GEVME
AUGUST 1, 2018
A working event sponsorship is always based on a fair, profit-driven swap. For many event professionals, securing an effective event sponsor means gaining an extra revenue stream. While this is true for the most part, event sponsorships are not only about the numbers. From product promotion to a mission showcase, there’s so much more that a strong sponsorship package might include.
Endless Events
AUGUST 1, 2018
There’s something about being in a wide open space that makes outdoor music festivals so special. But, while there’s a magical experience awaiting those who attend, are you all over the planning side of things? After all, music festivals are often large in scale, spanning multiple days and drawing huge crowds. But all those factors mean if you take a shortcut, a lot of attendees could be affected, and the success of your event may be a disappointment.
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ePly
AUGUST 1, 2018
For the average event planner, one of the hardest questions you have to ask is whether you should buy or rent your event equipment ( especially for long-term or repeat event planning ). And rightly so! When it comes to comparing the pros and cons, you can easily find yourself drowning in a sea of information. So, what should you do? While your answer will vary depending on your industry and equipment needs, we created a cheat sheet of five categories that ALL event planners should consider when
Eventory
AUGUST 1, 2018
Reading Time: 2 minutes The way you present your company affects many fields. Above all is recruitment, but also relations in the current team, and even partners or potential clients – it all depends, more than you expect, on your Employer Branding. Events are a big part of company image creation. We gathered 10 event essentials to boost internal Employer Branding.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Eventbrite UK
AUGUST 1, 2018
Following on from our article How to Make Money Creating Events for Tourists, this is the first interview feature in a new series looking at the individuals behind successful tourist events. Are you passionate about the people and places of your local area? Could you turn that passion into a business by sharing it with […]. The post How to Run Events for Tourists – An Interview with Great British Wine Tours appeared first on Eventbrite UK Blog.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventory
AUGUST 1, 2018
Reading Time: 9 minutes Organizing an event is a demanding task, even for a logistics master. When an event is complex and is happening across Europe, you need to double your efforts, seek for unconventional improvements, event management tips and master the art of making it work. How to connect communication between separate events and not go crazy?
BizBash
AUGUST 1, 2018
There’s only one thing better than a group meeting in Bermuda; it’s discovering the island’s uncharted charm at the end.
PCMA Convene
AUGUST 1, 2018
2018 Best in Show awardees and outstanding nominee s : "One Year Countdown to International Ornithological Congress 2018 in Vancouver," Tourism Vancouver. Old Melbourne Gaol, Melbourne, Australia. Espace C2, The Queen Elizabeth, Montreal, Canada. Broken Shaker at the Freehand Los Angeles. Photo Credit Frank Lee. 2017 GameStop Conference and WB Injustice eSports Tournament.
BizBash
AUGUST 1, 2018
Product displays at beauty events are a bit of a no brainer, but now brands are having fun with them.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
PCMA Convene
AUGUST 1, 2018
‘Listen to the Marketplace’ Joseph Colangelo thinks your clients are the best guiding light for where the market is. Education. I went to school initially for biomedical engineering. But I quickly realized it wasn’t for me and so I was just another college senior that had no real next step. Eventually, after graduation, I ended up getting a job doing inside pharmaceutical sales.
BizBash
AUGUST 1, 2018
Panorama music and art festival returned to New York’s Randall’s Island Park for another year July 27 to 29, but.
PCMA Convene
AUGUST 1, 2018
The turquoise sea in Lampedusa, Sicily, Italy. The island’s place in the world as a migrant port provided a one-of-a-kind training opportunity for the 130 physician attendees from 39 university graduate programs. Physician participation doubled for SIAARTI’s 2018 Academy. SIAARTI has not decided where it will land in 2019. A boat capsizes and dozens of refugees are tossed into the sea.
BizBash
AUGUST 1, 2018
This year’s edition of BizBash Live: Los Angeles took place on July 18, drawing nearly 1,500 local event and meeting.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Guidebook
AUGUST 1, 2018
When competing with so many other booths, it can be difficult to capture the attention of attendees, let alone convince them stop by to have a conversation with you. The lights, sounds, music, and swag are all so distracting and event guests have so many options for where to go and what to see in between sessions. You need more than just a fishbowl and some free buttons to attract visitors these days!
PCMA Convene
AUGUST 1, 2018
Photo credit: Adobe Stock. Organizing a conference takes months — and sometimes years — of planning, points out Tammy Jackson, vice president of marketing and communications at Sonic Foundry, parent company for the Mediasite video platform. “To have all that just go away after the conference and live on only in the memories of the people who were in that session is almost a shame.”.
Event Industry News
AUGUST 1, 2018
Founded by a group of eclectic artists, DJs and party people, FOLD is a never seen before, organically built venue and creative space with a 600 capacity 24 hour dance floor. The music collective is situated above a print factory on an industrial estate between Canning Town and Star Lane with a second room opening later this year. Benefiting from 24 hour access to the Jubilee line and London Overground, the space sits within a non-residential location, giving the tailored soundsystem (un)limited
PCMA Convene
AUGUST 1, 2018
While digital marketing tools allow marketers to speak to specific audience segments, they don’t always get through to VIP prospects with personalized messages, mdg’s KC Coerr said. But there are exceptions, and in a pinch, you can create an effective email strategy to grow attendance. Coerr provides the example of an event she marketed several years ago — free to attendees but requiring that they be qualified first.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
AUGUST 1, 2018
This article is brought to you in association with Macroart. Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Sponsored by print specialist Macroart, these pages will profile agencies of all sizes, looking at how and why they started, with what ambition, key projects, relationships with the supply chain and a whole lot more besi
PCMA Convene
AUGUST 1, 2018
There are hundreds of “best of” lists when it comes to cities. Just Google “best cities list 2018,” and 471,000 results pop up. One list that’s, um, rising to the top is Resonance Consultancy’s rankings of America’s Best Cities. The recently released 2018 ranking is the second annual report Resonance has published to “quantify and benchmark the relative quality of place, reputation, and competitive identify for America’s large and small cities,” according to Resonance President and CEO Chris Fai
Event Industry News
AUGUST 1, 2018
As Twickenham Stadium prepares to unveil its transformed East Stand, it is asking the industry to think differently about events and challenge the norm. The multi-million pound redevelopment will offer six floors of creative event space that not only provide new-found match day hospitality options but also offer unexpected and dynamic settings that go far beyond a simple conference or banqueting space.
PCMA Convene
AUGUST 1, 2018
Don Neal. It has long been understood that most business or professional conferences and trade shows have been about the 3 C’s: content, commerce, and community. These three legs of the stool for big, national events made sense. First, we aggregate an array of education and programming known as content. Next, we host a football-field-sized trade show with booths and let attendees/“shoppers” wander, looking for the right company that has what they’re looking for.
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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.
Event Industry News
AUGUST 1, 2018
CSM Live has named Stacey Knight as their new Commercial Director. In her new role, Stacey will be responsible for the coordination of all sales and marketing activities, with a focus on driving new business opportunities. “We are delighted to welcome Stacey to CSM Live and can’t wait to start working together on all the exciting projects now and in the future.
PCMA Convene
AUGUST 1, 2018
Business events, we know, can be catalysts for transformation. Just look at an event like the International AIDS Conference. As a result of hosting the conference in Melbourne, Australian health ministers agreed to the AIDS 2014 Legacy Statement, a commitment to eradicate new HIV infections by 2020. More recently, the European Society of Cardiology, noting that London has launched a citywide effort to prevent heart disease and wanting to expand cardiovascular medicine’s boundaries, announced it
Event Industry News
AUGUST 1, 2018
Returning as a judge for the 2018 Event Technology Awards is Alex Barbero, Senior Sales Executive for Grupo Eventoplus. Full Name: Alex Barbero . Company: Grupo Eventoplus . Job Title: Senior Sales Executive. How did your career lead you to your current job? I was very young when I “discovered” the Events Industry… I was 16 when a good friend of mine proposed me to organise a New Year’s Eve party for a hundred friends.
PCMA Convene
AUGUST 1, 2018
Being a natural optimist has a lot of mental and physical benefits, but it may not be such a great trait in leaders, according to a recent article in Quartz at Work. “The good thing about optimists is that they’re positive and hopeful, and you tend to need heavy doses of that in senior leadership because sometimes it can be difficult to even get out of bed in the morning and say, ‘I believe we can make this work,’” Liz Wiseman, CEO of leadership research and development firm Wiseman Group, told
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Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.
Cvent: Event Marketing
AUGUST 1, 2018
The key to successful events and products is really understanding your market. Launching a new product or service can be stressful and promoting them can be difficult. That’s why understanding what your market needs from you is essential and why strong market research is important. The best way to understand your market is to get the answer straight from the source.
PCMA Convene
AUGUST 1, 2018
One ECEF panel focused on attracting talent. Sam Lippman, president and founder of Lippman Connects, kicked off the one-day ECEF (Exhibition and Convention Executives Forum) at the JW Marriott in Washington, D.C., which he produces annually, on May 30 with his usual quick intel. Lippman ran through 5 Data Points in 5 Minutes, highlights of the most-recent PULSE survey results in which 200 convention-industry execs took part.
The Expo Group
AUGUST 1, 2018
This month, we visit with Amanda Helgemoe from Nuvista Event Management Services and talk about the Exhibitor Advocacy group and how proactive customer service with your exhibitors can help enable show growth. We also get some handy tips from Broadway, IAVM and look forward to the TSNN Awards in Louisville where we hand out The Expo Group Show Manager of the Year Awards.
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