Guest Blog: Optimising events for the burgeoning e-literate generation
Event Industry News
JULY 28, 2018
By Louis Moorcraft, Senior Client Solutionist at Freeman. It’s a known fact – as with any form of marketing – that events are most effective when we create and deliver them with a particular audience/s in mind. This isn’t always black and white, though, as some of us may identify with a number of segments. Take the e-literate: an individual who fits into this group is always online.
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