How meeting professionals can measure and improve event ROI in a post-pandemic world
Conferences that Work
JULY 5, 2021
[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.
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