PCMA Convene

SEPTEMBER 4, 2020

Two groups, the Genetics Society of America (GSA) and the American Society for Nutrition (ASN), increased the audience size of their 2020 scientific meetings that went virtual. The Stanford Institute for Human-Centered Artificial Intelligence had planned an in-person conference in April that would have drawn “a few hundred attendees,” the institute’s associate director, Russ Altman, M.D., Ph.D., told Science, the magazine published by the American Association for the Advancement of Science, earl

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Meetings 2020 2016 Conference 119

Endless Events

SEPTEMBER 4, 2020

?? The Best of the Best: Drumming Up Business: Virtual Events For Lead Generation: A Powerful Tool You Should Use! ? Are you struggling with virtual attendance? Maybe you’re not successfully integrating your event into people’s lives. You should watch our Virtual Event/Life Balance webinar to find out how to achieve attendee bliss! Inside Lands and the VMAs show us how it’s done ??.

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2021 2020 Entertainment Sponsorships 112

Event Industry News

SEPTEMBER 4, 2020

At Your Stand Builder we know that 2020 has been a tough year for many companies around the world, and as a result marketing budgets have unfortunately been significantly impacted across businesses of all sizes. YSB want to do whatever we can to support the strong “bounce back” of events and are committed to working with our members to help get them back at trade shows as quickly as possible.

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Trade Shows Financial Banking Advertising 104

PCMA Convene

SEPTEMBER 4, 2020

Are there any yardsticks yet for attendance, exhibitors, and the number of sessions for virtual vs. in-person event formats? Meeting professionals discussed the topic in a recent Catalyst community thread. PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.

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2021 Trade Shows Sponsorships Conference 103

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Industry News

SEPTEMBER 4, 2020

ACC Liverpool has created a virtual visitor tour to show the measures the campus has put in place to ensure it is covid-secure. The flythrough features new compliance plans, introduced in line with the government approved ‘All Secure Standard’ and as part of a series of accreditations received including VisitEngland’s We’re Good to Go industry standard and the Meetings Industry Association’s ‘AIM Secure’ standard for business events.

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Government Tourism Sports Advertising 92

Event Industry News

SEPTEMBER 4, 2020

Creative agency Smyle is pushing the boundaries of virtual events – together with long-term partner Samsung – with the first ever use of gaming platform Unreal to host a fully immersive, live digital media experience. Representing a paradigm shift for product launch events, Smyle has not only created a carefully constructed 3D virtual world for Samsung Life Unstoppable, but has applied the very latest gaming techniques to deliver powerful emotional resonance never before seen in a virtual event.

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Transportation Technology Speakers Marketing 85

Hubb

SEPTEMBER 4, 2020

As event planners, we collect a lot of data. But that doesn't mean we are data wizards, like the guy in the graphic, or even that we are comfortable analyzing and using that data. And with virtual events, we have a whole lot more data to sort and measure. This tsunami of information can quickly become unwieldy, which means that despite having more data, we will have fewer insights and less to show to your stakeholders.

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Events 52

PCMA Convene

SEPTEMBER 4, 2020

Host Hotels & Resorts’ Sourav Ghosh (clockwise from top left), STR’s Amanda Hite, and Hotel News Now’s Stephanie Ricca participate in the online Hotel Data Conference. (Screenshot by Rachel Daub). The Hotel Data Conference has been held annually for around 700 attendees in Nashville for the past 12 years. But when COVID-19 began spreading in the United States, organizers knew the virus could derail their plans to hold the event at the JW Marriott Nashville in mid-August.

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Conference Planning Conference Hotels Marketing 103

Event Industry News

SEPTEMBER 4, 2020

By Colin Graham, Founder of AnyBrand. Currently there is a lot of white noise on the topic of face coverings, political bias, international discrepancy, and uncertainty, particularly in UK with a lack of government guidance. Businesses and organisations from schools to live events are struggling with defining policies, and we need a quick, effective solution to help boost the economy whilst keeping people safe.

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Sustainability Advertising Government Technology 67

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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