Mon.Aug 23, 2021

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How to Promote Your Event on Social Media in 12 Steps

Picatic by Eventbrite

Wondering how to promote your event on social media most effectively? Use these 11 steps to build out a complete social media strategy for your event promotion.

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Achieve success one small step at a time

Conferences that Work

I’ve written frequently about facilitating change. Despite attempting to practice what I preach, I still sometimes fail to create a desired change in my life. Here are two recent examples that led me to realize that I need to achieve success one small step at a time. 1) Meditation and gratitude practice. For 25 years, I’ve been a member of a small local consultants group that meets monthly.

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St-Germain Choreographs Reconnections with a Pop-up Cocktail Flower Shop

Event Marketer

Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered inspirational talks with design and performing arts “vanguards” as well as signature sips.

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Event Industry News to kick-off a packed London Christmas Party Show seminar programme

Event Industry News

Our very own Adam Parry will be the first on the stage at The London Christmas Party Show on September 9 th at the City’s new Pan Pacific Hotel – the first of six informative and inspirational seminars planned for the first full day of this long-awaited return to live Show. The day will conclude with a Keynote from “Dr Opera”, Alex Aldren, who will be sharing his experiences of returning to the NHS last year to join the fight against Covid. 9.15am – HI-TECH NOT BYE TECH.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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HBO Max’s Week-Long House of Bachata Pop-up Strikes a Chord with Latinx Consumers

Event Marketer

A fully-functional on-site barbershop gave out free haircuts to kids while representing an important Dominican gathering place. If you don’t know much about the history and culture surrounding bachata music, you’re not alone. The genre, which originated in the Dominican Republic, has a largely untold story in the U.S. But HBO Max Pa’lante sought to remedy that with its week-long House of Bachata pop-up in Washington Heights, NY, the heart of the Dominican diaspora.

More Trending

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A Mural Activation Provides GoGo squeeZ a Colorful Backdrop for Sampling

Event Marketer

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo squeeZ x Crayola interactive mural installation that popped up on the 3rd Street Promenade in Santa Monica, CA, Aug. 14-15.

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Association Finds Itself ‘In the Center of a Perfect Storm’

PCMA Convene

This year, the exhibit hall at the IASA Xchange conference will feature two-way traffic lanes, a mask requirement, floor markers indicating six-foot-distancing among other COVID-19 protocol. (Courtesy IASA). The Insurance Accounting & Systems Association (IASA) was a little less than a month away from its annual conference, IASA Xchange , when its leaders knew they needed to make a call.

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The Importance of Surveying Conference Attendees

Coterie Spark

In a recent blog about the Wild West of Conference Planning , we noted how much has changed in our industry since the pandemic began. These days, anything goes. From full in-person and virtual events to multiple tiers of hybrid experiences , there’s a lot you need to figure out. One part of event planning that hasn’t changed, however, is prioritizing what your attendees want.

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Visit Oakland Names Peter Gamez President and CEO

Smart Meetings

Figuring out how to best recover and rebuild in Oakland, California , following the pandemic is how Peter Gamez, Visit Oakland ’s new president and CEO, will be spending his first 100 days. “This city has so much to offer visitors—vibrant arts, culture, museums, sports, recreation, beautiful hotels, dynamic meeting facilities and a mind-blowing culinary scene—but it’s about more than just things on a map,” Gamez said in a press release.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Connect virtual and in-person audiences with Hubilo’s mobile app

Hubilo Blog

The need for engagement is real, not only during but before and after your event as well. With today’s short attention spans and endless distractions, it’s difficult to keep attendees engaged. . Hybrid events create additional complexity since both in-person and virtual attendees must be managed in order for an event to be successful. In this situation, a mobile app becomes vital in connecting online and offline audience data.

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How Incentli drives event engagement and exhibitor ROI through gamification

Event Industry News

Are you ready to help people get the most out of their event experience? In today’s world, most people struggle to remain engaged for an event. As people’s lives become more fast-paced, their ability to stay focused during an event has dwindled. This decrease in attention span means event professionals are becoming more invested in event engagement solutions.

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It Was a "Hot" One in Miami

Special Events

Michael Cerbelli’s: The Hot List™ delivers inspiration during The Special Event in Miami.

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Job Opportunity: Event Coordinator

Event Industry News

Event Coordinator. Salary: upwards of £25K dependent on experience. The PIE delivers valuable news & insight, innovative events and exceptional recruitment expertise for global education. We are a small but highly impactful, dynamic, and collaborative team that has become a respected and trusted B2B brand in the international education industry.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Is Something Missing in Your Marketing Strategy? Using your analytics to find and fix marketing issues.

Special Events

Your social media vanity metrics aren't telling you all the story.

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Fern Welcomes Angi Van Berg, CEM, as Senior National Sales Manager

Exhibitor Magazine

CINCINNATI, OH - Fern, a leading national provider of exhibition and event services, is pleased to announce that Angi Van Berg, CEM will be joining th.

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Save Time and Earn More: 7 Benefits of Virtual Events

Socio Events

In-person events have always stood strong. Over the last two decades, marketing has embraced digital practices, which have become a staple in most company’s promotional strategies. But even though digital techniques have made their way into numerous marketing campaigns, in-person events remained an integral component of marketing strategy. That is—until COVID hit the world.

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The Hybrid event App Guide | Nunify

Nunify

Events are a very essential tool for a businesses communication strategy. This is true today and has been for many years. A well established fact in the ever-growing event industry is the consistently rising importance of Hybrid events. The past year has challenged every norm in the book. But, with it, came the emergence of solutions to the problems it presented.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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SEARCYS APPOINTED NEW CATERING PARTNER AT THE INSTITUTE OF DIRECTORS’ LONDON HQ – 116 PALL MALL

Prestige Events Magazine

British restauranteur and events caterer Searcys has been appointed the new catering partner for 116 Pall Mall, home to the Institute of Directors in London. Founded in 1903, the Institute of Directors is the UK’s longest-running membership organisation for professional business leaders. Its London headquarters are located at 116 Pall Mall; a Georgian Grade-I listed business and event venue, which offers flexible workspaces, meeting rooms and event spaces, set across five floors for members and

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The Hybrid event App Guide | Nunify

Nunify

Events are a very essential tool for a businesses communication strategy. This is true today and has been for many years. A well established fact in the ever-growing event industry is the consistently rising importance of Hybrid events. The past year has challenged every norm in the book. But, with it, came the emergence of solutions to the problems it presented.

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Point of View: Matt Grey

IEM

Matt Grey. Director at EventDecision. www.linkedin.com/in/greymatt. As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them. Matt Grey has 25 years experience in agency, from ops, through Account Director and into BizDev/Management with brands such as Banks Sadler, Grass Roots, Fisher Production and INVNT.

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Delta Variant Concerns: How to Handle Events

Glow Global Events

Staying informed is key to navigating the latest COVID complication. As the summer began, positivity was on the horizon. The unemployment rate was falling, travel was resuming, and economic growth was returning to pre-pandemic levels. And in perhaps the most promising sign of normalcy, people were gathering in person, in large groups, without masks, social distancing, or any other requirements.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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9 common problems you can avoid at your next virtual event

Hubilo Blog

Organizing a virtual event often feels like juggling a hundred balls. And all these balls are like crying babies. It is Murphy’s world and in his famous words – everything that can go wrong will go wrong. But when you’re an event organizer, you’ve learned to juggle faster and delete Murphy from your ever-present mobile phone. There are some common problems organizers face with virtual events.

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HOSPA launches sustainability ‘toolkit’ to help hotels prepare for a more climate conscious world

Prestige Events Magazine

HOSPA, the Hospitality Professionals Association, is to champion sustainability as it launches a toolkit to help hotels overhaul their processes – with a view to creating a more environmentally friendly and socially conscientious offering. The toolkit provides both environmental and societal resources including simple guides, downloadable reports, practical advice and links to other useful websites – with the overarching aim of challenging the climatic and social impact of traditional hospitalit

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Tiger Global

Event Industry News

Tiger Global are a supply chain company on a mission to shift infrastructure, industry, and consumer goods to a more ethical and sustainable future. They’re proving that you don’t need to compromise on price and innovation when making better choices. They work with reputable manufacturers carrying strong audits, including BSCI and SMETA, to make sure that both the quality of product and working conditions are high.

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Brand-New Digital Commerce 360 Research on Fulfillment Challenges Amid the Pandemic

Exhibitor Magazine

CHICAGO - The impact of the pandemic goes far beyond figuring out new ways to fulfill orders. While the on-time performance of major domestic carriers.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Incentli

Event Industry News

At Incentli, we help people get the most out of their event experience. Our platform agnostic event gamification engine increases attendee engagement and exhibitor ROI. Incentli rewards attendees with virtual coins for conducting themselves throughout an event. Attendees spend their coins in a rewards store run by the exhibitors and sponsors. Exhibitors can offer their products, services and even swag!

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Independent Lodging Congress Announces INDIE Collab: Brooklyn

Exhibitor Magazine

The Independent Lodging Congress has announced that registration is officially open for the organization's first INDIE Collab:Brooklyn. Taking place.

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Human Philanthropy – National Committee for Responsive Philanthropy

Click & Pledge

Human Philanthropy – National Committee for Responsive Philanthropy Janay Richmond leaves an impression. Maybe it’s because everything about her character seems so counter to the realities she spends her days trying to change. Those are the kind of people you remember. Janay works in Washington, D.C., as the director of marketing and membership for the National Committee for Responsive Philanthropy.