Guest blog: The Reality of Creativity
Event Industry News
OCTOBER 31, 2018
If a traditional creative agency’s Creative Director comes up with an incredible idea of a new TV ad, poster or digital campaign he or she has technology to ensure the idea is deliverable. However, in experiential marketing, everything changes. You may still need the technology but everything you physically build has to stand-up, literally. What might look amazing on the screen could be impossible to physically deliver.
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