Mon.Jul 05, 2021

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How meeting professionals can measure and improve event ROI in a post-pandemic world

Conferences that Work

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.

Meetings 310
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8 Virtual Events, 1 Day: Get Ready for Some Sweet Content on July 7

EventMB

Apparently, we should all put a placeholder on July 7. As every tech platform and their grandmother races to amp up their content game, a number are also planning virtual events… on July 7. Whether this was an oversight or a strategic move, there’s bound to be a ton of great content! Zoom fatigue already […]. The post 8 Virtual Events, 1 Day: Get Ready for Some Sweet Content on July 7 by EventMB Studio Team appeared first on [link].

Tech 137
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Decoding the Dress Codes

EventSource

When you receive a wedding invitation, one of the first things you think about is what you are going to wear. Before choosing what to wear, keep in mind the time of year that the wedding will be held; the venue, and whether the wedding will be indoors or outside. Many couples include some direction on their invites so that you know how fancy you need to get, or if there are any special instructions to follow.

Fashion 122
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Sandal Repairs and ‘Foot Selfies’: Inside Chaco Footwear’s Summer Mobile Tour

Event Marketer

The tour offers consumers the opportunity to design their own custom sandals using exclusive webbings, buckles and threads. What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story brands could only dream of at the height of th

Retail 115
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How to Host the Perfect COVID-Friendly Backyard Gathering

EventSource

With warm weather and major traffic spikes, it seems like just about everyone is itching to get outside and socialize. Whether it’s a long weekend, a birthday, or just cuz, we’re all for outdoor gatherings – now that it’s safe to do so! It’s been a long haul, to put it mildly, so when you’re ready to do so, we’ve got 7 tips to help you host the ultimate backyard party.

More Trending

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning target. Enter: ComplexLand, a free, first-of-its-kind virtual event held last December that sat at the intersection of gaming, commerce and entertainment.

Apparel 104
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9 Hugely Important Costs to Factor Into Your COVID-19 Event Plan

Eventbrite UK

Both event creators and attendees are justifiably excited for the UK reopening plan for live events. Naturally, however, there are some concerns about the extra costs that organisers may face when complying with all of the COVID-19 rules and regulations. Not sure what expenses “the new normal” will involve? We’ve compiled a (non-exhaustive) list of […].

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TSE Spotlight: Showcasing Events

Special Events

Gather together with friends and colleagues every evening during The Special Event

Events 105
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Accelevents

Event Industry News

Accelevents is an all-in-one virtual & hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and drive sustainable growth. As a leading event technology platform, Accelevents is redefining the way brands connect with their audiences with a user-friendly yet robust set of customizable and interactive features.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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We’ve just made track and trace data collection a whole lot easier…

Skiddle

Did you know that in the UK, by law, each venue has to collect contact details from every attendee at their venue for track and trace, or face a hefty fine of up to £10,000 for repeat penalties? But don’t worry, we’re the only ticketing company who’s got you sorted. After purchasing tickets for an event, customers will be required to provide details for each member of their party when they download their tickets at any time before the event.

Venues 52
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Event Tech Lab realigns

Event Industry News

Event Tech Lab has been working in the event technology area since 2014. Primarily working with early stage start-ups and delivering education sessions and keynotes at international conferences and trade shows topics around event technology. Since the pandemic the organisations dynamic has changed as have many other service providers in the events sector.

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Point of View: Sven Bossu

IEM

Sven Bossu. CEO at AIPC. [link]. As part of our commitment to championing the industry, we are talking to people about their careers and what IEM means to them. Sven Bossu joined AIPC as CEO in May 2020. Together with the Board, the Members and the Business Partners he will be spearheading a transformation programme which will result into an entirely new value proposal to Convention and Exhibition Centres across the globe based on the changing needs of the members and the challenges they are fac

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Urgent warning to gig-goers as Which? calls on people to check their ticket insurance

Event Industry News

People planning to attend gigs should check their ticket insurance to make sure they’re covered when it comes to Covid, Which? has warned. Gig-goers should be able to expect a refund from their ticket provider in the event of a national or local lockdown or mandatory self-isolation, according to the Government’s Competitions and Markets Authority.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Nth Degree Adds Renaissance Management Team to Trade Show Labor Group

Exhibitor Magazine

ATLANTA, GA  Nth Degree, a leading full-service global event marketing and labor management company, announces that members of Renaissance Managemen.

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fielddrive expands United States operations

Event Industry News

fielddrive, the innovative event onsite services company headquartered in Belgium, is expanding operations in the United States to meet the growing market demand for in-person and hybrid events. A well-established event management services provider for over 6 years, fielddrive, provides full-color badge printing, attendee tracking, event analytics and face recognition event check-in solutions for hundreds of events in both Europe and the United States.

2003 59
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Brand Management Group Now Carries JandM Covertex Seamless Wallcovering

Exhibitor Magazine

BMG is pleased to announce the addition of JandM Covertex digital wallcoverings for grand format printers to their digital dcor suite of products. Junk.

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‘Every industry hit by staff shortages should unite to press the government for visa flexibility’ says HBAA as it supports CBI call for action

Event Industry News

“HBAA strongly believes that every industry hit by staff shortages should unite to press the government for visa flexibility, “says Juliet Price, Consultant Executive Director of HBAA, when announcing the association’s support for a Confederation of British Industries ( CBI) call to relax Brexit immigration rules to address this issue. HBAA was also one of the signatories of a recent letter from the Event Industry Forum to the Prime Minister asking for a temporary ease of immigration requirement

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Reno Tahoe Hosts Meetings and Conventions Industry Customer Advisory Board

Exhibitor Magazine

RENO, Nev.  Last week, the Reno-Sparks Convention and Visitors Authority welcomed 18 executive meeting planners to the destination, marking the first.

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Showing Quick Orders in the Calendar

Caterease

The post Showing Quick Orders in the Calendar appeared first on Caterease.

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Greater Columbus Convention Center to Welcome Fresh Look Beauty and Barber Boutique

Exhibitor Magazine

COLUMBUS - Building on the momentum of the hospitality and tourism industry returning back to business, the ASM Global  managed Greater Columbus Conv.

Tourism 40
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8 Virtual Events, 1 Day: Get Ready for Some Sweet Content on July 7

Skift

Read the Complete Story On Skift.

Events 52
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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Aluvision Appoints Peter Desmet as CEO

Exhibitor Magazine

Aluvision, the global market leader for high-quality modular systems and LED solutions, both for indoor and outdoor stand construction and for e.

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12 Takeaways from the Spring and Summer Virtual Editions of the Experiential Marketing Summit

Event Marketer

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next chapter.

Marketing 118
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beMatrix Releases Updated Price List

Exhibitor Magazine

We recently upgraded our price list to a new live version.

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4 Key Learnings from MPI’s 2021 EMEC Conference

Eventsforce

The annual MPI European Meetings and Events Conference ( EMEC) took place in June, and despite it being virtual only, it didn’t disappoint. As one of Europe’s main conferences for event professionals, the show had a dedicated theme focusing on business development & personal growth and featured a packed selection of inspiring speakers. The one-day virtual event also focused on creating an attendee experience that was more like a TV production than a Zoom call – with opening titles, a game s

2021 98
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.