Fri.Mar 02, 2018

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. There are two primary segments that leverage the traditional exhibit business model — conferences with an expo and expos with a conference. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.

B2B 244
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How to use data to sell event tickets

Gallus Events

Data is the hottest topic in events this year. With the introduction of the General Data Protection Regulation in the European Union changing the way we collect and use our data, event managers have to be data savvy like never before. So, in this post I thought I would focus on how to use data to sell event tickets. To get down and dirty with your data I will concentre on the four best ways to segment your database.

Marketing 113
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Which of MIT’s 10 Breakthrough Technologies Are Event-Industry Game Changers?

PCMA Convene

MIT Technology Review has just published its “10 Breakthrough Technologies 2018” list. For the past 18 years, the editors have selected 10 tech advances they think “will shape the way we work and live now and for years to come.” The 10 technologies chosen this year seem to give new meaning to the word “advances” in that they demonstrate how rapidly innovation and tech are moving from theory to implementation.

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Escape to Wine Country

SmartMeetings

Make your next event an experience that sets your brand above others. Discover the first destination resort in Paso Robles, California, recently recognized as a top resort in Northern California by Condé Nast Traveler readers and awarded a four-diamond rating by AAA. The Allegretto Vineyard Resort, featuring 171 guestrooms and suites, is nestled on a 20 acre estate, just a short drive from the pristine beaches of the Pacific Ocean, providing unlimited possibilities to make your next meeting or e

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Event Tech Live Replay: How technology reduces time spent planning events

Event Industry News

Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Festival and Future Stage at Event Tech Live, 9th November 2017. Panelists: Megan Powers – EventCollab, Peter Ward – WeTrack, Gustaf Bohman - Co-Founder, Eventico.

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33 Ways to Increase Dopamine to Boost Your Productivity

Meeting Application

Every planing and operational work could be exhausting. It’s good to know how we can make our daily challenges easier, because we are not machines, right? Increase Dopamine = More Productivity What’s dopamine? Dopamine is a neurotransmitter that our brain produces to nudge us into doing stuff. It’s the main reason why we can focus and achieve great things even if the payout isn’t immediate or obvious.

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6 Hotels Below Sea Level

SmartMeetings

The ocean is a mysterious place. For most, it is a deep, dark wonder, decorated by coral and seaweed and inhabited by animals ranging from shrimp to sharks. But some hotels plumb the mysteries of the deep by placing guest underwater amongst actual sea life. Be it under an aquarium or lake, you’re sure to enjoy sleeping with the fishes in these unique destinations.

Hotels 41
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Five Star Cravings at the Oscars’ Governors Ball

Connect Your Meetings

A 300-person culinary staff, 300 pounds of Miyazaki wagyu beef, 1,000 hibiscus flowers and 3,600 cage-free eggs—these are just four of the hundreds of items on the Academy Governors Ball and Oscars Party’s grocery list. This year Lois Burwell, Academy Awards and Events Committee Chair, is overseeing décor, menu and entertainment planning of the annual Ball alongside event producer Cheryl Cecchetto and her Sequoia Productions team.

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Grand Luxury for Incentive Trips at Grand Velas Los Cabos

SmartMeetings

The latest Grand Velas Resort, Grand Velas Los Cabos celebrates the imminent sensation that can only be experienced where the desert meets the sea. Freshly awarded Five Diamonds by the AAA, this ultra-luxe property features striking architecture surrounded by jaw-dropping views. Incentive Groups enjoy a choice of 304 suites with ocean views from private terraces and over 1,000 square feet of living space, as well as a three-tiered infinity pool.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Must-Have Event Tech: Event Registration App, Indoor Mapping and More

Endless Events

Consumer technology is all but required in today’s app-driven worlds. Not only do you need an event registration app, you also need a pre-event marketing app and event management software. Not to mention integration with social media tools, data collection systems and analytics. But despite all the tech hype, don’t veer away from the true focus of your event: the attendees.

Tech 107