Sun.Mar 18, 2018

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Field Marketing vs. Corporate Events: What's The Difference?

Event Geek

And why using the same toolkit for both just doesn’t make sense. As a marketing leader, it should come as no surprise that your teams are in a constant tug-of-war over executive purse strings. Your teams ask for larger annual budgets or exceptions, often with low-to-no executive buy-in. It’s also quite common in the industry for marketing functions to be grouped together in similar buckets, usually to the disadvantage of one or multiple teams.

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Stop Hiring Event Coordinators

Event Geek

And start empowering your existing team with better tools. While event marketing may seem like a glamorous industry full of parties and VIP networking, any real event marketer can tell you that those ideas are a fantasy – the truth is much less fun. Sometimes it seems as though event coordinators have a thousand balls in the air and they’re all expected to fall nicely into a perfectly choreographed evening or conference.

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The Hardest Part of Tracking Event ROI is the Data Capture

Event Geek

Don't let poor data capture sabotage your events. Every year, marketers create a budget and events calendar and, every year, they ask the same questions. “What was the ROI on that event? How can we be sure? Should we sponsor it again?” Unfortunately, for far too many marketers, at organization of all sizes, this question is difficult or, even worse, impossible to answer.