite check-in, the lion’s share of communication between organiser and attendee is now happening through the use of digital tools.

2018 195

Can a conference speaker measure audience interaction?

Eventory

Events are meetings which have an exceptionally high level of professionalism. Though too much formality may create monotony. This explains the rising popularity of measuring audience interaction.

How to Create a Successful Event Strategy

Cvent

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals.

2018 150

7 A/B Tests to Try for Mastering Event Emails

ePly

Looking to get a little adventurous with your next event email? Maybe it’s time to incorporate a little A/B testing into your everyday marketing routine!

2018 149

5 Easy Ways to Create a Personalized Attendee Experience Using Event Technology

Eventmobi

When speaking with many of our clients about their event goals and objectives, a common theme that often comes up (especially for incentive trips, retreats and client or partner recognition events) is how to create a high-touch, personalized attendee experience. This often includes organized transportation, customized excursions, and room-drops, just to name a few examples.

2018 150

How to Transform Your Attendees into Networking Butterflies

Smart Meetings

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance.

2018 148

5 Free Website Templates for Event Planners

GEVME

Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today.

2018 195

How to Win at Negotiating AV Prices for Events

Endless Events

Have AV quotes bamboozled you before? You’re not alone there. And if you don’t understand the quote, it can be tricky to know how to negotiate on the price , or if you hold any power to negotiate whatsoever! The good news is, you do have that power.

How to Build Better Attendee Evaluations to Determine Event ROI

SmartMeetings

A big-picture approach and the right templates generate the most useful results. Last month , we addressed how planners can become more hands-on in content creation and speaker preparation.

2018 205

5 steps to improve engagement in meetings

Plan Your Meetings

The interview for that new job you’re hoping to get. The coffee date with your personal hero and, hopefully, future mentor. The make-or-break sales demo with that perfect-fit client. The last-ditch attempt to mend a broken partnership.

2018 141

Onsite Event Support: the Secret to Running a Seamless Event Experience

Eventmobi

Many organizations are saying really great things about EventMobi’s event technology platform, including not-for-profits like Venture Out , associations like CSAE , and corporate brands like TD Bank. But the value of using EventMobi for your event doesn’t stop there. We also have a suite of Professional Services , including onsite event support, to make your event experience easier, faster, and a lot more efficient for planners like you.

2018 150