Wed.Jun 29, 2022

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Event Tech Hit by the Perfect Storm

EventMB

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. At the peak of virtual events some experts predicted a shift towards and permanently overtaking in-person events. At the same time, venues, destinations and in-person event service providers were struggling to see any path ahead. Today, the narrative around event tech has changed.

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What are hybrid events and why are they the future of event marketing?

SpotMe Blog

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. It gives event planners a way to increase engagement and expand the event’s reach through networking opportunities, Q&A sessions, on-demand content, and more.

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Five F&B Sampling Tactics Worth a Taste-Test

Event Marketer

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) But traditional sampling tactics need a little extra oomph these days (and sometimes a little extra “ugh” ) to make a splash.

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Lessons from IMEX Frankfurt to Look for at IMEX America

Smart Meetings

Even the biggest conferences are always looking for ways to improve. Weeks after IMEX Frankfurt wrapped up its first show since 2019 with 9,000 attendees in Europe and less than four months before the return of IMEX America to its new home at Mandalay Bay Convention Center in Las Vegas, IMEX Group CEO Carina Bauer sat down at Meeting Professionals International (MPI) World Education Congress to talk about lessons learned.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Podcast: Introducing The Power of Events…

Event Industry News

Rick Stainton, the man behind creative agency Smyle, founded One Industry One Voice (OIOV) in the eye of the pandemic as a ‘coalition of associations and businesses created to champion the entire events industry’. In this episode, Rick explains why OIOV has recently been rebranded The Power of Events (TPOE) – a partnership with, but not limited to, Greenwich, Westminster, Surrey, Leeds Beckett, Bournemouth, UWS, Edinburgh Napier, Ulster, Swansea and Cardiff Met.

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Kimpton Rowan Merges Hospitality and High-end Retail with a Curated Showroom in Palm Springs

Event Marketer

Interactive sampling experiences were provided by a variety of Kimpton partners. Palm Springs, CA, has no shortage of luxury resorts boasting spectacular views, perfectly-manicured grounds, lavish spas and a lively dining scene. So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail.

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Coping Tips for Meeting Profs Learning New Skills

Smart Meetings

Are staffing shortages making the difficult job of planning post-pandemic meetings even more difficult? Whitney Johnson, CEO of Disruption Advisors and author of “Smart Growth: How to Grow Your People To Grow Your Company” has some tips for managing the upskilling required to fill in those gaps during this critical time. You are calling the Great Resignation the Great Aspiration.

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Why Event Technology Companies Lack Pricing Transparency

Endless Events

Pricing transparency in event technology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks. But as Will and Brandt point out in this episode, transparency is not easy to achieve in the world of SaaS and event technology.

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The Power of Events launches brand for industry showcase hub

Event Industry News

Evolving out of the covid response collaborative One Industry One Voice, The Power of Events was created in April 2022 and just two months on they have announced the launch of a splash page for the planned UK events industry comms hub. This captures the work completed on developing a clear vision and mission, the new brand, key objectives and the core pillars supporting this ambitious innovation. .

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Exhibitus Awarded 'Best of Show' at EXHIBITORLIVE 2022

Exhibitor Magazine

ATLANTA, GEORGIA  Exhibitus is excited to announce that the company's 'To the Moon' exhibit received Best in Show  Large Booth at EXHIBITORLIVE 202.

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The Winning Recipe for Successful Association Events

StraussCA

A successful association event begins with a solid recipe that passed the test of people and time but is tweaked based on innovation, creativity, and past learning. Planning an event involves layers upon layers of details. There is a lot to keep track of, from planning to onsite management. Creating a solid plan for your next event takes time, to avoid rushed marketing activities leading to poor attendance and financial returns.

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The National Kitchen and Bath Association Hosts its First Luxury Bath Summit

Exhibitor Magazine

HACKETTSTOWN, N.J.  The National Kitchen and Bath Association (NKBA)  the world's leading non-profit trade association for the kitchen and bath indu.

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RecFest returns: The ‘Glastonbury-style’ B2B trade event for the talent acquisition industry heads to Knebworth next week

Event Industry News

RecFest, the world’s largest and UK’s only B2B festival for the talent acquisition industry returns to celebrate its sector next week on July 7, 2022 at new home, Knebworth House. The sold-out event features 10 stages which will play host to over 100 game-changing speakers from both inside and outside the talent acquisition industry. Household names such as Olympian Rebecca Aldington OBE and Mims Davies MP, headline stages alongside dynamic industry thought-leaders including Raj Gill, Global Tal

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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ProSource Appoints Brian Kjaer as West Coast District Manager

Exhibitor Magazine

SOUTHLAKE, Texas  ProSource, the largest audio, video, and integration buying group in the United States, today announced the appointment of Brian.

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Liverpool International Music Festival (LIMF) returns for 2022 – The economic impact expected for the city of Liverpool

Event Industry News

Taking place from Friday 29 to Sunday 31 July in a brand-new home, Liverpool International Music Festival can reveal the three-day event is set to generate nearly half a million pounds in revenue for the city. In a change to previous years, this year’s LIMF will see a city-centre takeover of around 25 venues and outdoor locations. The move has been prompted in a bid to re-energise and support the city’s music sector which was severely impacted by the Covid-19 pandemic.

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LightFair Brings Booming Business and Energy to 2022 Conference and Trade Show

Exhibitor Magazine

LAS VEGAS  LightFair 2022, which wrapped up Thursday, June 23, after five days of bustling energy, brisk business and networking across its trade.

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Save The Waves Coalition Leverages Data to Make a Bigger Impact Fundraising

Click & Pledge

Save The Waves Coalition Leverages Data to Make a Bigger Impact Fundraising Along the coast of California, there is a nonprofit with aspirations to protect surf ecosystems worldwide. Since 2003, their passionate team has successfully united thousands of people around their cause and currently protects 243 surf ecosystems. “A surf ecosystem is not just the wave,” said Mikaela Osten, Operations Manager of Save The Waves Coalition (STW), “it’s also the plants, animals, geoph

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Nearly 50 Programs and Events Set for Summer 2022 Las Vegas Market

Exhibitor Magazine

LAS VEGAS, N.V.  Las Vegas Market is the summer's most comprehensive programming destination with nearly 50 presentations, webinars, tours, seminars.

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Exchange Vows at University of Toronto Scarborough

Unique Venues

Image Courtesy of [link]. Exchange Vows at University of Toronto Scarborough. The University of Toronto Scarborough in Scarborough, Ontario is a popular destination for a wide variety of meetings, events, and functions. The exquisite Miller Lash House is at the forefront as the perfect venue for your dream wedding. The word “idyllic” can be used over and over to describe the magnificent location of the Miller Lash House.

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The Legend Of Emily Sanders at Allseated

All Seated

Allseated users are definitely familiar with the name Emily Sanders. But many aren’t fully aware of who “Emily” is, how her “role” began in the company, or how “she” continues to be a strong part of the Allseated customer success team. Written by Allseated’s Co-founder Sandy Hammer and originally shared by Natie , below is the story of Emily Sanders.