Pumping New Life Into Associations’ Online Revenue Streams
PCMA Convene
MAY 29, 2021
The ASH Virtual Booth was open for business throughout the event. The American Society of Hematology (ASH) may be a nonprofit organization but “that’s a tax status not a business strategy,” said William F. Reed, FASAE, CMP, ASH’s chief event strategy officer. Reed started his career in hotel sales, and that background, he said, has enabled him to look at the revenue component of ASH’s events through a different lens.
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