Wed.Oct 31, 2018

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Guest blog: The Reality of Creativity

Event Industry News

If a traditional creative agency’s Creative Director comes up with an incredible idea of a new TV ad, poster or digital campaign he or she has technology to ensure the idea is deliverable. However, in experiential marketing, everything changes. You may still need the technology but everything you physically build has to stand-up, literally. What might look amazing on the screen could be impossible to physically deliver.

Tech 137
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5 Reasons Event Planners Should Use Real Time Response Technology

Cvent: Event Marketing

It’s time to up the ante and make your events even better and more valuable than ever. A great way to do this is by adding real-time response technology to your events. When you use live polling for your audiences, you’ll find that your attendees become more attentive, interactive, and invested in the proceedings. Keep reading for the top five reasons to integrate real-time response technology into your events. 1.

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Avoid 2 Common Event Planning Pitfalls With These Strategies

Eventbrite UK

You have a vision for what your event will look like in five or ten years. But if you want to make it a reality, there are a couple of challenges that could stop you from achieving that dream. However, with insight gathered by your event technology, unexpected surprises can be minimised or avoided altogether. […]. The post Avoid 2 Common Event Planning Pitfalls With These Strategies appeared first on Eventbrite UK Blog.

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How to Come Up With Event Names

GEVME

Organizing an event is not an easy task, especially when you have to come up with a name as well. Choosing an event name is important. To give a good name to your event, t here are six key points to keep in mind for the best name for the event. Best ways to name your event. If you take into account the target audience, positioning, event market development trends, and other marketing components, it is more likely that you will come up with an effective and memorable name: #1: Positioning.

Marketing 136
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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10 Event Ideas & Products You Need to See from BizBash Live: New York

BizBash

Event and meeting professionals gathered at BizBash Live: New York, held at the Jacob K. Javits Convention Center on October.

More Trending

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Event Strategy: How to Get More Leads and Better Sales [Webinar]

EventMB

Join us for this free webinar for Event Strategy: How to Get More Leads and Better Sales. Reduction of hotels commission, increase competition, commoditization, top 5 most stressing job, many independent planners feel alone and are concerned about their future. Learn how to position yourself to get better leads and more sales and discover the five areas […].

Hotels 115
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Watch: How British Airways Staged a Freddie Mercury Flash Mob

BizBash

The airline tapped baggage handlers at London's Heathrow Airport to pay tribute to Freddie Mercury with a flash mob on the late Queen singer's birthday, which also promoted the upcoming Mercury biopic Bohemian Rhapsody.

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Evolution Dome extends international reach to New Zealand for the very first time

Event Industry News

Evolution Dome, the international leader in temporary inflatable event structures and solutions, is excited to announce a new partnership with Auckland-based Air Space Structures. The traditional marquee is king in New Zealand and the events market is ripe for disruption by Evolution Dome’s innovative inflatable structures. After a number of years of providing pop-up solutions for prestigious clients such as Silverstone, Audi and Chelsea FC, Evolution Dome recently announced a distributor agreem

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Tips to Keep Women Secure on the Road

SmartMeetings

Inspired by Her. Photo credit: M Gallery. Better safe than… Generally, women feel more vulnerable than men while traveling solo and are wary of certain destinations, sexual harassment, assault and kidnapping, according to a study by Global Business Travel Association (GBTA) and WWStay. “It affects the way you dress for a trip, the jewelry that you wear and when you go out for dinner,” says Sangeeta Sadarangani, CEO of Crossing Travel , a U.K.

2008 82
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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5 Nightmare Event Scenarios and How to Avoid Them

Expo Pass

(3 Minute Read). 5 Nightmare Event Scenarios and How to Avoid Them. Nightmares. They’re a common occurrence for a lot meeting planners. The scariest are usually the night before an event where the worst case scenario comes true. We’ve all been there. You’ve overslept and run down to the meeting room in grubby pajamas, wild hair and dried drool on your face.

Retail 68
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How to Prepare for Conclave

Smart Meetings

When 300 certified meeting professionals arrive in Birmingham, Alabama, the second week of November for CMP Conclave , they will be greeted by three days of immersive education on every aspect of event planning—all of which counts toward continuing education units for recertification, of course. More: The Ultimate Road to CMP. They will also find fellow CMPs eager to talk about what they are seeing at their events and the tricks and tools that have allowed them to be successful.

Hotels 78
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Halloween and The History of How 9 Rituals Came to Be

Tito Blog | An Event Blog for Organisers

Halloween is an old thing, but its appeal transcends generations. Something that's hard to understand can be frightening, but exploring what scares us often leads to our most rewarding discoveries. Given the seasonal opportunity, I thought we out to explore the traditions that we've grown to associate with Halloween events and celebrations, this being an events blog, and today being the spookiest day of the year.

Events 68
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Meetings industry shares optimistic outlook for 2019

Event Industry News

The UK’s meetings industry is looking towards 2019 with optimism following a successful summer and an uplift in enquiries for the year ahead. According to the latest figures from miaTouchstone, the Meetings Industry Association (mia) online benchmarking tool, there were 49% more meetings held over the summer (June to August) than during the same period in 2017.

2019 77
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Come Alive to Celebrate Day of the Dead

Smart Meetings

Step across the marigold bridge to the Land of the Living for a Coco -inspired experience in Mexico and beyond. In the United States, last year’s Disney·Pixar animated film breathed new life into Day of the Dead, or Dia de los Muertos. The yearly observance is more than just candles, costumes and festivities. It is an important spiritual and religious observance in the Mexican culture that blends the Catholic All Saints’ Day with pre-Hispanic folklore.

Tourism 70
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13 Spooky Ways to Scare Off Event Attendees

ePly

Want to hear something that will give you a real scare today? How about the idea that you may unknowingly be causing your attendees to avoid attending your next event - the horror! Before your attendees start ghosting you, check out what actions you MUST avoid before you scare off your event attendees for good!

Events 61
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New York Hotel Aims to Give Big Lift to Meetings Industry

Smart Meetings

A new world-class hotel that could dramatically lift the conference and meetings industry in New York’s Southern Tier recently opened in the village of Celoron on the southeastern shores of Chautauqua Lake, 74 miles southwest of Buffalo. Chautauqua Harbor Hotel expects to bring a new level of luxury accommodations, conference facilities and service to the region, as well as guests from near and far.

Hotels 65
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How to Throw a Last-Minute Halloween Party

Venyou

Happy Halloween! The scariest, spookiest, and most fun time of year. Halloween parties are a must for all ages but maybe you got in the spirit a little late this year. Still want to throw a party? No problem! Here are the 5 steps to throwing last-minute Halloween party: RSVP First step, guests! You can’t throw a Halloween party without some ghosts, goblins, and ghouls in attendance.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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David Walley adds leading brand partnership agency BluePeg to event portfolio

Event Industry News

Event industry expert and entrepreneur David Walley announces an investment in BluePeg, a brand partnership agency that specialises in music and festival partnerships in the UK and Europe, as part of a move to create an integrated event business for the European market. This is the latest addition to the portfolio alongside event staffing business Beautiful Minds and experiential agency Mobile Promotions.

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Streamline Your Event Communication With AI Chatbots

Connect Your Meetings

Your event attendees have lots of questions. You already know this. Which is why you have a website, invested in apps, send emails, and hire humans for live event support. The problem is your attendees aren’t looking for answers in the places you’re providing them. So they either bombard you with questions—or worse—fumble their way through the event, and don’t end up having the experience you (and they) were hoping for.

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The Indoor Lab launches all new way for trade show organisers and exhibitors to accurately measure foot traffic and attendee behaviour at events and trade shows

Event Industry News

Company provides unique new, privacy compliant means for generating leads and extending the relationship between organisers, exhibitors and attendees. The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

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Colleges & Universities to Meet in the Northeast

Unique Venues

No matter if you’re planning a meeting for attendees beyond graduation age or if your client is a youth group with active students, there’s nothing quite like gathering on a campus. With historic buildings, natural settings, and inspired environments that cultivate learning, colleges and universities present a unique atmosphere ripe for trainings, conferences, seminars, and academics.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Podcast: How platforms such as Spotify, Vine and YouTube have changed audience engagement forever

Event Industry News

On this week’s podcast, host James Dickson is joined by Peter Eyre and Sophie Thomas from Meetoo. . Platforms such as Spotify, Vine, YouTube and Facebook offer people unprecedented opportunities to interact with the content that they are tuning into. This instant ability to post a comment, opinion or question has prompted event tech platforms to follow suit.

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3 Super Handy Worksheets For Year-End Giving

Click & Pledge

You know the old saying: “When the leaves turn brown, some serious fundraising’s about to go down.” OK, so maybe I just made that up; but that doesn’t make it any less true. The average nonprofit can expect to receive about half — or even more — of its fundraising revenue in the fourth quarter. And if you haven’t thought about your year-end giving plan before the pumpkin spice lattes hit the shelves, you might not be making the most out of this critical time of year for nonprofits.

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Global exhibitions market forecast to grow 5% to 2022 with continued high growth from emerging markets countering a modest gain for mature regions

Event Industry News

Globex 2018, to be published on 5 November 2018, will show that 2017’s global exhibitions market growth was boosted by continued high growth in emerging markets, while mature markets continued to trade in an improved macroeconomic environment. While China has cemented its second place in the exhibitions market behind the US thanks to its structural high growth, expansion by organisers into smaller but high-growth emerging markets such as India, Mexico and Indonesia continues, either through geo-

2022 45
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3 Super Handy Worksheets For Year-End Giving

Click & Pledge

You know the old saying: “When the leaves turn brown, some serious fundraising’s about to go down.” OK, so maybe I just made that up; but that doesn’t make it any less true. The average nonprofit can expect to receive about half — or even more — of its fundraising revenue in the fourth quarter. And if you haven’t thought about your year-end giving plan before the pumpkin spice lattes hit the shelves, you might not be making the most out of this critical time of year for nonprofits.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Halloween 3.0? Random Thoughts.

G2Planet

Tonight is Halloween and this has us thinking about the future. For some companies that becomes a scary proposition, but not to G2Blog. Especially not when you step back and think about how the web is proceeding from web 2.0 to 3.0--and what that means for event marketers.

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Let Us Do the Heavy Lifting

Unique Venues

Let Us Do The Heavy Lifting. By: Alyson Salem. Last week we held our Unique Venues Annual Member Conference in Portland, Oregon, a city that is unique in and of itself. We spent two days learning and networking in addition to recognizing and appreciating our membership. Our Unique Venues family considers it a privilege to be with our members and gain valuable feedback about our niche in the hospitality industry.

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How AV Unions Work – Whiteboard Wednesday

Endless Events

Working with AV unions can be really tricky. AV unions often have strict rules and restrictions, and sometimes they are hard to understand. It’s best to be educated and prepared when working with an AV Union to prevent being caught off guard. In today’s Whiteboard Wednesday, Will Curran will be taking you through how AV Unions work. He will cover the basics of contracts, how the staff is AV union staff is hired, shadow labor and more.