Field Marketing vs. Corporate Events: What's The Difference?
Event Geek
MARCH 18, 2018
And why using the same toolkit for both just doesn’t make sense. As a marketing leader, it should come as no surprise that your teams are in a constant tug-of-war over executive purse strings. Your teams ask for larger annual budgets or exceptions, often with low-to-no executive buy-in. It’s also quite common in the industry for marketing functions to be grouped together in similar buckets, usually to the disadvantage of one or multiple teams.
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