Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. 20 to illustrate why “life is better with an ally.” Recipients were given just one hint: small cards inviting them to check out the hashtag #TotallyCovered (as in Tot ally Covered) on Twitter and share their story.

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Event Industry News

DECEMBER 13, 2021

Dylan Monorchio has joined Explori as the new content and editorial director after three years as the deputy editor of Skift’s event news and research outlet, EventMB.? . As Explori doubles down on its commitment to educate the industry with data-backed research, Dylan will bring a decade of experience producing event industry content to deliver meaningful, strategically impactful insights targeted at global heads of events.

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Event Marketer

DECEMBER 13, 2021

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to order a vehicle before viewing it in person and the waiting period. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .

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Event Industry News

DECEMBER 13, 2021

It was a triumphant return to Las Vegas for the business events industry at IMEX America. The show, which took place 9 – 11 November in Las Vegas, saw 8,600 industry professionals from 80 countries meet to network and kickstart business regeneration, conducting 50,000 business appointments, two-thirds of which were to discuss a specific meeting or event.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Special Events

DECEMBER 13, 2021

The slow season is actually the perfect time to work on cultivating your relationships. Everyone has a bit more room in their schedules, allowing for a more intentional approach to networking.

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Event Smart

DECEMBER 13, 2021

Since human brains are naturally high wired into paying more attention to the negatives than the positives, and people learn more from negative information, I think it’s best to take a turn from the usual checklists. And learn some unconventional advice from some major mistakes in planning a family reunion. But before we dive into […].

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Event Marketer

DECEMBER 13, 2021

Six rooms inside Casa Silencio were dedicated to seductive live performances. For a brand called El Silencio, the company sure made a racket for the grand opening of its hotel and distillery in Mexico. The artisanal mezcal maker has a rich storytelling history and a penchant for flirting with behaviors and practices that live just below the surface of society, which served as ample fuel for its theatrical Casa Silencio launch event in November.

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Smart Meetings

DECEMBER 13, 2021

Layovers are never much fun but some places rock it better than others. For some airports, this dreaded interval comes with places to eat, things to do and ways to be entertained; for others, well, not much at all. More : Make the Most of Your Layover. A recent study by Lawn Love ranked 56 of the largest U.S. cities home to large- and medium-sized airports.

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Coterie Spark

DECEMBER 13, 2021

What does it take to really “wow” an attendee? How do you ensure that everyone who participates in your conference leaves saying “I’m definitely going back,” or better yet, “You’ve got to come with me” next year? One of the trends we’re most excited about for conference and event planning in 2022 is focusing on guest wellness. It’s time to start creating engaging environments that go beyond the standard excitement of sales and networking.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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EncoreAPAC

DECEMBER 13, 2021

Looking back at 2021, Encore shares predictions for what's staying in 2022. Virtual and hybrid events aren’t going anywhere. Even after Covid, they’re expected to be a firm fixture of the event industry. 73% of event planners agree so. That means that any event planner worth their salt needs to know the top trends for virtual events in 2021 as they start planning for 2022.

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The Castle Group

DECEMBER 13, 2021

When the COVID-19 pandemic hit last year, we had so many questions. When are we going to go back to the office? When will I see my coworkers and clients again in person? What is Zoom?! And why has it taken over my life? As public relations professionals, the core of our job didn’t shift as much as others. We had to adapt to a new way of working, but we could technically work from anywhere, any time.

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EventSource

DECEMBER 13, 2021

A banquet hall is a popular choice for a wedding venue. And with good reason! They’re a great option for couples who have a large wedding guest list and would like to host their celebration in a city or a suburban area. After all, a banquet hall is a pretty easy choice when it comes to having everything you need underneath one roof: catering , staff , chairs and tables , and a dance floor.

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PCMA Convene

DECEMBER 13, 2021

Mystery Trip, a team-bonding event planning company, recently launched Mystery Games — what founder Dave Green calls the “hybridizing” of virtual and tactile, in-person components to create an interactive experience for participants from anywhere in the world. This past year has been one of turbulence in the workplace, with unprecedented levels of workers leaving their jobs across industries in “The Great Resignation” — a term that has become part of our vernacular.

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Events

Event Industry News

DECEMBER 13, 2021

96% of event organisers are suffering from staff shortages, according to a survey taken on by the National Outdoor Events Association (NOEA), on behalf of the Department for Culture Media and Sport (DCMS). The report also found that, of this number, 51% said they struggled to find staff, with a further 38% reporting that trained staff was the primary issues.

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Exhibitor Magazine

DECEMBER 13, 2021

WASHINGTON, D.C.  The premier global resource for virtual, hybrid and in-person events, Global DMC Partners (GDP), is pleased to announce its newest.

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Event Industry News

DECEMBER 13, 2021

The ACC Liverpool Group has partnered with Halo Solutions to streamline event safety and security at the multitude of events it hosts. The Halo System streamlines incident management from “boots to boardroom” for every stakeholder from operational staff to decision makers and venue owners – seamlessly connecting multiple agencies, venue functions and disconnected teams like no other system.

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Exhibitor Magazine

DECEMBER 13, 2021

On December 9-10, 2021, Freeman, a global leader in live events, produced The Summit for Democracy. The event was coordinated and executed by bringing.

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Events

Event Industry News

DECEMBER 13, 2021

The International Convention Centre Wales (ICC Wales) has hosted its largest exhibition to date, as part of the ISBA 2021 Annual Conference (Independent Schools’ Bursars Association). The two-day ISBA Annual Conference on 23-24 November brought over 1,000 attendees to the UK’s new state-of-the-art convention centre, with more than 170 exhibition stands and 400 delegates.

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Exhibitor Magazine

DECEMBER 13, 2021

HERNDON, VA.  With 400 exhibitors at the Pennsylvania Convention Center, PACK EXPO East 2022 (March 21-23, Philadelphia) attendees get the best o.

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Smart Meetings

DECEMBER 13, 2021

Editor’s Note: This article is the second part of Smart Meetings December 2021 issue Dash of Smart column. . Frustration with the current state of sourcing meetings predates the global pandemic. Requests for Proposals (RFPs) are just getting longer, more prolific and, too often, ignored. Meeting producers are looking for dwindling dates, working with shorter planning windows and increased requirements for everything from safety precautions to hybrid technology provisions.

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Jawbone

DECEMBER 13, 2021

“DIAMONDS UNDER PRESSURE”. Our latest brief was to pull off a localised launch strategy and brand amplification which included key influencer collaboration, 13 digital billboards across Gauteng and local community connection. We had 72 hours to execute which required sharp strategic thinking, super quick conversion and the multiple skill sets of the JAWBONE team.

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For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

Events

Hubb

DECEMBER 13, 2021

Remove “Pre-” from Your Vocab. Successful events start now, not with the first session. Welcome! Pull up a chair. This is a comfortable place to reconnect, isn’t it? After all, creating community is what we, as event professionals, do! As important as logistics juggling, plan B making, and plan Z making are, the core of our work is community building.

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Event Industry News

DECEMBER 13, 2021

The International Association of Exhibitions and Events ® (IAEE) has announced it will hold the IAEE MENA Forum on 13-16 March 2022 at the Abu Dhabi National Exhibition Center in Abu Dhabi, UAE. The IAEE MENA Forum will offer exhibition and event professionals education sessions including women’s leadership and young professional programming, and Arabic Certified in Exhibition Management ® (CEM) Learning Program classes.

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Prestige Events Magazine

DECEMBER 13, 2021

HBAA/beam directors share their trends and predictions for 2022. 2022 will be a year of rebuilding and recovery for the business events, accommodation, and meetings industry, according to the HBAA, soon to be known as beam. Simon Richards, HBAA Treasurer and Managing Director of Convenus, predicts: “2022 will be a period of rebuilding and recovery. We must learn from our experiences and take the positives forward to develop and enhance our industry, which is where beam comes in to be a catalyst

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Event Industry News

DECEMBER 13, 2021

2022 will be a year of rebuilding and recovery for the business events, accommodation, and meetings industry, according to the HBAA, soon to be known as beam. Simon Richards, HBAA Treasurer and Managing Director of Convenus, predicts: “2022 will be a period of rebuilding and recovery. We must learn from our experiences and take the positives forward to develop and enhance our industry, which is where beam comes in to be a catalyst for the future.”.

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Prestige Events Magazine

DECEMBER 13, 2021

Project OXYGEN is Xquisite Productions internal programme designed to provide more sustainable productions. We truly believe in creating a more sustainable industry and through a variety of mechanisms under the Project OXYGEN banner, we are able to continue to improve our offering and ultimately help our planet. One of those mechanisms is local agreements with schools, state institutions and organisations that could benefit from what would be off-cut materials destined for waste.

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Event Industry News

DECEMBER 13, 2021

This December we returned to the iconic House of Lords for our final event of the year: The Fellowship Awards Lunch. Guests included EVCOM’s Board members, our membership community and Patron members who offer support to EVCOM across the year. Guests were welcomed with a drink of fizz before making their way through to the Cholmondeley Room and Terrace, where they could enjoy a view of the Thames in winter sunlight.

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Exhibitor Magazine

DECEMBER 13, 2021

DALLAS  The International Association of Exhibitions and Events (IAEE) brought together 1,284 industry professionals representing 12 countries at t.

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