August, 2018

Four Ways to Capture Valuable Data at Corporate Events


Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers

7 Tips to Keep Your Event Speakers Coming Back


*The following post has been written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. Because it gets results.

Exhibition fundamentals and how to create the right type of exhibition

Gallus Events

In this post I will cover the exhibition fundamentals that should underpin every exhibition. . I recently wrote a post for Exhibition News in which I said that adding an exhibition to a conference can add value AND increase profit.

2018 205

Have I Met You Before? Three ways to minimize embarrassment when meeting people

Conferences that Work

An embarrassing incident I was hanging out at the Marlboro South Pond Regatta , a whimsical affair where local sailors of all stripes and abilities casually “race” around a few buoys in the lake, sometimes stopping to chat mid-race with each other or watch our beautiful loons.

2018 249

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

5 reasons to measure business value of meetings

Plan Your Meetings

Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations.

2018 309

A Tailored Email Marketing Strategy for Event Catering Promotion


Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings.

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How to Create a Successful Event Strategy


Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan, while maintaining a consistent brand and finding the right content. Company Goals.

2018 215

10 Event Tech Trends for 2018

Hubilo Blog

Though event technology has now been around for a while, newer and newer advancements in the field keep fascinating event profs across the world.

2018 211

Nobody is born ahead of their time

Conferences that Work

After watching Hannah Gadsby ‘s stunning show Nanette — which I highly recommend — here’s a small piece worth sharing. Gadsby starts with Vincent Van Gogh, looking at how we’ve come to lionize the idea of misunderstood genius. Born ahead of his time,” she says. What a load of s**t.

2018 207

5 steps to improve engagement in meetings

Plan Your Meetings

The interview for that new job you’re hoping to get. The coffee date with your personal hero and, hopefully, future mentor. The make-or-break sales demo with that perfect-fit client. The last-ditch attempt to mend a broken partnership.

2018 202

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Event Survey Infographic


Analytics is a gold mine of valuable insights about an event. Whether you want to analyse expectations before the event or tap into post-event feedback, targeted surveys can do the research for you.

2018 233

Badge Takes on New Shapes to Tell Event Stories


As a leading supplier of customized badges and exclusive event products, pc/nametag Inc. works with planners to make their jobs

2018 181

How to Get Creative with Conference Staging Ideas

Endless Events

As you know, conferences are the bread and butter of event planners. You plan so many conferences of a similar nature each year that it can be easy to get stale. But, just because conferences have a heavy business-focus, doesn’t mean they need to be (or should be) lifeless!

How to Be More Productive on Event Days


This is a sponsored post by GES. More information about Event Manager Blog’s sponsored posts. There’s good reason why the position of event planner is consistently named to the top ten most stressful jobs each year. There are so many moving parts, demands, and unexpected complications that can arise.

2018 239

Speaking at events: 10 Common Problems and How to Handle Them

Meeting Application

How do you feel about making speeches or presentations? I’m sure that all of us have had this pleasure or will have an opportunity (or a duty) to make a speech in the future. Do you remember the crowd or were there only a few listeners interested in the lecture topic? Maybe they were bored?

2018 237

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy.

How to Organise a Vendor Event


If there’s one type of event that can deliver real business profits for all participants, it’s definitely a vendor show. Bringing salespeople, companies, and organisations together, vendor events are all about targeted connection building.

2018 212

How Adidas Rethought the Music Festival With a Fan-First Event


Summer music festivals are a great way for brands to forge a personal connection with an engaged audience—but with skyrocketing

2018 166

Three better alternatives to the conference lecture

Conferences that Work

Ah, the ubiquitous conference one-hour lecture. How do I hate thee? Let me count the ways. Actually I don’t need to do that since Donald Bligh listed them all in his classic book What’s The Use Of Lectures? first published in 1972 ! Rather than reiterate the shortcomings of broadcast-style teaching, I’ll go positive and describe three superior alternatives to sitting through an expert’s non-stop utterances.

10 Tips for Choosing The Perfect Conference Venue


Whether you are running a conference for customers, partners or a larger conference, the right space makes all the difference. These 10 tips will help you find the perfect conference venue. From gathering speakers to securing sponsors, your to-do list seems to be never-ending.

How to Build Better Attendee Evaluations to Determine Event ROI

Smart Meetings

A big-picture approach and the right templates generate the most useful results. Last month , we addressed how planners can become more hands-on in content creation and speaker preparation.

2018 157

Confessions From an Event Newbie: If I’m the Buyer, You Only Have One Goal: Impress Me

a2z Innovation Insider

6 minute read. Written by: Jax Kott , Digital Media Marketing Assistant, a2z, Inc. . To give you a little background about me. I played Division I softball for Rutgers University (that’s in New Jersey) so it’s safe to say that the sport plays a huge role in my life.

2018 156

5 Free Website Templates for Event Planners


Even though the current trends of AI, RFID, face recognition, and live streaming are imposing huge pressure on event professionals, it’s fair to say their lives are much easier today.

2018 195

Corporate Engagement: Making Moments Matter


LEO Events aspires to connect people to brands, hearts to minds, and thoughts to actions. We have helped clients of

2018 166

How to trash your brand

Conferences that Work

If I could completely avoid flying American Airlines I would. Not because of the airline’s mediocre rankings in on-time arrivals, lost baggage, fees, and customer satisfaction. After all, there are some airlines that are even worse (Spirit, I’m looking at you ).

2018 156

7 A/B Tests to Try for Mastering Event Emails


Looking to get a little adventurous with your next event email? Maybe it’s time to incorporate a little A/B testing into your everyday marketing routine!

2018 149

4 Steps to Maximizing Event ROI


The best events are those that create both memorable experiences for attendees and measurable value for the business

2018 149

Email Invitations: 101 Awesome Examples for 2018


Want to increase the attention your event invitation emails are getting? If your audience isn’t seeing them, your attendance will suffer.

2018 206

The Best Ways to Sell Event Tickets Online


The rise of online marketplaces over the last few years has transformed the way people experience events. From the first email invitation to the actual onsite check-in, the lion’s share of communication between organiser and attendee is now happening through the use of digital tools.

2018 184

Rating the MTV V.M.A.s: Event Producers Give 2018 Show a C+


On Monday, MTV’s Video Music Awards returned to New York’s Radio City Music Hall—the venue that has been home to

2018 166

Event Planning VS Event Management


Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning.

Is there a conference guide that doesn’t suck (and doubles as an attendee traffic analyzer)?


Reading Time: 7 minutes For one reason or another event arrangement is an activity that involves a lot of resources. So it is necessary to optimize this process. An app which serves as a conference guide makes event planning more pleasant and effective.

2018 141

How to run a short notice event

Gallus Events

Probably every event manager has been asked to run an event with much less lead in time than they would ideally like. Running a short notice event is just one of the many scenarios we event professionals have to cope with.

2018 139

Event Flyer Design: 100 Inspiring Ideas


A well-designed event flyer is critical to your event’s success. Even the best event out there requires marketing components that will get people excited about it. We’ve put together this comprehensive guide covering everything you need to know about event flyer design for event professionals.

2018 201

How to Create a Powerful Proposal for Event Sponsors


The events industry is a fascinating thing. From spectacular awards shows to high-tech conferences, sponsors have a large choice of events that they can invest in, so setting your sponsorship proposal apart from the others is a key to success.