Thu.Jan 09, 2020

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How to Build Your Buyers’ Trust with Event Marketing

Eventtia

Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price. Whilst in another study by Accenture , 43% of subscribers left their current provider company when they lost trust in the brand.

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Social Media In Events: How It Impacts Us & The Industry

Endless Events

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. And what that meant for brands, companies, and businesses alike was a complete shift in paradigm. Because now, they could reach thousands of people specifically targeted for a product or service.

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4 Ways Live Display Helps Events Create Memorable Brand Experiences

Socio Events

As an event professional, you know how important it is to connect your attendees and sponsors through memorable brand experiences. If you’ve invested in an event app, one of the best ways to do this is with Live Display. After all, the power of immersing your attendees in a live branded experience—also known as experiential marketing—can’t be ignored.

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8 Benefits of an Attendance Tracking System at Events

GEVME

One of the biggest challenges event-managers face is data collection. Before organizing an event, event-managers collect data concerning attendance, ticket sales, and expectations. After an event, event planners also collect data on audience feedback and event performance. Without sufficient data, an event organizer can run into problems with providing an optimal experience for the event attendees.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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18 Toronto Photographers Share Their Best of Wedding Photography from 2019

EventSource

Over the last decade, our world has seen its fair share of changes and the wedding industry is no different! Millennials are now firmly in the driver’s seat when it comes to weddings with Gen Z-ers closely behind. While both Millennials and Gen Z-ers are rewriting the playbook when it comes to weddings, they are keeping some time-honoured traditions.

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Breaking up With Exhibit Booths

PCMA Convene

The Warehousing Education and Research Council (WERC) tested out the Solutions Studio Sessions approach with learning pods at the 2018 and 2019 conventions. Approximately 1,000 logistics professionals attend the Warehousing Education and Research Council (WERC) conference each year. When they convene in Providence, Rhode Island, May 3–6, 2020, they won’t be able to find the usual exhibit hall at the Providence Convention Center — not for lack of signage but because the event’s overhauled trade-

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Events Industry Council showcases importance of its global role in tackling climate change

Event Industry News

Representatives from the EIC, IACC, MGM Resorts International and the Spanish Ministry for the Ecological Transition participated in a session held during the UN Climate Change Conference COP25. The 2-13 December global forum was organised under the Presidency of the Government of Chile with logistical support from the Government of Spain. The 12 December session, Bringing People Together for Climate: The Role of the Events Industry took place in the Action Hub, a dynamic events-space used by

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December Highlights from Around the Web

Stova

We're sure you have a great list of event industry influencers that you follow on social media.

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Creating An Effective Volunteer Survey

InitLive

Volunteer surveys are essential to nonprofits and organizations that rely on volunteerism. Volunteer feedback is valuable to help improve everything from operational planning to company culture. Receiving insight from your volunteer and staff can help you understand their needs and wants, which ultimately helps retention. Here are the steps to creating an effective volunteer survey. 1.Establish Your Survey Goal.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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MetMUnch Shows Its Okay to Play With Your Food

PCMA Convene

Nutritionist Haleh Moravej combines teaching and cooking as a way to get her students excited about sustainability, health, and wellness. (MetMUnch photos). Haleh Moravej, a senior lecturer in nutritional sciences at Manchester Metropolitan University (MMU) in Manchester, U.K., started MetMUnch , an award-winning student social enterprise, nine years ago as a way to get her students excited about sustainability, health, and wellness across the university and the city of Manchester.

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Podcast: Digital marketing at ICC Belfast to drive revenue & exposure

Event Industry News

Joining our podcast host, James Dickson, on this week’s episode was ICC Belfast’s head of digital, Charlie McCloskey. During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. Charlie is the first head of digital at the ICC Belfast, having joined in April 2018. He designs and delivers the digital strategy for the venue, using its website and digital marketing channels (such as email marketing and social media) to accomplish his goals.

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Bean Tree Coffee Kombi

Jawbone

Tree Coffee Kombi. Coffee on wheels? You got it. This custom-fit 4-wheel coffee station was specially designed for our client, Bean Tree, and it was beautifully branded by our crew. Coffee to go?”One Americano to go, please.” It is currently serving hot and cold drinks at the northbound Mvoti Shell garage. The post Bean Tree Coffee Kombi appeared first on JAWBONE.

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Online Form Streamlines Inquiry Process

Event Guru

If you are struggling to keep up with the phone calls and emails from inquisitive individuals asking about your venue, we have the answer. Check out Event Guru Software’s easy to use online form to automate the process from start to finish. The flexible form will seamlessly tie into your existing website and will automatically load into the Event Guru software creating a new event record.

Venues 52
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Build sustainable events in 5 simple steps

Eventbase

In 2019, we witnessed climate strike movements happening all over the world as consumers put more pressure on governments and industry to provide sustainable solutions to combat CO2 production, plastic packaging and waste. Sustainability is a topic that will continue to take center stage in 2020 and is covered in detail in our Event Trends 2020 report.

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ACCED-I Tradeshow Coming Up

Event Guru

Event Guru Software will be exhibiting during the next Association of Collegiate Conference and Events Directors-International (ACCED-I) conference March 29 – April 1 in Providence, RI. This annual conference attracts hundreds of collegiate conference professionals from all over North America and beyond to network and learn about the latest industry trends.

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Chiswick House & Gardens Trust appoint Food Show as exclusive catering partner for private hire events

Event Industry News

Innovative catering and events company, Food Show, has been appointed as the accredited sole caterer at Chiswick House & Gardens from 2021 – 2026. The appointment will see Food Show create new strategic initiatives to develop corporate, weddings and private events business to both existing and new clients of Chiswick House & Gardens. The plans coincide with Chiswick House & Gardens’ plans to launch a new event hire space in 2021.

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Opus Agency - Untitled Article

Opus Agency

Breaking from their conventional confines, new formats are putting the fire back in fireside chats.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Woodlands Event Centre at Wyboston Lakes Resort goes cashless

Event Industry News

The Woodlands Event Centre, the premier conference and event facility at Wyboston Lakes Resort will not take cash for payments at all from January onwards. Simon McMahon, general manager, said: “The change to only accepting electronic payments will bring benefits to event participants by making service at the ‘points of sale’ faster. “It will also help the venue staff by reducing security risks and administration procedures.”.

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EGS Interfaces with Outlook and Google Calendars

Event Guru

Now Event Guru Software can share scheduling information with two of the most popular calendar platforms on the market, Google Calendar and Microsoft Outlook. This new interface is a live feed so you can share your venue’s schedule with anyone you want keeping everyone in the loop. Check availability from your mobile device, invite people to attend the event, and keep your busy schedule organized.

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Smart AV ‘goes red’ to raise awareness of bone marrow charity, DKMS

Event Industry News

Smart AV, a leading global AV supplier, is encouraging clients, colleagues and the wider AV industry to support bone marrow charity DKMS by going red, changing their branding and asking people to ‘Swab 4 Smart’. . The company are encouraging as many people as possible to sign up to the DKMS register, become a potential donor and save lives. The campaign was launched after Smart AV’s managing director, Ryan Walker, lost his six-year-old nephew, Henry, to a rare condition called aplastic anaemia

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4 Wedding Business Trends to Level Up Your Company in 2020

All Seated

For most people, the new year is a time for setting resolutions to become a better version of yourself. If you run a business, you may have a similar process in your company as you’re swapping out for a new calendar. Whether you’re looking to double your social media followers or boost your revenue for the year, understanding the wedding industry landscape is crucial to level up your business in the year to come.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Regent’s Conferences & Events significantly reduces carbon emissions with new English Three Choirs house wine

Event Industry News

Regent’s Conferences & Events has cut the carbon emissions attached to the delivery of its house wine by more than three quarters with the introduction of Cotswolds-based Three Choirs wine. In a bid to support more local businesses through sustainable choices, Regent’s has partnered with Jascots Wine Merchants to launch a house wine from one of England’s oldest, family-owned wineries, pioneering in sustainability.

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Event Spotlight: The CXApp Goes Down Under

CXApp Blog - Events

Have CXApp will travel!

Travel 52
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12 Imaginative Events and Activations from USA Today

Bizzabo

USA Today knows a thing or two about hosting successful events. Learn the top tricks and best practices they use and how to apply them to your own event strategy. USA Today is an internationally distributed American newspaper that's been in circulation since 1982. It covers a range of both global and local stories on diverse topics such as politics, international affairs, sports scores, and pop culture.

Sports 62